Product Code: ETC179878 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Saudi Arabia Couscous Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 6.31% in 2025, climbs to a high of 9.84% in 2028, and moderates to 9.14% by 2029.
Couscous is a staple in Middle Eastern and North African cuisine and is gaining popularity in Saudi Arabia.The couscous market caters to consumers seeking quick and versatile meal options.As culinary preferences diversify and convenience foods become more sought after, the demand for couscous is likely to increase.
The Saudi Arabia couscous market is expected to witness growth due to the increasing interest in global cuisines and convenience foods.Couscous is a traditional North African dish made from wheat semolina.The nation`s diverse culinary preferences, the demand for ready-to-cook meal solutions, and the growth of international restaurants and foodservice establishments will drive the demand for couscous.Moreover, the incorporation of couscous in various recipes and the availability of flavored and pre-seasoned couscous products will further support market expansion.
The Saudi Arabia couscous market faces challenges related to culinary traditions and consumer preferences.Market players must promote couscous as a versatile and culturally relevant staple while offering a variety of couscous products.Ensuring the availability of quick-cooking and flavorful couscous is crucial.Moreover, competition from other grains and international couscous brands adds complexity to the market dynamics.The need for culinary education, product innovation, and adherence to food quality standards poses challenges for the industry.
The couscous market in Saudi Arabia experienced fluctuations during the COVID-19 pandemic, impacting consumer preferences for convenience foods.Couscous is a versatile grain product.As consumer preferences for convenience and healthy meal options continued post-pandemic and food processing resumed, the market for couscous began to stabilize and recover.The pandemic highlighted the appeal of quick and nutritious meals.
In the Saudi Arabia couscous market, significant players include RiceSelect, Near East, and Al Dahra.These companies offer a range of couscous products, catering to consumer preferences for quick and versatile meal options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Couscous Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Couscous Market Revenues & Volume, 2020 & 2030F |
3.3 Saudi Arabia Couscous Market - Industry Life Cycle |
3.4 Saudi Arabia Couscous Market - Porter's Five Forces |
3.5 Saudi Arabia Couscous Market Revenues & Volume Share, By Thickness, 2020 & 2030F |
3.6 Saudi Arabia Couscous Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Saudi Arabia Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a demand for healthier food alternatives. |
4.2.2 Growing popularity of Middle Eastern cuisine globally, driving the demand for couscous. |
4.2.3 Rising disposable incomes in Saudi Arabia leading to higher spending on food products. |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity with couscous among the Saudi Arabian population. |
4.3.2 Competition from other traditional staple foods in Saudi Arabia. |
4.3.3 Price volatility of key ingredients impacting the cost of couscous production. |
5 Saudi Arabia Couscous Market Trends |
6 Saudi Arabia Couscous Market, By Types |
6.1 Saudi Arabia Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Couscous Market Revenues & Volume, By Thickness, 2020-2030F |
6.1.3 Saudi Arabia Couscous Market Revenues & Volume, By Fine Couscous, 2020-2030F |
6.1.4 Saudi Arabia Couscous Market Revenues & Volume, By Medium Couscous, 2020-2030F |
6.1.5 Saudi Arabia Couscous Market Revenues & Volume, By Thick Couscous, 2020-2030F |
6.2 Saudi Arabia Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 Saudi Arabia Couscous Market Revenues & Volume, By Independent Retailers, 2020-2030F |
6.2.4 Saudi Arabia Couscous Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.5 Saudi Arabia Couscous Market Revenues & Volume, By Speciality Stores, 2020-2030F |
6.2.6 Saudi Arabia Couscous Market Revenues & Volume, By Online, 2020-2030F |
6.2.7 Saudi Arabia Couscous Market Revenues & Volume, By Others, 2020-2030F |
7 Saudi Arabia Couscous Market Import-Export Trade Statistics |
7.1 Saudi Arabia Couscous Market Export to Major Countries |
7.2 Saudi Arabia Couscous Market Imports from Major Countries |
8 Saudi Arabia Couscous Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on couscous in Saudi Arabia. |
8.2 Number of Middle Eastern restaurants offering couscous dishes in Saudi Arabia. |
8.3 Household expenditure on specialty food products including couscous. |
8.4 Import/export data of couscous in Saudi Arabia. |
8.5 Adoption rate of couscous in traditional Saudi Arabian recipes. |
9 Saudi Arabia Couscous Market - Opportunity Assessment |
9.1 Saudi Arabia Couscous Market Opportunity Assessment, By Thickness, 2020 & 2030F |
9.2 Saudi Arabia Couscous Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Saudi Arabia Couscous Market - Competitive Landscape |
10.1 Saudi Arabia Couscous Market Revenue Share, By Companies, 2023 |
10.2 Saudi Arabia Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |