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Digital technology-based IP surveillance is emerging as the next-generation technology of the surveillance industry as it is highly reliable and flexible based on high-functioning and affordable network cameras.

04 July, 2012

Security and safety concerns are increasing with the changing lifestyles, expanding urbanization, increasing crime rate, and above all increasing terrorism across the globe. With latest advances in the technology, the significance of security and surveillance systems have changed as people are realizing the benefits derived from it. According to the latest IMS Research report, worldwide market for video surveillance equipment will grow more than 12 percent in 2012 despite the weak and uncertain economic environment. The global market will be driven by strong demand for video surveillance solutions in the BRIC (Brazil, Russia, India and China) countries. Over the past few years, video surveillance technology has evolved from being just a security tool to a tool for monitoring things like quality of service, pilferage, MIS and customer response. Besides security, the use of surveillance as a tool for increasing business efficiency has also increased.

Video surveillance systems can be classified as analog-based surveillance systems and IP-based surveillance systems, depending on the underlying technologies over which the solutions are deployed. In India, analog-based surveillance systems dominate the video surveillance market currently. However, shift towards digital technology-based IP surveillance systems can be traced as a recent trend and these surveillance systems are finding its space across industry verticals, namely, retail, manufacturing & warehousing, home land security, government & transportation, and banking & finance. According to 6Wresearch, India Video Surveillance market is expected to reach USD 952.94 million by 2016, with a CAGR of 32.49 percent from 2011-2016. In 2011, though analog-based surveillance systems accounted for majority of the share i.e. 67.80 percent in the overall market, but IP-based surveillance systems are expected to grow with relatively higher CAGR of 41.78 percent from 2011-2016. This trend of IP surveillance overtaking analog surveillance can be understood from a simple example of LCD & LED versions of TV taking on old generations of TV over a period of time.

The reasons why and how IP is gaining traction are multi-fold. To begin with, cloud technology is one of the game changers for the IP surveillance segment as cloud storage has simplified things for both big enterprises and SMBs, thereby reducing the cost of overall systems. Besides this, remote monitoring, favorable ROI, reliability and security of the deployment and enhanced functionality are some of the factors that are expected to drive the IP surveillance market. Overall, the contribution of IP surveillance in the video surveillance market is increasing the demand for better quality recording, scalability, and support from organized players. Pertaining to the present market scenario, it would not be wrong to say that the IP surveillance technology is emerging as the next-generation technology of the surveillance industry as it is highly reliable and flexible based on high-functioning and affordable network cameras. According to an IMS Research report, the network video surveillance market in India is currently valued at USD 26.1 million and is poised to grow to USD 89.2 million by 2013. The projections clearly depict the huge growth being witnessed by this segment. Thus, in light of both cost and ease of installation, the IP-based pie is increasing in the Indian market.

The increasing awareness of the benefits of IP surveillance, as well as the growing need for real time security and surveillance in the country is not only driving demand for this technology but is also creating opportunity for the IP surveillance system integrators. The scope has widened to an extent that analog integrators are now being trained to become IP integrators. Additionally, the opportunity for service providers has also surfaced. With enterprises coming out with converged requirements, which include a single network being able to integrate building management, access control and physical security along with a surveillance network on the same IP platform, it has become important for channel partners to build additional skill sets. Therefore, more and more vendors are training and educating their partners on the benefits of IP surveillance products and solutions.

The market in India is warming towards the fact that security is important and the transition from analog to IP systems is expected to happen at a rapid pace in the coming years. While there is still a big chunk of market that continues to use analog surveillance equipment, the IP surveillance technology has almost come at par with analog, and going forward it will be available at a cost lower than that of analog. The overall outlook for IP surveillance in India looks positive and promising as it is not only creating huge market opportunity for both vendors and partners but also from a technology standpoint, a lot of innovative offerings are also available on IP platforms.

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