Product Code: ETC278486 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The mobile wallet market in Malaysia is poised for robust growth. The country has witnessed a rapid digital transformation in recent years, and mobile wallets have become a popular choice for consumers. Factors such as smartphone penetration, government initiatives to promote cashless transactions, and the convenience offered by mobile wallets are driving their adoption. Key players in the financial and technology sectors are investing heavily in developing and promoting mobile wallet services. With the increasing acceptance of mobile payments by merchants and consumers, Malaysia mobile wallet market is expected to continue its upward trajectory.
The Malaysia mobile wallet market is poised for continued expansion due to several drivers. Firstly, the increasing smartphone penetration and internet connectivity in the country create a favorable environment for mobile wallet adoption. As consumers become more tech-savvy, they are likely to embrace the convenience of mobile payments. Secondly, government initiatives to promote cashless transactions and digital payments are expected to accelerate mobile wallet usage. Additionally, the collaboration between financial institutions, technology companies, and e-commerce platforms in providing secure and seamless mobile wallet solutions will further drive market growth.
The Malaysia mobile wallet market faces challenges such as security concerns and data privacy issues, which can deter user adoption. Interoperability among different mobile wallet providers and financial institutions can be complex, hindering the seamless user experience. Regulatory compliance, including anti-money laundering (AML) and know-your-customer (KYC) requirements, adds operational and compliance costs. Moreover, educating consumers about the benefits of mobile wallets and overcoming the inertia associated with traditional payment methods are key challenges for market growth.
The COVID-19 pandemic accelerated the adoption of mobile wallets in Malaysia as consumers sought contactless payment options to minimize physical interactions. This trend is expected to persist in the post-pandemic era, with mobile wallet usage becoming increasingly widespread across various sectors, including retail, transportation, and e-commerce. The market is likely to see continued innovation, such as integrating additional services and enhancing security features to meet evolving consumer preferences and needs.
The Malaysia mobile wallet market is witnessing rapid growth as digital payment methods gain popularity. Major players in this space include MobilePay Malaysia, eWallet Express, and QuickPay Solutions, offering secure and convenient payment options to consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Mobile Wallet Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Mobile Wallet Market - Industry Life Cycle |
3.4 Malaysia Mobile Wallet Market - Porter's Five Forces |
3.5 Malaysia Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Malaysia Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Malaysia Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Malaysia Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Malaysia Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Malaysia |
4.2.2 Growing internet and mobile data usage |
4.2.3 Government initiatives to promote cashless transactions |
4.2.4 Rising adoption of e-commerce and online shopping in Malaysia |
4.3 Market Restraints |
4.3.1 Security concerns related to mobile payment systems |
4.3.2 Limited merchant acceptance of mobile wallets |
4.3.3 Lack of awareness and trust among consumers regarding mobile wallet usage |
5 Malaysia Mobile Wallet Market Trends |
6 Malaysia Mobile Wallet Market, By Types |
6.1 Malaysia Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Malaysia Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Malaysia Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Malaysia Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Malaysia Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Malaysia Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Malaysia Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Malaysia Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Malaysia Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Malaysia Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Malaysia Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Malaysia Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Malaysia Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Malaysia Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Malaysia Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Malaysia Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Malaysia Mobile Wallet Market Import-Export Trade Statistics |
7.1 Malaysia Mobile Wallet Market Export to Major Countries |
7.2 Malaysia Mobile Wallet Market Imports from Major Countries |
8 Malaysia Mobile Wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Frequency of mobile wallet usage |
8.3 Number of active mobile wallet users |
8.4 Growth in the number of partner merchants accepting mobile payments |
8.5 Percentage of total transactions in Malaysia conducted through mobile wallets |
9 Malaysia Mobile Wallet Market - Opportunity Assessment |
9.1 Malaysia Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Malaysia Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Malaysia Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Malaysia Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Malaysia Mobile Wallet Market - Competitive Landscape |
10.1 Malaysia Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |