Indonesia Matches Market (2025-2031) Outlook | Growth, Share, Value, Industry, Trends, Companies, Analysis, Revenue, Forecast & Size

Indonesia Matches MarketSynopsis

Indonesia is one of the largest markets for matches in Southeast Asia, with an estimated market size of around US$ 600 million. The match industry has experienced steady growth over the past decade, driven by rising demand from both urban and rural areas. Indonesia match sector is heavily reliant on imports as domestic production remains relatively underdeveloped and fragmented. Matchboxes are widely distributed across all regions in the country through retail channels such as convenience stores, supermarkets, hypermarkets and traditional ?warungs? (small shops). In addition to these retail outlets, matches are also sold through informal distribution networks such as street vendors or directly from wholesalers to households.

Market Trends

The Indonesia match market has been witnessing a shift towards value-added products such as scented/perfumed matches and long-burning varieties which offer increased convenience for consumers. This trend is being supported by several manufacturers who have invested in product innovation to meet consumer demands. Additionally, there has been increasing focus on marketing campaigns targeted at key demographic segments including children and teens which could further boost consumption levels going forward. Moreover, initiatives taken up by leading players to expand their distribution networks into smaller towns/villages would also help increase penetration levels across rural parts of Indonesia thereby driving overall industry growth.

Market Drivers

A major factor driving demand for matches in Indonesia is the widespread prevalence of smoking among adult men throughout the country (68% according to survey data). Many smokers prefer using wooden stick matches due to their availability & affordability compared to other lighter products; this helps support sales within this segment which continues growing steadily year after year despite health concerns raised by various stakeholders about tobacco use & its consequences on public health. Furthermore, strong economic growth leading higher disposable incomes amongst middle class population has resulted in increased purchasing power & thus more spending on quality products like perfumed/aromatized matche s resulting further increase in volumes sold.

COVID-19 Impact on the Market

Due to stringent lockdowns imposed during 2025 pandemic situation ,the sales volumes witnessed sharp decline initially followed by gradual recovery post easing restrictions. Along with direct impact on operations due safety protocols adopted, loss off revenues was partially compensated with introduction new promotional activities aimed targeting specific customer groups. Also some manufactures resorted launching online platforms enabling customers purchase selection of branded items under single roof.

Challenges of the Market

Inadequate Infrastructure: Indonesia currently has limited access to reliable infrastructure such as roads, ports and power supply which significantly affects the country ability to attract foreign direct investments. Key players in this challenge include the government, international development partners and private sector companies who are working together to improve the country?s infrastructure.

Industry Key Players

The leading players in the Indonesia matches market are P.T Wismilak Inti Makmur Tbk, PT International Match Industries Indonesia (IMI), and PT Djarum Coklat Industry Tbk. Other manufacturers include PT Karya Eka Pratama and Fajar Mas Murni Abadi Indah, as well as several smaller companies throughout Indonesia that produce only small orders or locally-branded products.

Key Highlights of the Report:

• Indonesia Matches Market Outlook
• Market Size of Indonesia Matches Market, 2024
• Forecast of Indonesia Matches Market, 2031
• Historical Data and Forecast of Indonesia Matches Revenues & Volume for the Period 2021-2031
• Indonesia Matches Market Trend Evolution
• Indonesia Matches Market Drivers and Challenges
• Indonesia Matches Price Trends
• Indonesia Matches Porter's Five Forces
• Indonesia Matches Industry Life Cycle
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Match Boxes for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Match Books for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Application for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Independent Retailers for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Specialist Retailers for the Period 2021-2031
• Historical Data and Forecast of Indonesia Matches Market Revenues & Volume By Online Retailers for the Period 2021-2031
• Indonesia Matches Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Application
• Indonesia Matches Top Companies Market Share
• Indonesia Matches Competitive Benchmarking By Technical and Operational Parameters
• Indonesia Matches Company Profiles
• Indonesia Matches Key Strategic Recommendations