Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Technology (Vibrational electric toothbrush, Rotation-oscillation electric toothbrush), By End-user (Adult, Kids), By Distribution Channel (Online, Offline) And Competitive Landscape
| Product Code: ETC078870 | Publication Date: Aug 2021 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
According to 6Wresearch internal database and industry insights, the Europe Electric Toothbrush Market was accounted at USD 2.3 billion in 2024 and is projected to reach nearly USD 3.7 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period (2025-2031).
| Report Name | Europe Electric Toothbrush Market |
| Forecast Period | 2025-2031 |
| Market Size | USD 3.7 billion by 2031 |
| CAGR | 6.2% |
| Growing Sector | Oral Care |
Europe Electric Toothbrush Market report thoroughly covers the market by technology, end-user, distribution channel, and countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Europe electric toothbrush Industry is expected to witness substantial growth. The market is mainly driven by increasing hygiene awareness among people and rising disposable power. There is heightened advanced personal oral care demand by consumers for making the daily activity easy and smooth. Additionally, the demand is driven by an aging population and children's care for oral habits. Further, the burgeoning high-tech technology is propelling the demand for vibrational and brush oscillation-type solutions.
Below mentioned some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Rising Oral Health Awareness | All technology types and end-users | Promotes adoption of electric toothbrushes for better dental care. |
| Technological Advancements (Bluetooth, Smart Sensors) | Vibrational & Rotation-oscillation types | Improves user experience and enables personalized oral care. |
| Increasing Disposable Income | Adult end-user segment | Enables higher penetration of premium electric toothbrush models. |
| Growing Pediatric Dental Care Focus | Kids end-user segment | Parents invest more in specialized toothbrushes for children. |
| E-commerce Growth | Online distribution channel | Boosts accessibility and availability of diverse product options. |
Europe Electric Toothbrush Market is expected to gain traction, registering a CAGR of 6.2% during the forecast period of 2025-2031. Key drivers of this market include increasing consumer awareness about the importance of oral hygiene and increasing spending power of consumers. Further the market is proliferated by advance tech systems in the toothbrushes such as rotation oscillation and vibration system in the brushes for better cleaning of teeth. Moreover, rising e-commerce channels have propelled this industry sales among multiple areas of Europe. The Europe Electric Toothbrush Market growth will further be having tremendous growth by the integration of eco-friendly materials usage and premium electric toothbrush usage among people.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| High Product Costs | All segments | Limits penetration in price-sensitive consumer groups. |
| Limited Awareness in Rural Areas | Offline channels, Kids segment | Restricts market growth in less urbanized regions. |
| Battery Life Concerns | Vibrational types | May affect consumer preference for certain technologies. |
| Competitive Conventional Toothbrush Market | All technology types | Slows electric toothbrush adoption due to habitual preferences. |
| Environmental Concerns | All types | Sustainability focus pressures manufacturers to innovate. |
Despite the rising demand, the high upfront costs of electric toothbrushes and the limited consumer awareness in certain demographics remain barriers. Additionally, environmental concerns about battery disposal and plastic components are pressuring manufacturers to develop more sustainable solutions. Fragmented market regulations and import tariffs within some European countries may also impact market expansion.
Some major trends contributing in the development of Europe Electric Toothbrush Market are:
Here are some investment opportunities in the Europe Electric Toothbrush Market:
Here are some top companies listed:
| Company Name | Philips Oral Healthcare |
|---|---|
| Established Year | 1891 |
| Headquarters | Amsterdam, Netherlands |
| Official Website | Click Here |
Philips leads in vibrational and sonic electric toothbrush technologies across Europe, focusing on connected oral care devices and innovative brush head designs that improve user compliance and dental health outcomes.
| Company Name | Oral-B (Procter & Gamble) |
|---|---|
| Established Year | 1950 |
| Headquarters | Cincinnati, Ohio, United States |
| Official Website | Click Here |
Oral-B dominates the Europe Electric Toothbrush Market with its rotation-oscillation toothbrushes and digital app integration, emphasizing product reliability, dental professional endorsements, and a broad portfolio catering to adults and children.
| Company Name | Colgate-Palmolive |
|---|---|
| Established Year | 1806 |
| Headquarters | New York City, United States |
| Official Website | Click Here |
Colgate offers a diversified electric toothbrush range with an emphasis on pediatric care and sustainability initiatives, strengthening its presence in European markets through localized campaigns.
| Company Name | Waterpik, Inc. |
|---|---|
| Established Year | 1962 |
| Headquarters | Fort Collins, Colorado, United States |
| Official Website | Click Here |
Waterpik specializes in sonic technology and offers water flossing devices complementary to electric toothbrushes, focusing on holistic oral health solutions and expanding retail footprint in Europe.
| Company Name | Emmi-dent |
|---|---|
| Established Year | 2004 |
| Headquarters | Zürich, Switzerland |
| Official Website | Click Here |
Emmi-dent pioneers ultrasonic toothbrush technology, providing innovative oral care solutions that focus on plaque removal and gum health, targeting premium consumers seeking advanced dental hygiene tools.
European and national regulations encourage oral health promotion and safe consumer products. The EU Medical Device Regulation (MDR) ensures electric toothbrushes meet stringent safety and quality standards. The European Commission’s Horizon Europe program funds innovation in digital health, supporting smart oral care device development. Additionally, public health initiatives like Germany’s “National Oral Health Strategy” promote preventive dental care, indirectly boosting electric toothbrush adoption through awareness campaigns and subsidies for vulnerable groups.
The Europe Electric Toothbrush Market outlook remains optimistic, driven by rising health consciousness and continuous innovation in oral care technology. Increasing integration of AI and IoT in toothbrushes will enhance user personalization, while sustainability efforts will gain priority. Expanding digital sales channels and growing pediatric focus are expected to accelerate market growth.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, the rotation-oscillation electric toothbrush segment is experiencing fast growth due to its superior plaque removal efficiency and dentist-recommended technology. The segment gains traction among health-conscious users seeking effective cleaning performance and proven clinical benefits.
The kids' electric toothbrush segment is growing steadily as parents prioritize early dental habits and seek playful, safe, and easy-to-use oral care tools. Animated designs, timers, and gentle cleaning features enhance appeal, encouraging adoption among young users and caregivers alike.
Online distribution is the fastest-growing channel, driven by convenience, product variety, and rising digital engagement. E-commerce platforms offer bundled deals, reviews, and doorstep delivery, making them highly attractive to modern consumers seeking quick access to oral care innovations.
Germany is witnessing rapid market growth due to high healthcare awareness, strong dental care infrastructure, and early technology adoption. The presence of key players and a consumer base inclined toward premium, tech-enabled products further accelerates demand in the region.
The report provides a detailed analysis of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Europe Electric Toothbrush Market Overview |
| 3.1 Europe Regional Macro Economic Indicators |
| 3.2 Europe Electric Toothbrush Market Revenues & Volume, 2021 & 2031F |
| 3.3 Europe Electric Toothbrush Market - Industry Life Cycle |
| 3.4 Europe Electric Toothbrush Market - Porter's Five Forces |
| 3.5 Europe Electric Toothbrush Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Europe Electric Toothbrush Market Revenues & Volume Share, By Technology, 2021 & 2031F |
| 3.7 Europe Electric Toothbrush Market Revenues & Volume Share, By End-user, 2021 & 2031F |
| 3.8 Europe Electric Toothbrush Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 4 Europe Electric Toothbrush Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Europe Electric Toothbrush Market Trends |
| 6 Europe Electric Toothbrush Market, 2021 - 2031 |
| 6.1 Europe Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 6.2 Europe Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 6.3 Europe Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 7 Germany Electric Toothbrush Market, 2021 - 2031 |
| 7.1 Germany Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 7.2 Germany Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 7.3 Germany Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 8 United Kingdom Electric Toothbrush Market, 2021 - 2031 |
| 8.1 United Kingdom Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 8.2 United Kingdom Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 8.3 United Kingdom Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 9 France Electric Toothbrush Market, 2021 - 2031 |
| 9.1 France Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 9.2 France Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 9.3 France Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 10 Italy Electric Toothbrush Market, 2021 - 2031 |
| 10.1 Italy Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 10.2 Italy Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 10.3 Italy Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 11 Russia Electric Toothbrush Market, 2021 - 2031 |
| 11.1 Russia Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 11.2 Russia Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 11.3 Russia Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 12 Spain Electric Toothbrush Market, 2021 - 2031 |
| 12.1 Spain Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 12.2 Spain Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 12.3 Spain Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 13 Rest of Europe Electric Toothbrush Market, 2021 - 2031 |
| 13.1 Rest of Europe Electric Toothbrush Market, Revenues & Volume, By Technology, 2021 - 2031 |
| 13.2 Rest of Europe Electric Toothbrush Market, Revenues & Volume, By End-user, 2021 - 2031 |
| 13.3 Rest of Europe Electric Toothbrush Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
| 14 Europe Electric Toothbrush Market Key Performance Indicators |
| 15 Europe Electric Toothbrush Market - Opportunity Assessment |
| 15.1 Europe Electric Toothbrush Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 15.2 Europe Electric Toothbrush Market Opportunity Assessment, By Technology, 2021 & 2031F |
| 15.3 Europe Electric Toothbrush Market Opportunity Assessment, By End-user, 2021 & 2031F |
| 15.4 Europe Electric Toothbrush Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 16 Europe Electric Toothbrush Market - Competitive Landscape |
| 16.1 Europe Electric Toothbrush Market Revenue Share, By Companies, 2024 |
| 16.2 Europe Electric Toothbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
| 17 Company Profiles |
| 18 Recommendations |
| 19 Disclaimer |