Global Polyvinyl Butyral (PVB) Market ( 2025 - 2031)| Revenue, Size, Trends, Share, Analysis, Forecast, Outlook , Companies, Value, Growth & Industry

Polyvinyl Butyral (PVB) Market Highlights

Topics Covered in the Polyvinyl Butyral (PVB) Market Report

The Polyvinyl Butyral (PVB) market report thoroughly covers the market by type, by end user and by regional analysis. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Polyvinyl Butyral (PVB) Market Size & Analysis

The Polyvinyl Butyral (PVB) Market is projected to reach approximately $ 8 billion by 2031, growing at a compound annual growth rate (CAGR) of around 6.9% from an estimated $ 5 billion in 2025.  The automotive sector holds the highest market share in the region.

Polyvinyl Butyral (PVB) Market Synopsis

The Polyvinyl Butyral (PVB) market is experiencing steady growth, primarily driven by its extensive use in automotive, construction, and solar energy applications. PVB is a key material in laminated safety glass, offering excellent impact resistance, optical clarity, and adhesion, making it indispensable for windshields, architectural glazing, and photovoltaic panels. The increasing demand for energy-efficient buildings and the rise in electric vehicle (EV) production have further fueled the market's expansion. The construction sector, particularly in emerging economies, is adopting PVB films for safety and soundproof glass solutions, while the automotive industry continues to rely on PVB interlayers to enhance vehicle safety and UV protection. Additionally, the growing focus on renewable energy has led to higher adoption of PVB in solar panels, contributing to market growth.

According to 6Wresearch, the Polyvinyl Butyral (PVB) market size is projected to grow at a CAGR of 6.9% during 2025-2031. The growth of the Polyvinyl Butyral (PVB) market is primarily driven by increasing demand from the automotive, construction, and renewable energy sectors. The automotive industry remains a key contributor, as PVB is essential in laminated safety glass used in windshields and windows to enhance vehicle safety and UV protection. The growing adoption of electric vehicles (EVs) and advancements in autonomous driving technologies are further propelling demand for high-performance glazing solutions, boosting PVB consumption. In the construction sector, rapid urbanization and infrastructure development, particularly in emerging economies, are increasing the use of laminated glass for safety, soundproofing, and energy efficiency in commercial and residential buildings. Additionally, the rise in solar energy adoption is fueling demand for PVB films in photovoltaic (PV) modules, as they enhance durability and efficiency. However, the market faces challenges such as fluctuating raw material prices, particularly for polyvinyl alcohol (PVA) and butyraldehyde, which are petroleum-derived and subject to price volatility. Environmental concerns over plastic waste and recyclability also pose regulatory hurdles, prompting manufacturers to invest in sustainable and bio-based alternatives.

Polyvinyl Butyral (PVB) Market Trends

The Polyvinyl Butyral (PVB) market is witnessing several key trends shaping its growth and development across various industries. One of the most significant trends is the increasing demand for high-performance laminated glass in the automotive and construction sectors, driven by enhanced safety standards, energy efficiency regulations, and growing consumer awareness regarding UV protection and sound insulation. The rise of electric vehicles (EVs) and autonomous driving technologies is accelerating the adoption of lightweight and advanced glazing solutions, further boosting PVB usage. In the construction industry, the demand for energy-efficient and impact-resistant glass is growing, particularly in smart buildings and green architecture, where PVB interlayers provide improved insulation and structural integrity. Another major trend is the expanding application of PVB in the solar energy sector, where it is used as an encapsulant in photovoltaic (PV) modules to enhance durability, UV resistance, and light transmission.

Investment Opportunities in the Polyvinyl Butyral (PVB) Market

The Polyvinyl Butyral (PVB) market presents lucrative investment opportunities driven by rising demand across automotive, construction, and renewable energy industries. The growing emphasis on safety and energy efficiency in vehicles and buildings has increased the adoption of laminated glass, making PVB a crucial material for impact resistance and UV protection. Investors can capitalize on the rising production of electric vehicles (EVs), which require lightweight, durable, and soundproof glazing solutions, creating a strong market for high-performance PVB films. Additionally, the surge in green building initiatives and urbanization, particularly in Asia-Pacific and the Middle East, presents opportunities for investment in PVB-based architectural glazing solutions. The renewable energy sector is another high-growth area, with PVB playing a vital role in photovoltaic (PV) panels, benefiting from global solar energy expansion and government incentives for clean energy adoption.

Key Players in the Polyvinyl Butyral (PVB) Market

The Polyvinyl Butyral (PVB) market is highly competitive, with several key players driving innovation, sustainability, and market expansion. Leading companies such as Eastman Chemical Company, Kuraray Co., Ltd., and Sekisui Chemical Co., Ltd. dominate the market, offering a wide range of PVB resins and films for automotive, construction, and solar applications. These companies focus on research and development to enhance product performance, improve durability, and introduce sustainable solutions such as bio-based and recycled PVB. Other notable players include Everlam, DuLite PVB Film, Huakai Plastic (Chongqing) Co., Ltd., and Tiantai Kanglai Industrial Co., Ltd., which are expanding their global footprint through strategic partnerships, capacity expansions, and technological advancements. Additionally, some of these players hold majority of the Polyvinyl Butyral (PVB) market share. Moreover, in the Asia-Pacific region, Chinese manufacturers like Zhejiang Pulijin Plastic Co., Ltd. and Chang Chun Petrochemical Co., Ltd. are strengthening their presence by catering to the rising demand for PVB in laminated safety glass and photovoltaic panels.

Government Regulations in the Polyvinyl Butyral (PVB) Market

Government regulations play a crucial role in shaping the polyvinyl butyral (PVB) market, particularly in regions with stringent environmental and safety standards. In North America, agencies such as the U.S. Environmental Protection Agency (EPA) and the Occupational Safety and Health Administration (OSHA) enforce strict guidelines on the production, usage, and disposal of PVB to minimize environmental impact and ensure worker safety. The U.S. Department of Transportation (DOT) also mandates the use of laminated safety glass in automotive applications, boosting PVB demand. In Europe, the Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) regulation under the European Chemicals Agency (ECHA) imposes stringent rules on the chemical composition of PVB products, encouraging manufacturers to adopt eco-friendly alternatives and recycling initiatives. Further, these initiatives have further boosted the Polyvinyl Butyral (PVB) market revenues. Moreover, the European Union (EU) also enforces regulations supporting energy-efficient buildings and sustainable construction materials, further promoting the use of PVB in architectural glazing.

Future Insights of the Polyvinyl Butyral (PVB) Market

The future of the Polyvinyl Butyral (PVB) market looks promising, driven by advancements in automotive safety, sustainable construction, and renewable energy sectors. The increasing adoption of electric vehicles (EVs) and autonomous cars will boost demand for high-performance laminated glass, reinforcing PVB’s role in enhancing safety, durability, and noise reduction. In the construction industry, the rising focus on energy-efficient and impact-resistant glass in smart buildings and green architecture will further fuel market expansion, especially in emerging economies. The solar energy sector is expected to be a major growth driver, with PVB films playing a critical role in photovoltaic (PV) modules to enhance efficiency and durability, aligning with global clean energy initiatives. Sustainability will be a key trend, with manufacturers investing in bio-based and recycled PVB to comply with stricter environmental regulations and consumer preferences for eco-friendly products.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

North America to Dominate the Market - By Regions

According to Ravi Bhandari, Research Head, 6Wresearch, the North American polyvinyl butyral (PVB) market is experiencing steady growth, driven by increasing demand from the automotive, construction, and renewable energy sectors. The region's strong focus on vehicle safety regulations, particularly in the United States and Canada, has led to a rising adoption of laminated safety glass in automobiles, boosting PVB consumption. Additionally, the growing shift toward electric vehicles (EVs) and autonomous driving technologies is fueling demand for advanced glazing solutions that enhance safety, sound insulation, and energy efficiency. In the construction industry, the emphasis on sustainable and energy-efficient buildings has led to increased use of PVB in architectural glazing for impact resistance, UV protection, and noise reduction. Furthermore, government incentives and investments in renewable energy projects, particularly in solar power, are driving demand for PVB films in photovoltaic (PV) modules.

