Increasing demand for mobility, growing trend of BYOD (Bring Your Own Device) across the Corporate & IT sector as well as rising penetration of smartphones particularly across Tier 1 and Tier 2 cities have fuelled the growth of PICO Projectors over the past few years in India. Additionally, increasing spending on Consumer Electronics, rapidly changing urban lifestyle and implementation of Digital India initiatives by the government have further contributed to the development of India Pico Projector market.
According to 6Wresearch, India PICO Projector Market shipments value reached over $1.8 million in CY 2015. Xelectron captured key share of the market followed by Portronics. Other major players in the India PICO Projector Market are Asus, Vox, Zync and Acer.
In CY 2015, PICO Projector market registered a considerable decline in terms of unit shipments over CY 2014. However, in the fourth quarter (Oct-Dec) of 2015, the market registered a substantial growth of around 60% as compared to the previous quarter same year.
Key Highlights (CY 2015)
- Xelectron and Portronics together captured around 62% share of the market
- More than 7 vendors shipped projectors in India
- Pico projectors featuring resolution of 320 X 240 accounted for major share of the market
According to Anuj Mehrotra (Senior Research Analyst, 6Wresearch-India Electronics Division),“Growing need for portable projectors, decreasing TCO (Total Cost of Ownership) and rising need across application segments such as Education, Media & Entertainment, Corporate and Healthcare have increased the awareness of PICO Projectors in the country. Additionally, introduction of advanced features such as 3D technology and in-built Wi-Fi capability have further assisted the market attentiveness.”
According to Pulkit Shrivastava (Research Analyst, 6Wresearch-India Electronics Division), “Over the recent quarters, India PICO Projector Market has witnessed entry of several new players with advanced technological capabilities. For instance, Canon, one of the key players in India Projector Market has launched RAYO series of PICO projectors featuring superior image resolution and Wi-Fi capability to target utmost share in this niche market.”
India PICO Projector Market study provides in depth analysis offering insights on Market Share by Company, Shipment, Value and Specification.
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