Europe Fitness Equipment Market (2025-2031) | Size, Analysis, Revenue, Growth, Share, Outlook, Trends, Forecast, Value, Companies & Industry

Europe Fitness Equipment Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Europe Fitness Equipment Market was accounted at USD 4.6 billion in 2024 and is projected to reach nearly USD 7.2 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period (2025-2031).

Europe Fitness Equipment Market Highlights

Topics Covered in the Europe Fitness Equipment Market Report

Europe Fitness Equipment Market report thoroughly covers the market by countries, types, end-users, and distribution channels. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.

Europe Fitness Equipment Market Synopsis

The Europe fitness equipment market is expected to have tremendous growth. The market is driven by increasing health consciousness in consumers and increasing disposable income of consumers. There is a rise in the number of gym memberships due to growing health concerns and healthy lifestyle trends. Additionally, tech advancements in fitness equipment are proliferating higher adoption by both commercial and residential sectors. Growing government initiatives for promoting healthy lifestyles and increasing physical activities are further driving market growth.

Evaluation of Growth Drivers in the Europe Fitness Equipment Market         

Below mentioned some growth drivers and their impact on market dynamics:

Europe Fitness Equipment Market is expected to register significant growth, registering a CAGR of 6.2% during the forecast period of 2025-2031. Increasing health awareness and consumers' high spending power are driving market growth. There is heightened demand for gym equipment by both residential and commercial sectors. Growing home workout trends are propelling the need for equipment that can be easily used at home without any trainer, thus boosting up the Europe Fitness Equipment Market Growth. Growing European government initiatives regarding consumers' healthy lifestyles and the increase of physical activities in Europe are further bolstering the expansion of this industry.

Evaluation of Restraints in the Europe Fitness Equipment Market

Below mentioned are some major restraints and their influence on market dynamics:

Europe Fitness Equipment Market Challenges

Despite having a positive growth trajectory, the Europe Fitness Equipment Industry faces various challenges in its path of growth. The high cost of the fitness equipment hinders its adoption by multiple users. Further, less fitness awareness in rural areas also hampers this industry expansion. Growing other fitness alternatives like yoga and dance activities also hampers this industry expansion. With the easy availability of low-cost foreign equipment, the smaller manufacturers face hurdles to sustain themselves in the market.

Europe Fitness Equipment Market Trends

Some major trends contributing to the development of Europe Fitness Equipment Market Growth are:

• Smart & Connected Equipment: Integration of AI and IoT technologies for personalized workouts.
• Home Fitness Solutions: Growing demand for compact and multifunctional home gym equipment.
• Expansion of Commercial Gyms: Increasing health club memberships fueling bulk equipment purchases.
• Eco-Friendly Equipment: Rising adoption of sustainable materials in manufacturing.
• Virtual Training Platforms: Growth in remote coaching and online fitness classes.

Investment Opportunities in the Europe Fitness Equipment Industry

Here are some investment opportunities in the market:

• Expand Smart Equipment Lines: Develop AI-enabled and connected devices targeting premium segments.
• Focus on Home Fitness: Design compact and multifunctional equipment for space-constrained homes.
• Partner with Health Clubs: Provide tailored and bulk solutions for emerging gym chains.
• Innovate Sustainable Products: Use eco-friendly materials and green manufacturing processes.
• Leverage Digital Fitness: Collaborate with virtual training platforms to bundle services and equipment.

Top 5 Leading Players in the Europe Fitness Equipment Market

Here are some top companies contributing to Europe Fitness Equipment Market Share:

Technogym

Technogym is a global leader offering premium cardiovascular and strength training equipment with a focus on connected and smart fitness solutions, serving commercial and home users across Europe.

Life Fitness

Life Fitness provides a wide range of durable, high-performance fitness machines designed for health clubs and home consumers in Europe, emphasizing innovation and user experience.

Precor

Precor specializes in ergonomically designed cardio and strength equipment with smart technology integration, targeting commercial gyms and home fitness enthusiasts.

Gym80 International

Gym80 manufactures high-quality strength training equipment widely used in European gyms, rehabilitation centers, and fitness studios, known for durability and customization.

Matrix Fitness

Matrix Fitness offers comprehensive cardio and strength solutions with advanced technological features, catering to both commercial and residential segments across Europe.

Government Regulations Introduced in the Europe Fitness Equipment Market

European and national governments promote fitness through initiatives such as the EU Physical Activity Guidelines, aiming to reduce lifestyle diseases by encouraging regular exercise. Examples include Germany’s “Active City” program and the UK’s “Sport England” initiatives which offer funding and incentives for gym infrastructure development. The Machinery Directive regulates the safety and performance of fitness equipment, ensuring product quality and consumer safety. The European Green Deal also encourages the development of sustainable fitness products and eco-conscious manufacturing processes.

Future Insights of the Europe Fitness Equipment Market

The Europe fitness equipment market is expected to grow steadily through 2031, driven by technological innovations like AI and IoT integration, which provide personalized and immersive workout experiences. Rising health awareness and government programs will continue to boost demand for both commercial and residential fitness equipment. The home fitness segment will expand rapidly due to convenience and lifestyle changes. Market players will increasingly invest in sustainability and digital fitness partnerships to capture emerging opportunities.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Home Consumer Leads Growth - By End-Users

According to Guneet Kaur, Senior Research Analyst, 6Wresearch, the home consumer segment is the fastest-growing due to increased health consciousness and convenience-driven demand for compact, multi-functional fitness equipment suitable for home use. The trend of remote workouts and smart home gyms is driving this segment forward.

Cardiovascular Training Equipment Dominates - By Type

Cardiovascular training equipment holds the largest market share due to its widespread use in both commercial and residential settings. Products like treadmills, stationary bikes, and ellipticals are preferred for their benefits in weight management, cardiovascular health, and ease of use, making them the most sought-after fitness equipment in Europe.

United Kingdom Leads Growth - By Countries

The United Kingdom is the fastest-growing market owing to a strong fitness culture, rapid expansion of commercial health clubs, and proactive government campaigns promoting physical activity and wellness. The UK also leads in adoption of smart and connected fitness devices.

Health Club/Gym Sector Expands Fastest - By End-Users

The health club/gym sector is growing rapidly as new fitness centers open and existing ones upgrade equipment to meet evolving consumer demands for advanced and tech-enabled workout experiences.

Key attractiveness of the report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Europe Fitness Equipment Market Outlook
• Market Size of Europe Fitness Equipment Market, 2024
• Forecast of Europe Fitness Equipment Market, 2031
• Historical Data and Forecast of Europe Fitness Equipment Revenues & Volume for the Period 2021 - 2031
• Europe Fitness Equipment Market Trend Evolution
• Europe Fitness Equipment Market Drivers and Challenges
• Europe Fitness Equipment Price Trends
• Europe Fitness Equipment Porter's Five Forces
• Europe Fitness Equipment Industry Life Cycle
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By ?Cardiovascular Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By Strength Training Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By ?Other Equipment for the Period 2021 - 2031
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of Europe Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of Germany Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of France Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of Italy Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of Russia Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of Spain Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By End-users for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By ?Home consumer for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By ?Health club/gym for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Fitness Equipment Market Revenues & Volume By ?Other commercial user for the Period 2021 - 2031
• Europe Fitness Equipment Market - Key Performance Indicators
• Europe Fitness Equipment Market - Import Export Trade Statistics
• Europe Fitness Equipment Market - Opportunity Assessment By Countries
• Europe Fitness Equipment Market - Opportunity Assessment By Type
• Europe Fitness Equipment Market - Opportunity Assessment By End-users
• Europe Fitness Equipment Market - Top Companies Market Share
• Europe Fitness Equipment Market - Top Companies Profiles
• Europe Fitness Equipment Market - Comparison of Players in Technical and Operating Parameters
• Europe Fitness Equipment Market - Strategic Recommendations

Market Covered

The report subsequently covers the market by following segments and subsegments:

By Country

• Germany
• United Kingdom
• France
• Italy
• Russia
• Spain
• Rest of Europe

By Type

• Cardiovascular Training Equipment
• Strength Training Equipment
• Other Equipment

By End-Users

• Home Consumer
• Health Club/Gym
• Other Commercial User