Product Code: ETC271815 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The television broadcasting market in Poland is undergoing transformation with the advent of digital technologies and changing consumer preferences. As the country transitions from analog to digital broadcasting, there are opportunities for broadcasters and technology providers to offer advanced services and content delivery methods. The dynamic nature of the television broadcasting market in Poland necessitates adaptability and innovation to meet the evolving needs of viewers.
The television broadcasting market in Poland is witnessing growth driven by the evolving media landscape and consumer preferences. The transition from traditional broadcasting to digital platforms, including over-the-top (OTT) services, streaming, and on-demand content, plays a crucial role in shaping the market. Technological advancements, such as high-definition (HD) and 4K broadcasting, contribute to improved viewer experiences, further boosting the market. Adapting to changing consumer habits and integrating interactive and personalized content delivery also drive the television broadcasting market in Poland.
Challenges in the television broadcasting market in Poland may include the rise of online streaming platforms, changing viewer habits, and the need for investments in digital infrastructure.
In the context of the evolving media landscape, the government of Poland has implemented policies to support the television broadcasting market. Recognizing the role of television as a crucial medium for information dissemination, entertainment, and cultural expression, the government focuses on creating an environment conducive to the growth of the broadcasting industry. Policies include setting standards for broadcasting content, promoting competition and diversity in the sector, and facilitating the transition to digital broadcasting technologies. Additionally, the government encourages initiatives that enhance the accessibility of broadcasting services, ensuring coverage in both urban and rural areas. By prioritizing the television broadcasting market, Poland aims to preserve cultural identity, support the media industry, and provide citizens with diverse and informative content.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Television Broadcasting Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Television Broadcasting Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Television Broadcasting Market - Industry Life Cycle |
3.4 Poland Television Broadcasting Market - Porter's Five Forces |
3.5 Poland Television Broadcasting Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Poland Television Broadcasting Market Revenues & Volume Share, By Broadcaster Type, 2021 & 2031F |
3.7 Poland Television Broadcasting Market Revenues & Volume Share, By Revenue Source, 2021 & 2031F |
4 Poland Television Broadcasting Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Poland leading to higher spending on television services |
4.2.2 Growing demand for high-quality content and streaming services |
4.2.3 Technological advancements in broadcasting, such as the shift to digital and high-definition broadcasting |
4.3 Market Restraints |
4.3.1 Intense competition among television broadcasters in Poland |
4.3.2 Regulatory challenges and changes impacting the broadcasting industry |
4.3.3 Changing viewer preferences towards online streaming platforms |
5 Poland Television Broadcasting Market Trends |
6 Poland Television Broadcasting Market, By Types |
6.1 Poland Television Broadcasting Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Poland Television Broadcasting Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Poland Television Broadcasting Market Revenues & Volume, By Television Station, 2021-2031F |
6.1.4 Poland Television Broadcasting Market Revenues & Volume, By Television Network, 2021-2031F |
6.2 Poland Television Broadcasting Market, By Broadcaster Type |
6.2.1 Overview and Analysis |
6.2.2 Poland Television Broadcasting Market Revenues & Volume, By Public, 2021-2031F |
6.2.3 Poland Television Broadcasting Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 Poland Television Broadcasting Market, By Revenue Source |
6.3.1 Overview and Analysis |
6.3.2 Poland Television Broadcasting Market Revenues & Volume, By Subscription-based, 2021-2031F |
6.3.3 Poland Television Broadcasting Market Revenues & Volume, By Advertisement-based, 2021-2031F |
7 Poland Television Broadcasting Market Import-Export Trade Statistics |
7.1 Poland Television Broadcasting Market Export to Major Countries |
7.2 Poland Television Broadcasting Market Imports from Major Countries |
8 Poland Television Broadcasting Market Key Performance Indicators |
8.1 Average viewer engagement time per program |
8.2 Subscriber growth rate for premium television services |
8.3 Advertiser retention rate on television channels |
9 Poland Television Broadcasting Market - Opportunity Assessment |
9.1 Poland Television Broadcasting Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Poland Television Broadcasting Market Opportunity Assessment, By Broadcaster Type, 2021 & 2031F |
9.3 Poland Television Broadcasting Market Opportunity Assessment, By Revenue Source, 2021 & 2031F |
10 Poland Television Broadcasting Market - Competitive Landscape |
10.1 Poland Television Broadcasting Market Revenue Share, By Companies, 2024 |
10.2 Poland Television Broadcasting Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |