Malaysia Men Shorts Market (2025-2031) | Growth, Analysis, Size, Share, Revenue, Industry, Value, Trends, Forecast, Companies & Outlook

Malaysia Men Shorts Market Highlights

Report Name	Malaysia Men Shorts Market
Forecast Period	2025-2031
Market Size	USD 600 Million-800 Million
CAGR	7.4%
Growing Sector	Apparel

Topics Covered in the Malaysia Men Shorts Market Report

The Malaysia Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Malaysia Men Shorts Market Size & Analysis

In 2025, the Malaysia Men Shorts market is valued at approximately $ 600 million, with a projected compound annual growth rate (CAGR) of 7.4% over the next five years. Additionally, by 2031, the market is expected to reach around $ 800 million. The apparel sector holds significant position in the overall market.

Malaysia Men Shorts Market Synopsis

The men's shorts market in Malaysia is witnessing steady growth, driven by the increasing demand for comfortable, stylish, and versatile clothing, particularly in response to the tropical climate. The rising popularity of athleisure and casual wear is pushing the demand for men's shorts, as consumers seek garments that can be worn for both leisure and sports activities. Additionally, the growing urban population, along with higher disposable incomes and a shift in lifestyle towards more casual attire, is contributing to market expansion. E-commerce platforms are also playing a significant role, providing greater accessibility to a wide variety of local and international brands. As consumer preferences evolve towards more functional and trendy designs, the Malaysian men’s shorts market is expected to continue growing, supported by both domestic innovations and global fashion trends.

According to 6Wresearch, Malaysia Men Shorts market size is projected to grow at a CAGR of 7.4% during 2025-2031. The growth of the Malaysia men's shorts market is driven by several key factors, including a growing demand for casual and athleisure wear, as more consumers shift towards comfort-focused, versatile clothing that can be worn for both leisure and sports activities. The tropical climate in Malaysia also plays a significant role, as shorts are a popular choice for everyday wear due to their breathability and comfort. The rising disposable income of consumers, particularly in urban areas, and the increasing influence of global fashion trends are further fueling demand. Additionally, the growth of e-commerce platforms has made a wide variety of brands more accessible to consumers across the country. However, the market faces challenges such as intense competition from both local and international brands, which can lead to price sensitivity. Additionally, the fluctuating costs of raw materials and the need for continuous innovation in design and sustainability practices present challenges for manufacturers. Changing consumer preferences and economic uncertainties can also impact the market's growth, requiring brands to adapt quickly to stay competitive.

Malaysia Men Shorts Market Trends

• Rise of Athleisure - Increasing demand for multifunctional shorts that blend casual wear with sports and fitness, reflecting the growing popularity of athleisure.
• Sustainability Focus - Growing preference for eco-friendly materials and sustainable production methods as consumers become more environmentally conscious.
• E-commerce Growth - Expansion of online retail channels, allowing consumers easier access to a wider range of local and international brands.
• Casual and Comfort-Oriented Clothing - A shift towards more relaxed and comfortable clothing options due to changing lifestyle preferences, particularly in urban areas.
• Smart Fabrics - The incorporation of moisture-wicking, antibacterial, and UV-protective technologies in shorts to cater to health-conscious and outdoor enthusiasts.

Investment Opportunities in the Malaysia Men Shorts Market

• Sustainable Production - Investing in eco-friendly manufacturing processes and materials, tapping into the growing demand for sustainable fashion.
• Athleisure Segment Expansion - Developing innovative, versatile shorts that cater to both casual wear and sports, capitalizing on the rising athleisure trend.
• E-commerce Platforms - Investing in or expanding e-commerce capabilities to reach a broader consumer base, particularly in rural and less accessible areas.
• Premium and Luxury Brands - Focusing on high-quality, designer shorts to cater to the increasing demand from middle- and upper-income consumers.
• Customization Services - Introducing personalized shorts options to cater to consumers looking for unique, tailored products.

Key Players in the Malaysia Men Shorts Market

Key companies in the Malaysia men’s shorts market include both global and local brands catering to various consumer segments. International giants like Nike, Adidas, Puma, and Under Armour dominate the athleisure and sportswear categories, offering high-performance and stylish shorts designed for both fitness and casual wear. Popular fashion retailers such as Uniqlo, H&M, and Cotton On also have a strong presence, providing affordable and trendy shorts for a wide consumer base. Local brands like Padini, Bonia, and Vincci are increasingly gaining traction, offering stylish yet affordable options tailored to Malaysian tastes. E-commerce platforms such as Lazada, Shopee, and Zalora are also key players, enabling consumers to access a broad range of both local and international men’s shorts brands with ease. Additionally, some of these players hold majority of the Malaysia Men Shorts market share. Moreover, these companies are leveraging digital marketing, influencer collaborations, and innovative designs to maintain their competitive edge in the rapidly growing market.

Government Regulations in the Malaysia Men Shorts Market

In Malaysia, government regulations impacting the men’s shorts market focus on product safety, quality standards, and fair trade practices. The Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) enforces the Consumer Protection Act, ensuring that products meet quality expectations and are not misleading to consumers. The Department of Standards Malaysia (DSM) sets guidelines for textiles and apparel, ensuring compliance with the Malaysian Standards (MS) for textile safety and labeling. Additionally, regulations regarding environmental sustainability encourage the adoption of eco-friendly materials and production methods in apparel manufacturing. Further, these initiatives have further boosted the Malaysia Men Shorts market revenues. Furthermore, the Goods and Services Tax (GST) affects pricing and taxation for the apparel sector, while the Malaysian Customs Department regulates the import of clothing to ensure it meets local standards. Labor laws also govern the working conditions in garment manufacturing, ensuring ethical practices are followed, both locally and in overseas supply chains. These regulations aim to ensure consumer protection, fair competition, and sustainability within the market.

Future Insights of the Malaysia Men Shorts Market

The future of the Malaysia men’s shorts market looks promising, driven by ongoing trends in casual wear, athleisure, and sustainability. As consumers continue to prioritize comfort and versatility, the demand for multifunctional shorts designed for both sports and leisure is expected to rise. The growing focus on eco-friendly materials and sustainable production practices will shape the future of the market, with brands investing in green innovations to meet consumer expectations. E-commerce will play a crucial role in expanding reach, particularly in Tier 2 and Tier 3 cities, where consumer purchasing power is increasing. Additionally, advancements in fabric technology, such as moisture-wicking, antimicrobial, and UV-protective features, will further drive product differentiation. As disposable incomes rise and consumer preferences evolve, the Malaysian men’s shorts market is set for continued growth, with an increasing emphasis on premium products, customization, and personalized shopping experiences.

Regular Brief Category to Dominate the Market - By Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category in Malaysia is experiencing steady growth, driven by an increasing demand for comfortable, everyday wear and a shift toward more casual, versatile clothing. As consumers prioritize comfort and quality in their daily essentials, regular briefs are becoming a staple in wardrobes, with innovations in fabric technology, such as moisture-wicking, breathable, and anti-bacterial properties, gaining popularity. The rising awareness of personal hygiene and the growing focus on sustainable materials are also influencing the market, as eco-friendly briefs become a preferred choice for environmentally conscious consumers. Additionally, the expansion of e-commerce platforms has made it easier for consumers to access a wide variety of brands and options, further fueling the growth of the regular brief category in Malaysia.

Specialty Stores Category to Dominate the Market – By Distribution Channel

The specialty stores distribution channel in Malaysia is experiencing notable growth as consumers seek personalized shopping experiences and curated selections of high-quality, niche products. These stores, which focus on specific categories such as premium apparel, activewear, and footwear, are attracting shoppers looking for exclusive and trendy items that may not be available in larger retail outlets. As the demand for unique, branded, and higher-end products increases, specialty stores are capitalizing on the trend by offering a focused assortment that meets the preferences of discerning customers. Additionally, the rise of experiential retail, where customers can interact with products and enjoy enhanced in-store experiences, is driving traffic to these stores. This growth is further supported by the expanding middle class and the increasing influence of social media and fashion trends.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year - 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Malaysia Men Shorts Market Overview
• Malaysia Men Shorts Market Outlook
• Market Size of Malaysia Men Shorts Market, 2024
• Forecast of Malaysia Men Shorts Market, 2031
• Historical Data and Forecast of Malaysia Men Shorts Revenues & Volume for the Period 2021-2031
• Malaysia Men Shorts Market Trend Evolution
• Malaysia Men Shorts Market Drivers and Challenges
• Malaysia Men Shorts Price Trends
• Malaysia Men Shorts Porter's Five Forces
• Malaysia Men Shorts Industry Life Cycle
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Product Type for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Regular Brief for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Trunks for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Boxer Brief for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Boxer Shorts for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Others for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Online for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Supermarkets for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Malaysia Men Shorts Market Revenues & Volume, By Specialty Stores for the Period 2021-2031
• Malaysia Men Shorts - Import Export Trade Statistics
• Malaysia Men Shorts - Market Opportunity Assessment, By Type
• Malaysia Men Shorts - Market Opportunity Assessment, By Application
• Malaysia Men Shorts Market - Top Companies Market Share
• Malaysia Men Shorts Market - Competitive Benchmarking, By Technical and Operational Parameters
• Malaysia Men Shorts Market - Company Profiles
• Malaysia Men Shorts Market - Key Strategic Recommendations

Markets Covered

The Malaysia Men Shorts market report provides a detailed analysis of the following market segments

By Product Type

• Regular Brief
• Trunks
• Boxer Brief
• Boxer Shorts
• Others

By Distribution Channel

• Online
• Supermarkets
• Hypermarkets
• Specialty Stores