Product Code: ETC179866 | Publication Date: Jan 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Singapore Couscous Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 4.59% in 2025, the market peaks at 4.86% in 2027, and settles at 4.26% by 2029.
Singapore's Couscous market is anticipated to experience a stable growth rate of 4.86% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.
Couscous, a staple in North African cuisine, has gained popularity as a quick and versatile side dish in Singapore diverse culinary landscape. The market for couscous is expected to grow modestly, driven by consumer interest in exploring international cuisines and seeking convenient meal options. Ethnic restaurants and the ready-to-cook food segment may contribute to its expansion.
The couscous market in Singapore is experiencing positive growth, driven by various factors. Firstly, the increasing multiculturalism in Singapore has led to greater culinary diversity, with couscous gaining popularity as a versatile and healthy grain option. As consumers become more health-conscious, couscous is perceived as a nutritious alternative to traditional rice or pasta. Additionally, the convenience factor associated with couscous, which requires minimal cooking time, appeals to busy urban dwellers. The foodservice industry has also played a role in promoting couscous dishes, incorporating them into menus as a unique and exotic offering. These factors, along with the rising trend of home cooking and experimentation with global cuisines, are expected to contribute to the continued growth of the couscous market in Singapore.
The Singapore couscous market is confronted with challenges related to consumer awareness and competition from other grain-based products. Couscous is not a traditional staple in Singaporean cuisine, which can hinder its market growth. Consumers may be unfamiliar with couscous, its preparation methods, and its versatility in various dishes. To overcome this challenge, market players need to invest in marketing and promotional efforts to educate consumers about couscous and its culinary uses. Furthermore, the couscous market competes with other grain-based products like rice, quinoa, and pasta, which are more familiar to consumers. This competition necessitates product differentiation and pricing strategies to attract and retain customers.
Couscous has gained popularity as a versatile and quick-cooking grain option in Singapore. The COVID-19 pandemic led to an initial surge in demand as consumers stocked up on pantry staples. However, the market for couscous is expected to stabilize as consumers return to more regular purchasing patterns. The long-term outlook for couscous remains positive, driven by its convenience and adaptability in various cuisines.
The couscous market in Singapore is served by companies such as Cedele, Sunrice GlobalChef, and The Grain Traders. These firms contribute to the availability of couscous products in the local market, catering to both consumers and the foodservice sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Couscous Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Couscous Market Revenues & Volume, 2020 & 2030F |
3.3 Singapore Couscous Market - Industry Life Cycle |
3.4 Singapore Couscous Market - Porter's Five Forces |
3.5 Singapore Couscous Market Revenues & Volume Share, By Thickness, 2020 & 2030F |
3.6 Singapore Couscous Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Singapore Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for healthier food options. |
4.2.2 Growing interest in global cuisines and diverse culinary experiences. |
4.2.3 Rising disposable income levels leading to higher spending on premium food products. |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity of couscous among local consumers. |
4.3.2 Competition from traditional Asian dishes and other international cuisines. |
4.3.3 Challenges in distribution and supply chain management for couscous products. |
5 Singapore Couscous Market Trends |
6 Singapore Couscous Market, By Types |
6.1 Singapore Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Singapore Couscous Market Revenues & Volume, By Thickness, 2020-2030F |
6.1.3 Singapore Couscous Market Revenues & Volume, By Fine Couscous, 2020-2030F |
6.1.4 Singapore Couscous Market Revenues & Volume, By Medium Couscous, 2020-2030F |
6.1.5 Singapore Couscous Market Revenues & Volume, By Thick Couscous, 2020-2030F |
6.2 Singapore Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Singapore Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 Singapore Couscous Market Revenues & Volume, By Independent Retailers, 2020-2030F |
6.2.4 Singapore Couscous Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.5 Singapore Couscous Market Revenues & Volume, By Speciality Stores, 2020-2030F |
6.2.6 Singapore Couscous Market Revenues & Volume, By Online, 2020-2030F |
6.2.7 Singapore Couscous Market Revenues & Volume, By Others, 2020-2030F |
7 Singapore Couscous Market Import-Export Trade Statistics |
7.1 Singapore Couscous Market Export to Major Countries |
7.2 Singapore Couscous Market Imports from Major Countries |
8 Singapore Couscous Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for couscous-related content. |
8.2 Number of new restaurants and cafes offering couscous dishes in Singapore. |
8.3 Participation and attendance at couscous-themed food events or festivals in the region. |
9 Singapore Couscous Market - Opportunity Assessment |
9.1 Singapore Couscous Market Opportunity Assessment, By Thickness, 2020 & 2030F |
9.2 Singapore Couscous Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Singapore Couscous Market - Competitive Landscape |
10.1 Singapore Couscous Market Revenue Share, By Companies, 2023 |
10.2 Singapore Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |