Product Code: ETC010548 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Indonesia Feminine Hygiene Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 9.27% in 2025, the market peaks at 10.51% in 2027, and settles at 10.31% by 2029.
By 2027, the Feminine Hygiene market in Indonesia is anticipated to reach a growth rate of 10.51%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.
The Indonesia feminine hygiene market is expected to register a CAGR of 9.3% during the forecast period (2020-2026). The increasing awareness among women about menstrual hygiene, growing demand for eco-friendly products, and rising disposable income are some of the key factors driving the growth of this market in Indonesia.
Furthermore, many international brands are entering into Indonesias feminine hygiene product industry with an aim to tap into potential markets for their premium products. This factor is further anticipated to propel the overall market growth. For instance, in June 2017, Procter & Gamble launched Tampax Radiant tampon applicator in Indonesia with improved features such as ergonomic shape and design that makes it easier to hold and use compared to other traditional plastic applicators available in the country.
Additionally, increasing penetration of e-commerce platforms such as Shopee and Lazada has enabled vendors selling feminine hygiene products online more efficiently across different regions in Indonesia at discounted prices through various promotional activities like flash sales or discounts on specific occasions like Mother`s Day etc., which further enhances its uptake among customers willing to purchase them from convenience stores or supermarkets near their home locations. Moreover, rising initiatives by government organizations towards female health education is also contributing towards increased adoption rate of these products over time rather than using unhygienic methods during menstruation days.
Overall, with rising spending power coupled with changing lifestyle trends along with supportive governmental initiatives toward promoting better hygienic practices related specifically towards women population living in urban areas will accelerate consumer preference for branded sanitary pads/tampons presently used worldwide alongwith creating greater opportunities for new entrants offering alternate solutions catering particularly towards rural consumers looking forward cost effective yet reliable options suiting best according their respective local conditions prevailing within region.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Feminine Hygiene Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Feminine Hygiene Market Revenues & Volume, 2019 & 2026F |
3.3 Indonesia Feminine Hygiene Market - Industry Life Cycle |
3.4 Indonesia Feminine Hygiene Market - Porter's Five Forces |
3.5 Indonesia Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Indonesia Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Indonesia Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about feminine hygiene and health among Indonesian women. |
4.2.2 Rising disposable income leading to higher spending on personal care products. |
4.2.3 Growing urbanization and changing lifestyle preferences towards convenient and premium feminine hygiene products. |
4.3 Market Restraints |
4.3.1 Cultural taboos and stigmas associated with discussing feminine hygiene openly. |
4.3.2 Price sensitivity of consumers in a price-sensitive market like Indonesia. |
4.3.3 Lack of proper infrastructure and access to feminine hygiene products in rural areas. |
5 Indonesia Feminine Hygiene Market Trends |
6 Indonesia Feminine Hygiene Market, By Types |
6.1 Indonesia Feminine Hygiene Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Feminine Hygiene Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Indonesia Feminine Hygiene Market Revenues & Volume, By Sanitary Napkins/Pads, 2016 - 2026F |
6.1.4 Indonesia Feminine Hygiene Market Revenues & Volume, By Tampons, 2016 - 2026F |
6.1.5 Indonesia Feminine Hygiene Market Revenues & Volume, By Menstrual Cups, 2016 - 2026F |
6.1.6 Indonesia Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Indonesia Feminine Hygiene Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Feminine Hygiene Market Revenues & Volume, By Hypermarkets/Supermarket, 2016 - 2026F |
6.2.3 Indonesia Feminine Hygiene Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.2.4 Indonesia Feminine Hygiene Market Revenues & Volume, By Drug Stores/Pharmacies, 2016 - 2026F |
6.2.5 Indonesia Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
7 Indonesia Feminine Hygiene Market Import-Export Trade Statistics |
7.1 Indonesia Feminine Hygiene Market Export to Major Countries |
7.2 Indonesia Feminine Hygiene Market Imports from Major Countries |
8 Indonesia Feminine Hygiene Market Key Performance Indicators |
8.1 Percentage increase in the adoption of eco-friendly and organic feminine hygiene products. |
8.2 Growth in the number of feminine hygiene product subscription services. |
8.3 Increase in the number of educational campaigns and workshops on feminine hygiene awareness in schools and communities. |
9 Indonesia Feminine Hygiene Market - Opportunity Assessment |
9.1 Indonesia Feminine Hygiene Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Indonesia Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Indonesia Feminine Hygiene Market - Competitive Landscape |
10.1 Indonesia Feminine Hygiene Market Revenue Share, By Companies, 2019 |
10.2 Indonesia Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |