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India Set Top Box Market (2014-2019)
Market Forecast by STB Type, Technology, Recording, Production Source and Region

  • Product Code:ETC000150
  • Publication Date: March 2014
  • Publisher:6Wresearch
  • Product Type: Report

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India Set Top Box Market (2014-2019)

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  • Report Description
  • Table of Content
  • Summary
  • Related Topics

Set top box is an instrument or device fitted with television sets to support digital broadcasting standards. Set top box comes in two variants - standard definition and high definition. The report includes set top box market by technologies such as DVB-C, DVB-S, and others; by regions such as North, South, East, West, And North-East; by types such as standard and high definition; by features such as recorder and simple; by production source such as foreign and domestic and provides their market trend and forecast in terms of volume (‘000 units) and revenue ($ Million) from the year 2011 to 2019 with CAGR forecast from the year 2014 to 2019. Additionally, report also provides the market share of major players for all four quarters of 2013. Further, report provides market dynamics, challenges, and trends in Indian set top box market.

MARKETS COVERED

The report provides the detailed analysis of following market segments:

• By Type (Video Quality) – Standard Definition and High Definition

• By Technology – DVB-C, DVB-S and others

• By Region – North, South, East, West, and North East India

• Feature – Simple, Recorder

• Production Source – Foreign, Domestic

TABLE OF CONTENTS
1. Executive Summary
2. Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Markets Covered
2.4 Market Segmentation
2.5 Assumptions and Methodology
2.6 Table of Acronyms
3. Market Overview
3.1 Cable TV Digitization – Primer
3.2 Market Dynamics – Impact of Drivers
3.2.1 Drivers
3.2.1.1 Government Mandates
3.2.1.2 Growing TV Market in India
3.2.1.3 Aggressive marketing strategy of operators
3.2.1.4 Growing per capita income and urbanization trend
3.2.1.5 Growing number of households in urban and rural India
3.2.1.6 Declining price trend
3.3 Market Dynamics – Impact of Restraints
3.3.1 Restraints
3.3.1.1 Slow pace of digitization
3.3.1.2 Lack of awareness
3.4 Market Dynamics – Opportunities
3.4.1 Local STB manufacturing prospects
3.4.2 Possible demands expected from export markets
3.5 Market Dynamics – Challenges
3.5.1 DTH STBs to face stiff competition from Cable STBs
3.5.2 Acquisition of bandwidths (MPEG-2, MPEG-4)
3.5.3 Timely installation of STBs
3.6 Market Dynamics – Trends
3.6.1 Rural markets would be dominated by DTH service providers
3.6.2 High definition STBs to cannibalize standard definition STBs in coming decade
3.6.3 Product features will no longer lure customers instead they will become necessity
3.6.4 Launch of HD compatible and new features
3.6.5 Bundling of services at right quantity and price will make way for the leaders
3.6.6 Smart TV vs. Set Top Box
3.6.7 Domestic production gradually gaining traction
3.6.8 Reducing Price Differential between SD and HD STBs
3.7 Industry Service Chain
3.8 India STB Market, 2011 - 2019
3.8.1 India STB Market Volume, Q1 – Q4 2013
3.8.2 India STB Market Revenue, Q1- Q4 2013
3.8.3 STB Market Volume Share By Production Source, 2013
3.8.4 STB Market Volume Share By Type, 2013
3.8.5 STB Market Volume Share, By Technology, 2013
3.8.6 STB Market Volume Share, By Region, 2013
3.8.7 STB Market Revenue Share By Production Source, 2013
3.8.8 STB Market Revenue Share By Video Quality, 2013
3.8.9 STB Market Revenue Share, By Technology, 2013
3.8.10 STB Market Revenue Share, By Region, 2013
3.8.11 STB Market Volume By Production Source, 2011–2019
3.8.12 STB Market Volume By Video Quality 2011–2019
3.8.13 STB Market Volume , By Technology 2011–2019
3.8.14 STB Market Volume , By Region 2011–2019
3.8.15 STB Revenue By Production Source, 2011–2019
3.8.16 STB Revenue By Video Quality 2011–2019
3.8.17 STB Revenue, By Technology 2011–2019
3.8.18 STB Revenue, By Region 2011–2019
3.8.19 Average STB Prices, By Major Companies, 2013
3.8.19.1 Average STB Prices, By Major Companies, Q1 2013 ($)
3.8.19.2 Average STB Prices, By Major Companies, Q2 2013 ($)
3.8.19.3 Average STB Prices, By Major Companies, Q3 2013 ($)
3.8.19.4 Average STB Prices, By Major Companies, Q4 2013 ($)
3.9 Porter’s Analysis
3.10 STB Market Share, By Company
3.10.1 STB Market Volume Share, By Company (Q1 2013)
3.10.2 STB Market Volume Share, By Company (Q2 2013)
3.10.3 STB Market Volume Share, By Company (Q3 2013)
3.10.4 STB Market Volume Share, By Company (Q4 2013)
3.10.5 STB Market Volume Share, By Company (2013)
3.10.6 SD STB Market Volume Share, By Company (2013)
3.10.7 HD STB Market Volume Share, By Company (2013)
3.10.8 DVB-S STB Market Volume Share, By Company (2013)
3.10.9 DVB-C STB Market Volume Share, By Company (2013)
3.10.10 IPTV STB Market Volume Share, By Company (2013)
3.10.11 HYBRID STB Market Volume Share, By Company (2013)
3.10.12 DVB-T STB Market Volume Share, By Company (2013)
3.10.13 ANDROID STB Market Volume Share, By Company (2013)
3.10.14 MPEG-2 STB Market Volume Share, By Company (2013)
3.10.15 MPEG-4 STB Market Volume Share, By Company (2013)
3.10.16 In-built memory and USB Storage STB Market Volume Share, By Company (2013)
3.10.17 In-built memory OR USB Storage STB Market Volume Share, By Company (2013)
3.10.18 USB Storage STB Market Volume Share, By Company (2013)
3.10.19 Without in-built memory and USB Storage STB Market Volume Share, By Company (2013)
3.10.20 Comparative Analysis, By Company
4. Market By Video Quality
4.1 Introduction
4.1.1 Standard Definition
4.1.2 High Definition
4.2 Standard Definition Market By Technology
4.2.1 DVB-C
4.2.2 DVB-S
4.3 High Definition Market By Technology
4.3.1 DVB-C
4.3.2 DVB-S
5. Market By Technology
5.1 Introduction
5.1.1 DVB-C
5.1.2 DVB-S
5.1.3 Others
5.2 DVB-C Market By Type
5.2.1 Standard Definition
5.2.2 High Definition
5.3 DVB-S Market By Type
5.3.1 Standard Definition
5.3.2 High Definition
6. Market By Production Source
6.1 Introduction
6.1.1 Foreign Supply
6.1.2 Domestic Supply
7. Market By Region
7.1 Introduction
7.1.1 North
7.1.2 South
7.1.3 West
7.1.4 East
7.1.5 North- East
8. Market By Recording Feature
8.1 Introduction
8.1.1 Simple
8.1.2 Recorder
9. Outlook
10. Appendix
10.1 Consensus
10.2 Designations Interviewed

List of Tables

Digital Addressable Cable TV Systems Deadline
India STB Market Volume, By Video Quality 2011- 2019 (‘000 Units)
India STB Market Revenue, By Video Quality 2011- 2019 ($ Million)
India SD STB Market Volume, By Type 2011- 2019 (‘000 Units)
India SD STB Market Revenue, By Type 2011- 2019 ($ Million)
India HD STB Market Volume, By Type 2011- 2019 (‘000 Units)
India HD STB Market Revenue, By Type 2011- 2019 ($ Million)
India STB Market Volume, By Technology 2011- 2019 (‘000 Units)
India STB Market Revenue, By Technology 2011- 2019 ($ Million)
DVB-C Market Volume, By Video Quality 2011- 2019 (‘000 Units)
DVB-C Market Revenue, By Video Quality 2011- 2019 ($ Million)
DVB-S Market Volume, By Video Quality 2011- 2019 (‘000 Units)
DVB-S Market Revenue, By Video Quality 2011- 2019 ($ Million)
STB Market Volume, By Production Source 2011- 2019 (‘000 Units)
STB Market Revenue, By Production Source 2011- 2019 ($ Million)
India STB Market Volume, By Region 2011- 2019 (‘000 Units)
India STB Market Revenue, By Region 2011- 2019 ($ Million)
STB Market Volume, By Recording Feature 2011- 2019 (‘000 Units)
STB Market Revenue, By Recording Feature 2011- 2019 ($ Million)

List of Figures

Set Top Box (STB) Segments
Market Dynamics – Impact of Drivers
India: Number of TV Households, 2011 – 2015 (Million)
India Per Capita Income, 2010 – 2014 (INR)
India: Number of Households,1971 – 2011(Million)
India: Average STB Price, 2012 – 2019 ($)
India STB Domestic Production Share In Total STB Market Volume
HD Vs. HD Price Differential, Q1-Q4 2013 ($)
Industry Service Chain
India STB Market, 2011 – 2019
India STB Market Volume, Q1 – Q4 2013 (‘000 Units)
India STB Market Revenue, Q1- Q4 2013 ($ Million)
STB Market Volume Share By Production Source
STB Market Volume Share By Video Quality
STB Market Volume Share, By Technology
STB Market Volume Share, By Region
STB Market Revenue Share By Production Source
STB Market Revenue Share By Video Quality
STB Market Revenue Share, By Technology
STB Market Revenue Share, By Region
STB Market Volume By Production Source, 2011–2019 (‘000 Units)
STB Market Volume By Video Quality 2011–2019 (‘000 Units)
STB Market Volume , By Technology 2011–2019 (‘000 Units)
STB Market Volume , By Region 2011–2019 (‘000 Units)
STB Revenue By Production Source, 2011–2019 ($ Million)
STB Revenue By Video Quality 2011–2019 ($ Million)
STB Revenue, By Technology 2011–2019 ($ Million)
STB Revenue, By Region 2011–2019 ($ Million)
Average STB Prices, By Major Companies Q1, 2013, ($)
Average STB Prices, By Major Companies Q2, 2013, ($)
Average STB Prices, By Major Companies Q3, 2013, ($)
Average STB Prices, By Major Companies Q4, 2013, ($)
Porter’s Analysis
Q1 2013 Market Volume Share, By Company
Q2 2013 Market Volume Share, By Company
Q3 2013 Market Volume Share, By Company
Q4 2013 Market Volume Share, By Company
STB Market Volume Share, By Company (2013)
SD STB Market Volume Share, By Company (2013)
HD STB Market Volume Share, By Company (2013)
DVB-S STB Market Volume Share, By Company (2013)
DVB-C STB Market Volume Share, By Company (2013)
IPTV STB Market Volume Share, By Company (2013)
HYBRID STB Market Volume Share, By Company (2013)
DVB-T STB Market Volume Share, By Company (2013)
ANDROID STB Market Volume Share, By Company (2013)
MPEG-2 STB Market Volume Share, By Company (2013)
MPEG-4 STB Market Volume Share, By Company (2013)
In-built memory and USB Storage STB Market Volume Share, By Company (2013)
In-built memory OR USB Storage STB Market Volume Share, By Company (2013)
USB Storage STB Market Volume Share, By Company (2013)
Without in-built memory and USB Storage STB Market Volume Share, By Company (2013)
India STB Market Volume Share, By Video Quality 2014
India STB Market Revenue Share, By Video Quality 2014
India SD STB Market Volume Share, By Type 2014
India SD STB Market Revenue Share, By Type 2014
India HD STB Market Volume Share, By Type 2014
India HD STB Market Revenue Share, By Type 2014
India STB Market Volume Share, By Type 2014
India STB Market Revenue Share, By Type 2014
DVB-C Market Volume Share, By Video Quality 2014
DVB-C Market Revenue Share, By Video Quality 2014
DVB-S Market Volume Share, By Video Quality 2014
DVB-S Market Revenue Share, By Video Quality 2014
STB Market Volume Share, By Production Source, 2014
STB Market Revenue Share, By Production Source, 2014
India STB Market Volume Share, By Region, 2014
India STB Market Revenue Share, By Region, 2014
STB Market Volume Share, By Recording Feature, 2014
STB Market Revenue Share, By Recording Feature, 2014

Government mandates for digitization, urbanization trend, rising TV market, effective marketing strategies of operators, and availability of advanced features such as on demand entertainment facilities, pay per channel, recording, HD channels, and interactive services are driving the growth of STB installations in India. Lack of awareness and timely installation of set top boxes are the few of the restraints to the market.

The opportunities identified in the market are packaging or bundling of services at right mix, advanced features such as multimedia gaming features, android boxes, Wi-Fi ports, interactive services and IPTV. There are predominantly two types of set top box available in the market namely cable STBs and DTH STBs, the others including android, Apple TV, and IPTV constitute negligible share in the market. The commonly identified types of STB in the market are standard definition (SD) and high definition (HD) boxes with HD segment representing low volume and high growth segment due to aforementioned benefits. HD segment is forecast to grow at 32.9% CAGR during 2014-19.

Major trends to be witnessed in the market are consolidation among multi service operators, launch of new service and entertainment packages, multi-screen features and single dashboard interaction STBs. DTH and cable. Set top box supply is mainly met from imports from countries such as China, Korea and Taiwan on account of cost advantages and supply capabilities. The domestic production in India constitutes a miniscule share of overall supply at present due to high import dependency for critical STB components and low government support.

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