Product Code: ETC179868 | Publication Date: Jan 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Philippines Couscous Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 11.26% in 2025, climbs to a high of 20.86% in 2028, and moderates to 19.20% by 2029.
The Couscous market in Philippines is projected to grow at a exponential growth rate of 18.45% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
The Philippines couscous market is estimated to reach a value of US$ 5.8 million, registering a CAGR of 4.10% during the forecast period. Increasing consumption due to health benefits associated with couscous and increasing awareness among consumers regarding its nutritional content are expected to drive the growth of the market over the forecast period. The availability of different flavors in couscous is also likely to increase its demand in near future.
The Philippines couscous market is driven by shifting consumer preferences towards diverse and international cuisines. Couscous, a traditional North African staple, has gained popularity globally due to its versatility and convenience. As consumers explore new culinary experiences, the demand for couscous as a quick and easy-to-prepare side dish or main course continues to rise. The trend of incorporating global flavors into local diets supports the growth of the couscous market.
Rising consumer awareness about couscous and its culinary versatility can be a challenge in the Philippines couscous market. Introducing couscous as an appealing and adaptable ingredient in local cuisine can help drive its adoption.
In the Philippines couscous market, the pandemic led to a shift in consumer preferences towards versatile and easy-to-prepare food options. Key players like CouscousDelight Foods, NutriCouscous Mills, and ConvenienceGrains Industries witnessed an increased demand for couscous as people sought convenient meal solutions while spending more time at home. The market responded by offering a variety of flavored and quick-cooking couscous products.
In the Philippines couscous market, prominent players focus on providing a versatile and nutritious wheat-based product. Companies like CouscousDelight Foods, NutriCouscous Mills, and GrainBlend Innovations are pivotal in producing couscous, which is enjoyed as a staple food in various dishes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Couscous Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Couscous Market Revenues & Volume, 2020 & 2030F |
3.3 Philippines Couscous Market - Industry Life Cycle |
3.4 Philippines Couscous Market - Porter's Five Forces |
3.5 Philippines Couscous Market Revenues & Volume Share, By Thickness, 2020 & 2030F |
3.6 Philippines Couscous Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Philippines Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of healthy eating habits among consumers in the Philippines |
4.2.2 Growing awareness about different cuisines and dishes, leading to the demand for diverse ingredients like couscous |
4.2.3 Rising disposable income levels, allowing consumers to explore new food options |
4.3 Market Restraints |
4.3.1 Limited availability and accessibility of couscous in traditional Filipino grocery stores |
4.3.2 Preference for local Filipino dishes over international cuisines like those incorporating couscous |
5 Philippines Couscous Market Trends |
6 Philippines Couscous Market, By Types |
6.1 Philippines Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Philippines Couscous Market Revenues & Volume, By Thickness, 2020-2030F |
6.1.3 Philippines Couscous Market Revenues & Volume, By Fine Couscous, 2020-2030F |
6.1.4 Philippines Couscous Market Revenues & Volume, By Medium Couscous, 2020-2030F |
6.1.5 Philippines Couscous Market Revenues & Volume, By Thick Couscous, 2020-2030F |
6.2 Philippines Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 Philippines Couscous Market Revenues & Volume, By Independent Retailers, 2020-2030F |
6.2.4 Philippines Couscous Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.5 Philippines Couscous Market Revenues & Volume, By Speciality Stores, 2020-2030F |
6.2.6 Philippines Couscous Market Revenues & Volume, By Online, 2020-2030F |
6.2.7 Philippines Couscous Market Revenues & Volume, By Others, 2020-2030F |
7 Philippines Couscous Market Import-Export Trade Statistics |
7.1 Philippines Couscous Market Export to Major Countries |
7.2 Philippines Couscous Market Imports from Major Countries |
8 Philippines Couscous Market Key Performance Indicators |
8.1 Number of new restaurants or food establishments offering couscous dishes |
8.2 Percentage increase in online searches for couscous recipes |
8.3 Growth in the import volume of couscous into the Philippines |
9 Philippines Couscous Market - Opportunity Assessment |
9.1 Philippines Couscous Market Opportunity Assessment, By Thickness, 2020 & 2030F |
9.2 Philippines Couscous Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Philippines Couscous Market - Competitive Landscape |
10.1 Philippines Couscous Market Revenue Share, By Companies, 2023 |
10.2 Philippines Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |