Market Forecast by Distribution Channel (Online, Supermarket, Hypermarket and Specialty Stores), by Product Type (Regular Briefs, Trunks, Boxer Briefs/Shorts and others) By Countries (United States and Canada) and Competitive Landscape
Product Code: ETC054541 | Publication Date: Apr 2021 | Updated Date: Dec 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | North America Men Shorts Market |
Forecast period | 2024-2030 |
Forecast size | USD 6.6 billion by 2030 |
CAGR | 6% |
Growing Sector | Fashion and Apparel |
North America Men Shorts Market report thoroughly covers the market by distribution channel, by product type, and by countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America Men Shorts Market is projected to witness significant growth from 2024 to 2030, driven by increasing consumer interest in casual and comfortable clothing. In 2024, the market size is expected to be approximately USD 4.8 billion, with a compound annual growth rate (CAGR) of 5.2% anticipated through 2030. By the end of 2030, the market is predicted to reach around USD 6.6 billion. This growth can be attributed to factors such as the rise in athleisure trends, the popularity of outdoor leisure activities, and advancements in fabric technology that enhance comfort and durability in men's shorts.
North America Men Shorts Market has experienced significant growth over recent years, driven by changing fashion trends and increased demand for casual and comfortable attire. As workplaces become more casual and the popularity of athleisure continues to rise, men's shorts have evolved in both style and function. The market is characterized by a diverse range of products, including sports shorts, cargo shorts, and denim shorts, catering to various consumer preferences. With an increasing focus on sustainability, there is a trend towards using eco-friendly materials and production methods within the industry. Market players are also leveraging online platforms to reach a broader audience and respond to the shifting purchasing habits of consumers.
According to 6Wresearch, the North America Men Shorts Market is expected to grow at a CAGR of 5.2% during the forecast period 2024-2030. This projected growth is underpinned by several macroeconomic and consumer-driven factors. A notable driver is the rapid increase in demand for sustainable and environmentally friendly clothing options, as consumers become more eco-conscious. Additionally, the shift towards e-commerce platforms has expanded the accessibility of a variety of men's shorts, allowing consumers to explore and purchase styles catered to their preferences and needs. These dynamics illustrate a robust expansion trajectory for the market over the coming years.
However, the North America Men Shorts Market faces several challenges that may hinder its growth trajectory. One significant challenge is the increasing scrutiny on supply chain practices and production standards. As consumers demand more transparency and ethical accountability from brands, companies must navigate complex supply chains to ensure fair labour practices and sustainable sourcing of materials. Additionally, the market's competitive landscape presents a challenge, as established players and new entrants vie for consumer attention, necessitating continuous innovation and differentiation. Economic fluctuations and shifts in consumer spending habits can also impact demand, requiring brands to remain adaptive and responsive to changing market conditions. Addressing these challenges will be crucial for companies aiming to sustain growth and capitalize on emerging opportunities in the men's shorts market.
Recent trends in the North America Men Shorts Industry highlight a shift towards inclusivity and diversified product offerings. Brands are increasingly focusing on creating shorts that cater to a wide range of body types, preferences, and activities. The emphasis on athleisure continues to drive demand for functional and stylish designs, blending performance and fashion seamlessly. Sustainability is another key trend, with eco-friendly materials and ethical production methods gaining traction among environmentally conscious consumers. The market is also witnessing an uptick in the adoption of smart textiles, incorporating technologies like moisture-wicking and UV protection into everyday wear. These trends are shaping a dynamic market landscape, as brands strive to meet evolving consumer expectations while staying ahead in a competitive industry.
Investment opportunities in the North America Men Shorts Market are promising, driven by robust growth prospects and evolving consumer preferences. Key areas for investment include sustainable and eco-friendly production processes, addressing the growing consumer inclination towards environmentally conscious products. Moreover, advances in fabric technology, such as smart textiles that offer moisture-wicking and UV protection features, present opportunities to innovate and meet the needs of a tech-savvy consumer base. Brands that focus on inclusivity in sizing and diversity in styles are also well-positioned to capture a wider audience.
Additionally, the expansion of e-commerce platforms is enhancing market accessibility, allowing for investments in digital sales channels and direct-to-consumer strategies. Overall, the combination of favourable macroeconomic trends and consumer-driven dynamics positions the North America men's shorts market as an attractive sector for strategic investments.
Leading players in the North America Men Shorts Market include a diverse range of brands and companies that have established themselves through innovative designs, robust marketing strategies, and a keen understanding of consumer needs. Prominent brands such as Nike, Adidas, Under Armour, and Lululemon Athletica have been at the forefront, capitalizing on the athleisure trend by offering high-performance and stylish shorts that cater to active lifestyles. Additionally, brands like Patagonia and Columbia Sportswear have emphasized sustainability, creating eco-friendly products that appeal to environmentally conscious consumers. These industry leaders continue to expand their portfolios and enhance their technological offerings, ensuring they remain competitive and relevant in a rapidly evolving market.
Moreover, the presence of online retail giants such as Amazon has further reshaped the landscape, providing a platform for niche and emerging brands to reach broader audiences and contribute to the market's dynamic nature.
Government regulations play a pivotal role in shaping the North America Men Shorts Market Growth, influencing both production processes and market dynamics. Regulatory frameworks focusing on sustainable practices, such as reduced environmental impact and fair labour standards, are becoming increasingly stringent. These regulations require brands and manufacturers to comply with eco-friendly materials and ethical sourcing, pushing for greater transparency in supply chains.
Additionally, import tariffs and trade agreements can affect pricing strategies and market accessibility, impacting the competitive landscape. Compliance with labeling regulations, including accurate representation of fabric contents and care instructions, is crucial for maintaining consumer trust and avoiding legal repercussions. Altogether, these governmental mandates necessitate that companies remain adaptable, fostering innovation in product development and operational strategies to meet compliance requirements while sustaining growth in a competitive market environment.
North America Men Shorts Industry is poised to experience continued transformation driven by several key factors. As consumer demand for sustainable and ethically produced apparel intensifies, brands are likely to integrate more eco-conscious practices into their manufacturing processes, featuring environmentally friendly materials and transparent supply chains.
Additionally, technological advancements, particularly in smart textiles, will likely enable the development of innovative products with enhanced functionality, such as temperature regulation and advanced moisture management. The continued rise of e-commerce and digital marketing strategies will further expand market reach, allowing brands to connect with a wider and more diverse consumer base.
Moreover, the growing emphasis on inclusivity and diversity in fashion is expected to drive brands to offer a broader range of styles and sizes, ensuring wider consumer appeal. These evolving trends and strategic adaptations are expected to sustain robust growth in the North America men's shorts market, shaping a future that aligns with consumer aspirations and emerging global patterns.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Kapil, Senior Research Analyst, 6Wresearch, the online retail channel is dominating the North America men shorts market. This dominance is fueled by the rapid growth of e-commerce platforms such as Amazon, which provide consumers with vast options and the convenience of shopping from home. The online segment's success is also supported by effective digital marketing strategies and consumers' increased preference for online shopping, particularly among the younger demographic.
Boxer briefs/shorts are leading the market in terms of revenue, due to their combination of comfort, support, and style, making them popular across various age groups. The versatility and contemporary design of boxer briefs/shorts suit both casual and active wear, appealing to consumers’ growing preference for multifunctional apparel.
The United States holds a significant lead over Canada in the men shorts market of North America. This can be attributed to its larger consumer base, greater disposable income, and the presence of major brands that effectively cater to dynamic consumer demands.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Key Highlights of the Report |
2.2. Report Description |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. North America Men Shorts Market Overview |
3.1. North America Country Macro Economic Indicators |
3.2. North America Men Shorts Market Revenues, 2020 & 2030F |
3.3. North America Men Shorts Market - Industry Life Cycle |
3.4. North America Men Shorts Market - Porter's Five Forces |
3.5. North America Men Shorts Market Revenue Share, By Product Type, 2020 & 2030F |
3.6. North America Men Shorts Market Revenue Share, By Distribution Channel, 2020 & 2030F |
4. North America Men Shorts Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. North America Men Shorts Market Trends |
6. North America Men Shorts Market, By Product Type |
6.1. North America Men Shorts Market, By Product Type |
6.1.1. Overview and Analysis |
6.1.2. North America Men Shorts Market Revenues, By Boxer Brief/Shorts, 2020 - 2030F |
6.1.3. North America Men Shorts Market Revenues, By Trunks, 2020 - 2030F |
6.1.5. North America Men Shorts Market Revenues, By Regular Brief, 2020 - 2030F |
6.1.5. North America Men Shorts Market Revenues, By Others, 2020 - 2030F |
6.2. North America Men Shorts Market, By Distribution Channel |
6.2.1. Overview and Analysis |
6.2.2. North America Men Shorts Market Revenues, By Online, 2020 - 2030F |
6.2.3. North America Men Shorts Market Revenues, By Supermarket, 2020 - 2030F |
6.2.4. North America Men Shorts Market Revenues, By Hypermarket, 2020 - 2030F |
6.2.5. North America Men Shorts Market Revenues, By Specialty Stores, 2020 - 2030F |
7. United States Men Shorts Market |
7.1. United States Men Shorts Market, By Product Type |
7.1. United States Men Shorts Market, By Distribution Channel |
7.1. United States Men Shorts Market, By Regions |
8. Canada Men Shorts Market |
8.1. Canada Men Shorts Market, By Product Type |
8.1. Canada Men Shorts Market, By Distribution Channel |
8.1. Canada Men Shorts Market, By Regions |
9. North America Men Shorts Market Key Performance Indicators |
10. North America Men Shorts Market - Opportunity Assessment |
10.1. North America Men Shorts Market Opportunity Assessment, By Product Type, 2020 & 2030F |
10.2. North America Men Shorts Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
11. North America Men Shorts Market - Competitive Landscape |
11.1. North America Men Shorts Market Revenue Share, By Companies, 2023 |
11.2. North America Men Shorts Market Competitive Benchmarking, By Operating and Technical Parameters |
12. Company Profiles |
13. Recommendations |
14. Disclaimer |