India Large Format Printer (LFP) shipments market value reached US$4.64 million in CY 1Q 2014. HEWLETT PACKARD led the market.
The India Large Format Printer (LFP) market is demonstrating promising growth as a result of growing advertising and digital marketing. The OEMs are looking for new and innovative ways to promote their brands such as banners, vehicle wraps and point of purchase displays, which are some of the most popular items produced by large format printers. Nowadays, large format graphics are used across all major promotional activities to deliver better results.
Table: India Large Format Printer Market, By Optimized Maximum Resolution
Source: 6Wresearch Quarterly India Large Format Printer Market, CY 1Q 2014.
Note: Others include 720 x 720 DPI and 360 x 720 DPI Printers.
Marketing banners and posters remain the most prominent large format applications due to their low cost and high impact on mass media. However, use of higher resolution LFPs and improved pigmented inks in the field of photography and fine art reproduction is gaining momentum.
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