Automotive Category to Dominate the Market – By End User

The automotive sector is a major driver of growth in the Polyvinyl Butyral (PVB) market, fueled by increasing safety regulations, advancements in vehicle design, and the rising adoption of electric and autonomous vehicles. PVB is widely used in laminated safety glass for windshields, side windows, and sunroofs due to its exceptional impact resistance, UV protection, and noise reduction properties. Stricter automotive safety standards worldwide, particularly in North America, Europe, and Asia-Pacific, are driving the demand for high-performance PVB interlayers that enhance vehicle durability and occupant protection. Additionally, the shift toward electric vehicles (EVs) and lightweight materials is accelerating the need for advanced glazing solutions, where PVB helps improve energy efficiency and thermal insulation. The growing preference for panoramic sunroofs and larger glass panels in modern vehicle designs is further expanding PVB applications.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year - 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Polyvinyl Butyral (PVB) Market Outlook
• Market Size of Polyvinyl Butyral (PVB) Market, 2024
• Forecast of Polyvinyl Butyral (PVB) Market, 2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Revenues & Volume for the Period 2021-2031
• Polyvinyl Butyral (PVB) Market Trend Evolution
• Polyvinyl Butyral (PVB) Market Drivers and Challenges
• Polyvinyl Butyral (PVB) Price Trends
• Polyvinyl Butyral (PVB) Porter's Five Forces
• Polyvinyl Butyral (PVB) Industry Life Cycle
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Adhesives for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Paints and Coatings for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Films and Sheets for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Other Types for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Adhesives for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Paints and Coatings for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Films and Sheets for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Other Types for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Adhesives for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Paints and Coatings for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Films and Sheets for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Other Types for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Adhesives for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Paints and Coatings for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Films and Sheets for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Other Types for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Adhesives for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Paints and Coatings for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Films and Sheets for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Other Types for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Adhesives for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Paints and Coatings for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Films and Sheets for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Other Types for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Adhesives for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Paints and Coatings for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Films and Sheets for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Other Types for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By End-user Industry for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Automotive for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Construction for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Power Generation for the Period 2021-2031
• Historical Data and Forecast of Polyvinyl Butyral (PVB) Market Revenues & Volume By Other End-user Industries for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By End-user Industry for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Automotive for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Construction for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Power Generation for the Period 2021-2031
• Historical Data and Forecast of North America Polyvinyl butyral (PVB) Market Revenues & Volume By Other End-user Industries for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By End-user Industry for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Automotive for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Construction for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Power Generation for the Period 2021-2031
• Historical Data and Forecast of Latin America Polyvinyl butyral (PVB) Market Revenues & Volume By Other End-user Industries for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By End-user Industry for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Automotive for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Construction for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Power Generation for the Period 2021-2031
• Historical Data and Forecast of Europe Polyvinyl butyral (PVB) Market Revenues & Volume By Other End-user Industries for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By End-user Industry for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Automotive for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Construction for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Power Generation for the Period 2021-2031
• Historical Data and Forecast of Asia Pacific Polyvinyl butyral (PVB) Market Revenues & Volume By Other End-user Industries for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By End-user Industry for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Automotive for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Construction for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Power Generation for the Period 2021-2031
• Historical Data and Forecast of Middle East Polyvinyl butyral (PVB) Market Revenues & Volume By Other End-user Industries for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By End-user Industry for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Automotive for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Construction for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Power Generation for the Period 2021-2031
• Historical Data and Forecast of Africa Polyvinyl butyral (PVB) Market Revenues & Volume By Other End-user Industries for the Period 2021-2031
• Polyvinyl Butyral (PVB) Market - Key Performance Indicators
• Polyvinyl Butyral (PVB) Market - Import Export Trade Statistics
• Polyvinyl Butyral (PVB) Market - Opportunity Assessment By Regions
• Polyvinyl Butyral (PVB) Market - Opportunity Assessment By Type
• Polyvinyl Butyral (PVB) Market - Opportunity Assessment By End-user Industry
• Polyvinyl Butyral (PVB) Market - Top Companies Market Share
• Polyvinyl Butyral (PVB) Market - Top Companies Profiles
• Polyvinyl Butyral (PVB) Market - Comparison of Players in Technical and Operating Parameters
• Polyvinyl Butyral (PVB) Market - Strategic Recommendations

Markets Covered

The Polyvinyl Butyral (PVB) market report provides a detailed analysis of the following market segments -

By Type

• Adhesives
• Paints And Coatings
• Films And Sheets
• Other Types

By End User

• Automotive
• Construction
• Power Generation
• Other End-User Industries

By Regions

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa