Product Code: ETC219145 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Thailand Baby Fruit Puree Market has been witnessing steady growth in recent years. With an increasing awareness of the importance of providing nutritious food to infants and toddlers, the demand for baby fruit purees has surged. Parents are seeking convenient and healthy options for their children, and baby fruit purees offer a convenient way to introduce a variety of fruits into a child`s diet. Manufacturers in Thailand are responding to this demand by producing a wide range of fruit puree products, often made from locally sourced fruits. This market is also driven by the rising trend of homemade baby food, where parents make their own fruit purees at home, using fresh ingredients. The competition in this market is intense, with both domestic and international players vying for market share. Innovation in packaging, flavors, and nutritional value will continue to be key strategies for companies operating in this market.
The Thailand Baby Fruit Puree market is growing due to the increasing awareness of the importance of early childhood nutrition. Parents are becoming more conscious of providing their infants with nutritious and convenient food options. Baby fruit purees are considered a healthy and convenient choice, as they offer essential vitamins and minerals while being easy to feed to infants. Moreover, the market is benefiting from the expansion of the e-commerce sector, making these products more accessible to parents across Thailand.
Challenges in the Baby Fruit Puree market include competition, as well as the need for high-quality ingredients and packaging to meet safety and nutritional requirements for infants.
The COVID-19 pandemic had a mixed impact on the Thailand Baby Fruit Puree Market. While the initial stockpiling of baby food and increased at-home consumption boosted sales, supply chain disruptions caused occasional shortages. Parents also became more selective about their baby`s nutrition during the pandemic, leading to shifts in product preferences. Online sales and direct-to-consumer channels gained prominence. As the pandemic subsides, the market is expected to stabilize, with continued emphasis on healthy and convenient baby food options.
The Thailand baby fruit puree market has seen key players like Happy Baby, a subsidiary of Danone, playing a pivotal role. Happy Baby is known for its organic baby food products, including fruit purees, and its commitment to providing nutritious and safe options for infants and toddlers. Additionally, local players like Baby Love Co., Ltd. have gained popularity for their range of locally sourced and organic baby fruit purees. These key players have focused on building trust among parents by adhering to strict quality and safety standards, ensuring that their products meet the dietary needs of young children.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Baby Fruit Puree Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Baby Fruit Puree Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Baby Fruit Puree Market - Industry Life Cycle |
3.4 Thailand Baby Fruit Puree Market - Porter's Five Forces |
3.5 Thailand Baby Fruit Puree Market Revenues & Volume Share, By Raw Material, 2021 & 2031F |
3.6 Thailand Baby Fruit Puree Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.7 Thailand Baby Fruit Puree Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Thailand Baby Fruit Puree Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
4 Thailand Baby Fruit Puree Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness of the importance of nutrition for infants and toddlers |
4.2.2 Growing demand for convenient and healthy baby food options |
4.2.3 Rising disposable income levels in Thailand, leading to higher spending on premium baby food products |
4.3 Market Restraints |
4.3.1 Competition from homemade baby food options |
4.3.2 Concerns about the quality and safety of packaged baby food products |
5 Thailand Baby Fruit Puree Market Trends |
6 Thailand Baby Fruit Puree Market, By Types |
6.1 Thailand Baby Fruit Puree Market, By Raw Material |
6.1.1 Overview and Analysis |
6.1.2 Thailand Baby Fruit Puree Market Revenues & Volume, By Raw Material, 2021-2031F |
6.1.3 Thailand Baby Fruit Puree Market Revenues & Volume, By Banana, 2021-2031F |
6.1.4 Thailand Baby Fruit Puree Market Revenues & Volume, By Apple, 2021-2031F |
6.1.5 Thailand Baby Fruit Puree Market Revenues & Volume, By Pears, 2021-2031F |
6.1.6 Thailand Baby Fruit Puree Market Revenues & Volume, By Raspberry, 2021-2031F |
6.1.7 Thailand Baby Fruit Puree Market Revenues & Volume, By Pomegranate, 2021-2031F |
6.2 Thailand Baby Fruit Puree Market, By Age Group |
6.2.1 Overview and Analysis |
6.2.2 Thailand Baby Fruit Puree Market Revenues & Volume, By Beginner, 2021-2031F |
6.2.3 Thailand Baby Fruit Puree Market Revenues & Volume, By 6 Months, 2021-2031F |
6.2.4 Thailand Baby Fruit Puree Market Revenues & Volume, By 8 Months, 2021-2031F |
6.2.5 Thailand Baby Fruit Puree Market Revenues & Volume, By Above 1 Year, 2021-2031F |
6.3 Thailand Baby Fruit Puree Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Baby Fruit Puree Market Revenues & Volume, By Direct, 2021-2031F |
6.3.3 Thailand Baby Fruit Puree Market Revenues & Volume, By Indirect, 2021-2031F |
6.4 Thailand Baby Fruit Puree Market, By Packaging |
6.4.1 Overview and Analysis |
6.4.2 Thailand Baby Fruit Puree Market Revenues & Volume, By Bottled, 2021-2031F |
6.4.3 Thailand Baby Fruit Puree Market Revenues & Volume, By Canned, 2021-2031F |
6.4.4 Thailand Baby Fruit Puree Market Revenues & Volume, By Pouches , 2021-2031F |
7 Thailand Baby Fruit Puree Market Import-Export Trade Statistics |
7.1 Thailand Baby Fruit Puree Market Export to Major Countries |
7.2 Thailand Baby Fruit Puree Market Imports from Major Countries |
8 Thailand Baby Fruit Puree Market Key Performance Indicators |
8.1 Number of new product launches in the baby fruit puree segment |
8.2 Adoption rate of organic and natural baby fruit puree products |
8.3 Percentage of repeat purchases by consumers for baby fruit puree products |
8.4 Average selling price of baby fruit puree products in the market |
8.5 Number of partnerships and collaborations between baby food manufacturers and retailers in Thailand |
9 Thailand Baby Fruit Puree Market - Opportunity Assessment |
9.1 Thailand Baby Fruit Puree Market Opportunity Assessment, By Raw Material, 2021 & 2031F |
9.2 Thailand Baby Fruit Puree Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.3 Thailand Baby Fruit Puree Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Thailand Baby Fruit Puree Market Opportunity Assessment, By Packaging, 2021 & 2031F |
10 Thailand Baby Fruit Puree Market - Competitive Landscape |
10.1 Thailand Baby Fruit Puree Market Revenue Share, By Companies, 2024 |
10.2 Thailand Baby Fruit Puree Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |