Market Forecast By Material Types (Hard-Side, Soft-Side), By Product Types (Briefcases, Messenger Bag, Backpacks, Laptop Bag), By Distribution Channel (Supermarkets, Specialty Stores, Factory Outlets, Online store, Others), By Price Range (Premium Range, Medium Range, Low Range) And Competitive Landscape
| Product Code: ETC005022 | Publication Date: Sep 2020 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
| Year | 2020 | 2021 | 2022 | 2023 | 2024 |
| Weighted Avg Price | 13.21020088 | 13.84198004 | 11.88828456 | 29.75882777 | 29.26302994 |
Japan’s travel bag import prices remained steady around USD 13/kg between 2020–2022, reflecting stable consumer demand and sourcing patterns. Prices then more than doubled in 2023, reaching USD 29.8/kg, as post-pandemic travel recovery and a shift toward higher-value branded imports boosted average unit values. In 2024, prices held firm at USD 29.3/kg, indicating a sustained premium segment demand in Japan’s travel goods market.

Japan's import of travel bags in 2024 saw significant contributions from top exporting countries including China, Italy, Metropolitan France, Vietnam, and Cambodia. The market displayed high concentration with a high Herfindahl-Hirschman Index (HHI) in 2024. The industry experienced steady growth with a Compound Annual Growth Rate (CAGR) of 6.98% from 2020 to 2024, and a notable growth rate of 8.33% from 2023 to 2024. This data indicates a thriving market for travel bags in Japan, driven by imports from key countries.

According to 6Wresearch internal database and industry insights,
| Report Name | Japan Travel Bags Market |
| Forecast period | 2025-2031 |
| CAGR | 7% |
| Growing Sector | Travel & Leisure Goods |
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth (%) | Growth Drivers |
| 2020 | -8 | Travel restrictions and lockdowns due to COVID-19 led to a major decline in travel luggage sales. |
| 2021 | 4.5 | Retrieval in domestic tourism; steady reopening of retail stores boosted soft-side and backpack categories. |
| 2022 | 6.1 | Upsurge in leisure and business travel; escalation in hybrid work culture indorsing demand for laptop and messenger bags. |
| 2023 | 7.3 | Reinforcement of international tourism; airport retail recovery and premium travel accessory demand growth. |
| 2024 | 6.9 | Constant expansion of e-commerce sales channels; robust export of Japanese-designed travel gear with durable, lightweight materials. |
The Japan Travel Bags Market report thoroughly covers the market by material types, product types, distribution channels, and price range. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers, helping stakeholders align their strategies with evolving market dynamics.
Japan Travel Bags Market is experiencing steady growth due to rebounding levels of international and domestic tourism, increasing disposable incomes, and the cultural preference for quality, durable travel goods. Japanese consumers prefer craftsmanship and functionality and there is a healthy market for soft-side and hard-side luggage.
In addition, the rise in online retailing and multiple start-ups in travel accessories is broadening product access. Demand for business travel recovery and active outdoor lifestyles will further enhance growth potential for the market, particularly among millennial consumers.
Below mentioned are some prominent drivers and their influence on the Japan Travel Bags Market dynamics:
| Drivers | Primary Segments Affected | Why it matters (evidence) |
| Tourism Revival and Rising Domestic Travel | All Product Types | Japan’s inbound and domestic tourism resurgence post-pandemic drives robust demand for travel accessories. |
| E-commerce Penetration | Online Stores, All Price Segments | Growth in online sales allow brands to target younger demographics and regional consumers efficiently. |
| Premiumization Trend | Hard-Side, Premium Range | Changing consumers’ preference for high-quality and durable luggage supports premium segment growth. |
| Rising Business Travel | Briefcases, Messenger Bags, Laptop Bags | Growing corporate mobility accelerates sales of business-oriented bags with smart compartments. |
| Innovative Materials and Lightweight Design | Hard-Side, Soft-Side | Use of polycarbonate and waterproof fabrics adds functional appeal to the product mix. |
Japan Travel Bags Market is forecast to witness stable rise with a projected CAGR of 7% during the forecast period from 2025 to 2031. This expansion is supported by the frequency of travel increasing, consumer demand for durable lightweight luggage growing, and a trend toward sustainable products. The increase in online sales, along with factory outlet discounted sales, is also providing long-term momentum for sales across the market. Leading brands in the Japan travel bags market are adding smart tracking features, along with more sustainable materials, to appeal to environmentally conscious travelers.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What this means (evidence) |
| Rising Material and Shipping Costs | Hard-Side, Premium Range | Increased raw material and transport costs may elevate product prices. |
| High Brand Competition | All Product Types | Strong presence of international and domestic brands limits market share expansion for new entrants. |
| Seasonal Demand Fluctuation | Supermarkets, Specialty Stores | Peak sales periods around holidays create uneven revenue flow throughout the year. |
| Counterfeit Products | Online Stores | Availability of fake branded bags in online channels looms genuine brand sales. |
| Declining Rural Retail Access | Factory Outlets | Abridged brick-and-mortar development in rural areas curbs market penetration. |
Despite growing demand, the Japan Travel Bag Market faces several challenges such as strong brand competition, expensive product prices, and an overall reliance on tourism cycles. In addition to consumer demand, barriers to entry for small brands exist due to longer consumer expectations of higher quality and innovative designs. Furthermore, counterfeit products in online environments have also contributed toward consumer confidence.
Emerging trends shaping the Japan Travel Bags Industry dynamics are:
Some of the potential investment prospects includes:
Below is the list of prominent companies leading the Japan Travel Bags Market Share:
| Company Name | Samsonite Japan Ltd. |
| Established Year | 1910 |
| Headquarters | Tokyo, Japan |
| Official Website | Click Here |
Samsonite leads the Japanese luggage market with durable and lightweight travel products across premium and mid-range segments.
| Company Name | ACE Co., Ltd. |
| Established Year | 1940 |
| Headquarters | Osaka, Japan |
| Official Website | Click Here |
A leading domestic brand known for quality craftsmanship and functional travel bags suitable for business and leisure travel.
| Company Name | Tumi Japan |
| Established Year | 1975 |
| Headquarters | Tokyo, Japan |
| Official Website | Click Here |
Tumi dominates the premium business luggage market with luxury travel accessories designed for professionals.
| Company Name | Rimowa Japan K.K. |
| Established Year | 1898 |
| Headquarters | Tokyo, Japan |
| Official Website | Click Here |
Specializes in high-end hard-side aluminum luggage, popular among affluent travelers seeking quality and durability.
| Company Name | Mujirushi Ryohin (MUJI) |
| Established Year | 1980 |
| Headquarters | Tokyo, Japan |
| Official Website | Click Here |
Offers minimalistic and eco-friendly soft-side bags for everyday and travel purposes, appealing to young urban consumers.
According to Japanese Government Data, Japan’s Ministry of Economy, Trade, and Industry (METI) is assisting with eco-labeling and sustainable product certifications to reduce carbon emissions associated with travel bag production. Additionally, trade policies under the Regional Comprehensive Economic Partnership (RCEP) have allowed for the easing import/export of travel goods to help enhance manufacturing and export opportunities for Japanese Brands.
The Japan Travel Bags Market Growth is expected to sustain in the upcoming years through rising global tourism inflows, innovation in sustainable materials, and increased retail modernization. Continuous product development in lightweight, smart, and modular luggage designs will strengthen Japan’s position as a key travel accessories hub in the Asia-Pacific region.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
Soft-side luggage leads due to its flexibility, affordability, and lightweight structure. Nylon and polyester-based soft-side bags are preferred for domestic travel.
According to Vasudha, Senior Research Analyst, 6Wresearch, Backpacks are projected to dominate Japan Travel Bags Market Share as they cater to multi-purpose use — travel, work, and leisure — especially among millennials and students.
E-commerce has become the largest distribution channel owing to high internet penetration, wide product range, and seasonal discounts.
Medium-range travel bags hold the highest share as they balance durability and affordability for mass consumers.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Japan Travel Bags Market Overview |
| 3.1 Japan Country Macro Economic Indicators |
| 3.2 Japan Travel Bags Market Revenues & Volume, 2021 & 2031F |
| 3.3 Japan Travel Bags Market - Industry Life Cycle |
| 3.4 Japan Travel Bags Market - Porter's Five Forces |
| 3.5 Japan Travel Bags Market Revenues & Volume Share, By Material Types, 2021 & 2031F |
| 3.6 Japan Travel Bags Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
| 3.7 Japan Travel Bags Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 3.8 Japan Travel Bags Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
| 4 Japan Travel Bags Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing disposable income of consumers in Japan leading to higher spending on travel and related accessories. |
| 4.2.2 Growing trend of travel and tourism in Japan, boosting the demand for travel bags. |
| 4.2.3 Rising popularity of outdoor activities and adventure tourism driving the need for durable and functional travel bags. |
| 4.3 Market Restraints |
| 4.3.1 Economic uncertainty and fluctuations in exchange rates affecting consumer spending on non-essential items like travel bags. |
| 4.3.2 Competition from other luggage options such as backpacks, duffel bags, and wheeled suitcases impacting the demand for travel bags. |
| 4.3.3 Changing fashion trends and preferences among consumers leading to shifts in the demand for specific types of travel bags. |
| 5 Japan Travel Bags Market Trends |
| 6 Japan Travel Bags Market, By Types |
| 6.1 Japan Travel Bags Market, By Material Types |
| 6.1.1 Overview and Analysis |
| 6.1.2 Japan Travel Bags Market Revenues & Volume, By Material Types, 2021-2031F |
| 6.1.3 Japan Travel Bags Market Revenues & Volume, By Hard-Side, 2021-2031F |
| 6.1.4 Japan Travel Bags Market Revenues & Volume, By Soft-Side, 2021-2031F |
| 6.2 Japan Travel Bags Market, By Product Types |
| 6.2.1 Overview and Analysis |
| 6.2.2 Japan Travel Bags Market Revenues & Volume, By Briefcases, 2021-2031F |
| 6.2.3 Japan Travel Bags Market Revenues & Volume, By Messenger Bag, 2021-2031F |
| 6.2.4 Japan Travel Bags Market Revenues & Volume, By Backpacks, 2021-2031F |
| 6.2.5 Japan Travel Bags Market Revenues & Volume, By Laptop Bag, 2021-2031F |
| 6.3 Japan Travel Bags Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 Japan Travel Bags Market Revenues & Volume, By Supermarkets, 2021-2031F |
| 6.3.3 Japan Travel Bags Market Revenues & Volume, By Specialty Stores, 2021-2031F |
| 6.3.4 Japan Travel Bags Market Revenues & Volume, By Factory Outlets, 2021-2031F |
| 6.3.5 Japan Travel Bags Market Revenues & Volume, By Online store, 2021-2031F |
| 6.3.6 Japan Travel Bags Market Revenues & Volume, By Others, 2021-2031F |
| 6.4 Japan Travel Bags Market, By Price Range |
| 6.4.1 Overview and Analysis |
| 6.4.2 Japan Travel Bags Market Revenues & Volume, By Premium Range, 2021-2031F |
| 6.4.3 Japan Travel Bags Market Revenues & Volume, By Medium Range, 2021-2031F |
| 6.4.4 Japan Travel Bags Market Revenues & Volume, By Low Range, 2021-2031F |
| 7 Japan Travel Bags Market Import-Export Trade Statistics |
| 7.1 Japan Travel Bags Market Export to Major Countries |
| 7.2 Japan Travel Bags Market Imports from Major Countries |
| 8 Japan Travel Bags Market Key Performance Indicators |
| 8.1 Average selling price (ASP) of travel bags in Japan. |
| 8.2 Number of international tourist arrivals in Japan. |
| 8.3 Consumer sentiment index related to travel and leisure spending. |
| 8.4 Percentage of online sales in the travel bags market. |
| 8.5 Customer satisfaction scores for travel bag brands in Japan. |
| 9 Japan Travel Bags Market - Opportunity Assessment |
| 9.1 Japan Travel Bags Market Opportunity Assessment, By Material Types, 2021 & 2031F |
| 9.2 Japan Travel Bags Market Opportunity Assessment, By Product Types, 2021 & 2031F |
| 9.3 Japan Travel Bags Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 9.4 Japan Travel Bags Market Opportunity Assessment, By Price Range, 2021 & 2031F |
| 10 Japan Travel Bags Market - Competitive Landscape |
| 10.1 Japan Travel Bags Market Revenue Share, By Companies, 2024 |
| 10.2 Japan Travel Bags Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |