Product Code: ETC214078 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Jordan Swimwear And Beachwear Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 2.17% in 2025, growth builds up to 3.05% by 2029.
The Jordan swimwear and beachwear market is experiencing steady growth, driven by an increasing demand for fashionable and functional swimwear among both locals and tourists. The market offers a wide range of products, including swimsuits, cover-ups, and beach accessories, catering to different preferences and body types. International brands and local designers are actively participating in the market, offering diverse styles and designs to suit various tastes. With a growing emphasis on beach tourism in Jordan, the market is expected to expand further, with opportunities for innovative and sustainable swimwear solutions. Factors such as social media influence, changing fashion trends, and a focus on body positivity are shaping consumer preferences in the Jordan swimwear and beachwear market, making it a dynamic and competitive industry.
The Jordan Swimwear and Beachwear Market is experiencing a surge in demand for sustainable and eco-friendly swimwear options, with consumers increasingly looking for brands that prioritize ethical production practices and use recycled materials. Additionally, there is a growing preference for versatile pieces that can easily transition from the beach to casual wear, reflecting a trend towards practicality and multi-functionality in swimwear designs. Bold and colorful prints remain popular, especially among younger consumers, while minimalist and timeless styles are also gaining traction among those seeking a more classic look. Influencer collaborations and social media marketing continue to play a significant role in shaping consumer preferences and driving sales in the Jordanian swimwear market.
The Jordan Swimwear and Beachwear Market faces several challenges, including seasonality of demand due to the country`s climate, economic instability impacting consumer spending habits, and intense competition from both domestic and international brands. Additionally, cultural norms and modesty preferences among consumers in Jordan may influence the types of swimwear and beachwear designs that are popular, creating a need for brands to adapt their offerings accordingly. Furthermore, logistical issues such as high import taxes on materials and products may affect pricing and distribution channels. To succeed in this market, companies need to navigate these challenges by offering diverse product ranges, engaging in effective marketing strategies, and ensuring high quality and customer service standards to differentiate themselves in a competitive landscape.
The Jordan Swimwear and Beachwear Market presents promising investment opportunities due to the country`s growing tourism industry and increasing popularity of beach destinations along the Red Sea. Investing in local swimwear brands or opening franchise stores of established international brands could be lucrative. Additionally, there is a trend towards more sustainable and ethically produced swimwear, offering opportunities for eco-friendly brands to enter the market. With the rise of social media influencers showcasing beachwear trends, investing in online retail platforms or collaborating with influencers for marketing purposes could also be a strategic move. Overall, the Jordan Swimwear and Beachwear Market offers a diverse range of investment opportunities catering to both local and international consumer preferences.
The Jordanian government has implemented various policies related to the swimwear and beachwear market to ensure compliance with Islamic values and cultural norms. These policies include regulations on modesty in swimwear design and advertising, with requirements for full coverage of the body. Additionally, the government encourages the promotion of local craftsmanship and designs in the swimwear industry to support the economy and local businesses. Import regulations are also in place to control the quality and appropriateness of swimwear products entering the market. Overall, the government aims to balance cultural sensitivities with economic growth in the swimwear and beachwear market in Jordan.
The Jordan Swimwear and Beachwear Market is projected to experience steady growth in the coming years, driven by factors such as increasing consumer spending on leisure activities, rising demand for fashionable and functional swimwear, and a growing tourism industry in the region. With a focus on innovation, sustainability, and inclusive sizing, key players in the market are likely to introduce new designs and technologies to cater to evolving consumer preferences. The market is expected to witness a shift towards online sales channels, offering convenience and a wider product selection to customers. Overall, the Jordan Swimwear and Beachwear Market presents opportunities for brands to expand their presence and capitalize on the growing demand for stylish and high-quality swimwear products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Swimwear and Beachwear Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Swimwear and Beachwear Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Swimwear and Beachwear Market - Industry Life Cycle |
3.4 Jordan Swimwear and Beachwear Market - Porter's Five Forces |
3.5 Jordan Swimwear and Beachwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Jordan Swimwear and Beachwear Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Jordan Swimwear and Beachwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of beach tourism in Jordan |
4.2.2 Increasing disposable income and changing consumer lifestyles |
4.2.3 Rising awareness about sun protection and fashion trends |
4.3 Market Restraints |
4.3.1 Seasonal nature of the swimwear market |
4.3.2 Limited availability of premium quality materials in Jordan |
4.3.3 Competition from international swimwear brands |
5 Jordan Swimwear and Beachwear Market Trends |
6 Jordan Swimwear and Beachwear Market, By Types |
6.1 Jordan Swimwear and Beachwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Swimwear and Beachwear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Jordan Swimwear and Beachwear Market Revenues & Volume, By One-Piece Type, 2021-2031F |
6.1.4 Jordan Swimwear and Beachwear Market Revenues & Volume, By Split Type, 2021-2031F |
6.2 Jordan Swimwear and Beachwear Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Jordan Swimwear and Beachwear Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Jordan Swimwear and Beachwear Market Revenues & Volume, By Women, 2021-2031F |
7 Jordan Swimwear and Beachwear Market Import-Export Trade Statistics |
7.1 Jordan Swimwear and Beachwear Market Export to Major Countries |
7.2 Jordan Swimwear and Beachwear Market Imports from Major Countries |
8 Jordan Swimwear and Beachwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of swimwear and beachwear products |
8.2 Online engagement metrics (website traffic, social media followers) |
8.3 Customer satisfaction and repeat purchase rates |
9 Jordan Swimwear and Beachwear Market - Opportunity Assessment |
9.1 Jordan Swimwear and Beachwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Jordan Swimwear and Beachwear Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Jordan Swimwear and Beachwear Market - Competitive Landscape |
10.1 Jordan Swimwear and Beachwear Market Revenue Share, By Companies, 2021 |
10.2 Jordan Swimwear and Beachwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |