Market Forecast By Product Type (Regular Brief, Trunks, Boxer Brief, Boxer Shorts, Others), By Distribution Channel (Online, Supermarkets, Hypermarkets, Specialty Stores) And Competitive Landscape
Product Code: ETC029583 | Publication Date: Oct 2020 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Oman Men Shorts Market |
Forecast Period | 2025-2031 |
Market Size | USD 810 Million- 1100 Million |
CAGR | 6.3% |
Growing Sector | Apparel |
The Oman Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
In 2025, the Oman Men Shorts market is valued at approximately $ 810 million, with a projected compound annual growth rate (CAGR) of 6.3% over the next five years. Additionally, by 2031, the market is expected to reach around $ 1100 million. The apparel sector holds significant position in the overall market.
The men’s shorts market in Oman is steadily growing, driven by the country's warm climate and a shift toward casual and comfortable clothing. As temperatures often soar, demand for breathable and versatile apparel, such as shorts, is rising, particularly among the young and active population. The growing trend of athleisure and casual wear, along with an increasing focus on fitness and outdoor activities, is fueling the popularity of men’s shorts. International brands, along with local retailers, are tapping into this demand, offering a wide range of options that cater to different preferences in terms of style, function, and price. E-commerce platforms are also contributing to the market's expansion by providing easy access to diverse brands and designs. With economic stability and rising disposable incomes, the market is poised for continued growth, driven by innovations in fabric technology, sustainable practices, and the increasing demand for stylish yet functional apparel.
According to 6Wresearch, Oman Men Shorts market size is projected to grow at a CAGR of 6.3% during 2025-2031. The growth of the men’s shorts market in Oman is driven by several key factors, including the country’s warm climate, which creates a strong demand for breathable and lightweight clothing options year-round. The rising popularity of athleisure and casual wear, along with increased participation in fitness and outdoor activities, has further fueled the demand for men’s shorts, especially those designed for both comfort and functionality. The growing disposable income, particularly among younger consumers, has also boosted spending on premium and branded apparel. E-commerce platforms are enhancing accessibility to a wide variety of men’s shorts, making it easier for consumers to access diverse brands and styles. However, the market faces several challenges, such as the dominance of international brands, which puts pressure on local manufacturers to compete on price and quality. Economic fluctuations and high reliance on imports can impact pricing and availability, particularly for mid- to high-end products. Additionally, while demand for functional and stylish shorts is rising, local brands may struggle with scaling production and keeping up with fast-changing global fashion trends. The market must also adapt to increasing consumer interest in sustainability, which could lead to higher production costs.
The men’s shorts market in Oman is characterized by a mix of international and local brands that cater to a wide range of consumer preferences. Global sportswear giants such as Nike, Adidas, and Puma dominate the market with their performance-oriented shorts, appealing to fitness enthusiasts and those seeking athleisure options. Fast-fashion retailers like H&M, Zara, and Uniqlo offer trendy and affordable shorts, ensuring accessibility to a broader audience. Luxury brands such as Ralph Lauren, Hugo Boss, and Lacoste are also present, targeting the premium segment of Omani consumers. Local retailers and manufacturers, including brands like Al Harithy Group and Ramez, contribute to the market with regionally-inspired designs and competitive pricing. E-commerce platforms like Namshi, Ounass, and local online retailers further enhance access to diverse brands, while the expansion of specialty stores and boutique outlets caters to consumers looking for exclusive or high-end products. Additionally, some of these players hold majority of the Oman Men Shorts market share. Moreover, these companies continue to innovate by introducing new materials, designs, and marketing strategies to stay competitive in the Omani market.
In Oman, the men’s shorts market is governed by several regulations aimed at ensuring product quality, consumer protection, and fair business practices. The Ministry of Commerce, Industry, and Investment Promotion enforces laws requiring apparel, including shorts, to meet specific standards for safety, labeling, and quality. The Oman Standards and Metrology Authority sets regulations for textile products, ensuring they comply with safety and environmental standards, while also mandating proper labeling to inform consumers about materials and care instructions. Additionally, there are regulations related to importing goods, ensuring that international brands meet Omani standards before entering the market. As sustainability becomes a growing concern, the government has also been encouraging the use of eco-friendly materials and ethical manufacturing practices within the apparel sector. Labor laws regulate fair working conditions, both locally and in overseas production, ensuring ethical practices along the supply chain. Further, these initiatives have further boosted the Oman Men Shorts market revenues. Furthermore, these regulations are intended to promote consumer safety, foster fair competition, and contribute to the development of the local apparel market.
The future of the men’s shorts market in Oman looks promising, with continued growth driven by the country’s hot climate, increasing disposable incomes, and a rising preference for comfort, casual wear, and athleisure. As consumers become more health-conscious and active, the demand for functional, performance-oriented shorts is expected to increase, especially those with advanced features such as moisture-wicking, UV protection, and breathable fabrics. The shift towards sustainable fashion will likely lead to greater adoption of eco-friendly materials and ethical production practices, presenting opportunities for innovation in product development. E-commerce will continue to play a key role in market expansion, offering consumers access to a wide range of local and international brands. Additionally, the growing tourism sector may create demand for resort and leisurewear shorts, boosting sales. As global fashion trends evolve and local preferences continue to shape the market, the men’s shorts category is set to see sustained growth, with a greater emphasis on quality, sustainability, and functionality in the coming years.
According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category in Oman is experiencing steady growth, driven by increasing consumer demand for comfortable, functional, and high-quality underwear suited to the country’s hot climate. As more consumers prioritize comfort and breathability, regular briefs, made from materials such as cotton and moisture-wicking fabrics, are becoming a popular choice. The growing awareness of personal hygiene and the desire for premium and durable products are further fueling this trend. Additionally, the rise of e-commerce platforms and specialty stores has made a wide variety of brands and designs more accessible to consumers, providing options that cater to different preferences.
The specialty stores distribution channel in Oman is witnessing significant growth, driven by increasing consumer demand for exclusive, high-quality, and curated product offerings. These stores cater to niche markets, offering premium brands, designer apparel, and personalized shopping experiences that appeal to the country’s affluent population and diverse expatriate community. As consumers seek unique and differentiated products, specialty stores have gained popularity for providing specialized selections, including high-end men’s shorts and other fashion items. The rise of luxury retail and boutique outlets, along with a growing focus on experiential retail, is further enhancing the appeal of this distribution channel.
The Oman Men Shorts market report provides a detailed analysis of the following market segments -
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Oman Men Shorts Market Overview |
3.1 Oman Country Macro Economic Indicators |
3.2 Oman Men Shorts Market Revenues & Volume, 2021 & 2031F |
3.3 Oman Men Shorts Market - Industry Life Cycle |
3.4 Oman Men Shorts Market - Porter's Five Forces |
3.5 Oman Men Shorts Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Oman Men Shorts Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Oman Men Shorts Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Oman Men Shorts Market Trends |
6 Oman Men Shorts Market, By Types |
6.1 Oman Men Shorts Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Oman Men Shorts Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Oman Men Shorts Market Revenues & Volume, By Regular Brief, 2021 - 2031F |
6.1.4 Oman Men Shorts Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.5 Oman Men Shorts Market Revenues & Volume, By Boxer Brief, 2021 - 2031F |
6.1.6 Oman Men Shorts Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F |
6.1.7 Oman Men Shorts Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Oman Men Shorts Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Oman Men Shorts Market Revenues & Volume, By Online, 2021 - 2031F |
6.2.3 Oman Men Shorts Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.2.4 Oman Men Shorts Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
6.2.5 Oman Men Shorts Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Oman Men Shorts Market Import-Export Trade Statistics |
7.1 Oman Men Shorts Market Export to Major Countries |
7.2 Oman Men Shorts Market Imports from Major Countries |
8 Oman Men Shorts Market Key Performance Indicators |
9 Oman Men Shorts Market - Opportunity Assessment |
9.1 Oman Men Shorts Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Oman Men Shorts Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Oman Men Shorts Market - Competitive Landscape |
10.1 Oman Men Shorts Market Revenue Share, By Companies, 2024 |
10.2 Oman Men Shorts Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |