Market Forecast By Game Type (Shooter, Action, Sports, Role-Playing, Others), By Device Type (PC/MMO, Tablet, Mobile Phone, TV/Console), By End-User (Male, Female) And Competitive Landscape
| Product Code: ETC5034169 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
| Report Name | Tanzania Gaming Market |
| Forecast period | 2025-2031 |
| CAGR | 7.5% |
| Growing Sector | Entertainment and Technology |
Tanzania Gaming Market report comprehensively covers the market by game types, device types, end-users, and regions. The report offers an unbiased analysis of ongoing trends, growth drivers, challenges, and opportunities in the market, helping stakeholders align their strategies with the industry's current and evolving dynamics.
The Tanzania Gaming Market is undergoing rapid growth spurred by technological advancements and the proliferation of smartphones and internet connectivity. Video games with different genres-from shooters to sports to role-playing games-have equally endeared themselves to male and female gamers, hence making the playing field inclusive. The increase in penetration of mobile phones has made gaming something that can be enjoyed in both urban and rural settings. However, while the gaming sector is growing, there are still other issues to consider such as the affordability of gaming hardware and the dearth of local content for gamers. Partnership with various international investors in the area of game development is an opportunity that can pull the entire ecosystem into serious expansion.
According to 6Wresearch, the Tanzania Gaming Market size is projected to grow at a significant CAGR of 7.5% during the forecast period from 2025-2031. Some of the key drivers of the Tanzania Gaming Market are the affordability of smartphones and other mobile devices, along with better Internet infrastructure throughout the country. International gaming firms becoming part of play with local creators have also fueled the development of diverse experiences in gaming that are directly tailored to Tanzanian gamers. More esports tournaments and interest among younger generations have also been growing in community engagement and development of new opportunities for market expansion. There have been more systems integrated with mobile payment for in-application purchases, thus making gaming accessible to many. Much growth in the Tanzania gaming market will significantly result from these factors.
There are significant barriers in Tanzania's gaming market - high cost of gaming consoles, PCs, and accessories, making access impossible to a large fraction of the population. Also, there is little or no local content that gives meaning to the culture and preferences of Tanzanians. Another critical problem is the international title reliance for virtually everything, along with various regulatory hurdles to digital payments and online gaming. Furthermore, the market will be hampered by the patchy internet speeds in rural areas. Hence, safe and stable infrastructure and a qualified human resource in game development are quite urgent. Addressing these issues is critical for sustaining the Tanzania Gaming Market growth.
Mobile gaming is booming, and it’s reshaping the gaming market in Tanzania. Developers are turning to free-to-play strategies to pull in more players. There’s a noticeable increase in games that are localized and draw from African narratives and cultural themes, giving gamers experiences that are truly special. The esports scene is also booming, with planned tournaments creating communities and sparking greater participation in gaming. Plus, businesses are tapping into cloud gaming technology to lessen the dependency on high-end hardware, ensuring that more people can enjoy sophisticated gaming experiences. And let’s not forget the rise of gamified educational platforms, which provide engaging learning tools while doubling as entertainment.
Investors in the Tanzania gaming market will find opportunities in mobile gaming, as the rapid acceptance of smartphones comes along with the demand for inexpensive games. With the right infrastructure, local game studios can develop culturally relevant content, which becomes yet another profitable avenue. Digital payments that are used in games shows great growth potential in rural areas where financial services cannot be performed. In addition, investment in E -Sports infrastructure, such as Arena and Training Centers, will be a way to increase the popularity of competitive games. Such offers give rise to great opportunities for profits and growth in Tanzania Gaming Industry.
Major contributors of Tanzania Gaming market share are Sony Interactive Entertainment, Tencent Games, and Microsoft, which are now making a mark in the region by providing a variety of games and gaming platforms. Rising local studios are now focusing on innovation and culturally attractive content aimed at the Tanzanian audience-thus, their emphasis on quality and relevance is helping them to fill the niche in this increasingly competitive area with a market appeal for both the local and international audiences.
The Tanzanian government adopted an initiative that promotes the technology industry that indirectly supports the game sector. Projects such as National Broadband ICT have enhanced the availability of the Internet due to increased investment in national broadband coverage. The regulatory authority (TCRA) oversees digital transactions for consumer safety and reliability, hence indirectly enabling the smoother operation of gaming platforms. Also, start-up incentives, particularly those aligned with technology, are significantly propelling the local gaming development and innovation systems, thus adding momentum to growth in the sector. These policies give rise to Tanzania Gaming Market.
The gaming market in Tanzania stands to continue with a strengthening path of growth, driven by increased participation from the younger generation and locally relevant content. With the improvements in mobile technologies and payment gateways, accessibility, and therefore engagement, will improve in both urban and rural settings. As the synergy effect between international game companies and local developers increases, it will contribute to the development of games using unique cultural elements to African audiences. Since e-sports and cloud gaming technologies. are integrated, the market is steadily moving toward ensuring an inclusive and high-quality gaming experience. Investment in infrastructure and education will protect Tanzania's competitiveness in the region and world market.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ravi Bhandari, Research Head, 6Wresearch, Among all game genres, shooter games are witnessing rapid growth. The growth of shooter games has been aided by perceptual gameplay, competitive multiplayer modes, and editions available on mobile. The soaring popularity of e-sports tournaments and streaming platforms has also helped in reeling the masses to shooter games, especially the younger generation of Tanzania.
Mobile Phones still lead among device types in fast-growing segment competition. High penetration of smartphones with affordable data packages and advances in mobile gaming technology makes gaming accessible to even wider audiences. Mobile games provide convenience, portability, and ample choices to casual as well as serious gamers. Their quick adoption can thus be seen as representative of the trend consumer behavior that is moving towards more entertainment on the go.
The Female demographic is emerging as one of the fastest-growing segments within the gaming market. There is a noticeable increase in participation, particularly in genres such as casual games, puzzle games, and social gaming platforms. This trend is fueled by inclusive game designs, targeted marketing by developers, and the growing availability of games with diverse themes that appeal to a broader audience.
The report offers a comprehensive study of the subsequent market segments:
13 Disclaimer
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Tanzania Gaming Market Overview |
| 3.1 Tanzania Country Macro Economic Indicators |
| 3.2 Tanzania Gaming Market Revenues & Volume, 2021 & 2031F |
| 3.3 Tanzania Gaming Market - Industry Life Cycle |
| 3.4 Tanzania Gaming Market - Porter's Five Forces |
| 3.5 Tanzania Gaming Market Revenues & Volume Share, By Game Type, 2021 & 2031F |
| 3.6 Tanzania Gaming Market Revenues & Volume Share, By Device Type, 2021 & 2031F |
| 3.7 Tanzania Gaming Market Revenues & Volume Share, By End-User, 2021 & 2031F |
| 4 Tanzania Gaming Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing disposable income of the population in Tanzania |
| 4.2.2 Growing popularity and accessibility of smartphones and internet connectivity |
| 4.2.3 Rising interest in gaming among youth population in Tanzania |
| 4.3 Market Restraints |
| 4.3.1 Limited internet infrastructure and connectivity in certain regions of Tanzania |
| 4.3.2 Lack of awareness and education about the gaming industry in Tanzania |
| 4.3.3 Regulatory challenges and restrictions in the gaming sector in Tanzania |
| 5 Tanzania Gaming Market Trends |
| 6 Tanzania Gaming Market Segmentations |
| 6.1 Tanzania Gaming Market, By Game Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Tanzania Gaming Market Revenues & Volume, By Shooter, 2021-2031F |
| 6.1.3 Tanzania Gaming Market Revenues & Volume, By Action, 2021-2031F |
| 6.1.4 Tanzania Gaming Market Revenues & Volume, By Sports, 2021-2031F |
| 6.1.5 Tanzania Gaming Market Revenues & Volume, By Role-Playing, 2021-2031F |
| 6.1.6 Tanzania Gaming Market Revenues & Volume, By Others, 2021-2031F |
| 6.2 Tanzania Gaming Market, By Device Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 Tanzania Gaming Market Revenues & Volume, By PC/MMO, 2021-2031F |
| 6.2.3 Tanzania Gaming Market Revenues & Volume, By Tablet, 2021-2031F |
| 6.2.4 Tanzania Gaming Market Revenues & Volume, By Mobile Phone, 2021-2031F |
| 6.2.5 Tanzania Gaming Market Revenues & Volume, By TV/Console, 2021-2031F |
| 6.3 Tanzania Gaming Market, By End-User |
| 6.3.1 Overview and Analysis |
| 6.3.2 Tanzania Gaming Market Revenues & Volume, By Male, 2021-2031F |
| 6.3.3 Tanzania Gaming Market Revenues & Volume, By Female, 2021-2031F |
| 7 Tanzania Gaming Market Import-Export Trade Statistics |
| 7.1 Tanzania Gaming Market Export to Major Countries |
| 7.2 Tanzania Gaming Market Imports from Major Countries |
| 8 Tanzania Gaming Market Key Performance Indicators |
| 8.1 Average daily active users (DAU) of gaming apps in Tanzania |
| 8.2 Percentage of population with access to high-speed internet |
| 8.3 Number of gaming events and tournaments held in Tanzania |
| 8.4 Average time spent on gaming activities per user in Tanzania |
| 8.5 Number of local game development studios in Tanzania |
| 9 Tanzania Gaming Market - Opportunity Assessment |
| 9.1 Tanzania Gaming Market Opportunity Assessment, By Game Type, 2021 & 2031F |
| 9.2 Tanzania Gaming Market Opportunity Assessment, By Device Type, 2021 & 2031F |
| 9.3 Tanzania Gaming Market Opportunity Assessment, By End-User, 2021 & 2031F |
| 10 Tanzania Gaming Market - Competitive Landscape |
| 10.1 Tanzania Gaming Market Revenue Share, By Companies, 2024 |
| 10.2 Tanzania Gaming Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |