| Product Code: ETC179339 | Publication Date: Jan 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
United Arab Emirates (UAE) Edible Flakes market currently, in 2023, has witnessed an HHI of 1764, Which has decreased slightly as compared to the HHI of 2042 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The edible flakes market in the United Arab Emirates (UAE) has been experiencing significant growth in recent years. Edible flakes are a popular choice among consumers as a nutritious and convenient breakfast option. The UAE increasing health consciousness, coupled with the busy lifestyle of residents, has driven the demand for ready-to-eat breakfast cereals and other edible flakes products. The market has witnessed a surge in the availability and variety of edible flakes, catering to different tastes and dietary preferences. The growth of the retail sector and the proliferation of supermarkets and hypermarkets across the UAE have also contributed to the market`s expansion.
Several factors have fueled the growth of the edible flakes market in the UAE. Firstly, the growing awareness of the importance of a healthy and balanced diet has led consumers to opt for nutritious breakfast options, including edible flakes made from grains like oats, wheat, and rice. Secondly, the UAE young and urban population, with an increasing number of working professionals and expatriates, has propelled the demand for convenient and easy-to-prepare breakfast options, boosting the consumption of edible flakes. Moreover, aggressive marketing and promotional campaigns by manufacturers, highlighting the health benefits and taste of their products, have also played a role in driving the market`s growth.
Despite its growth prospects, the edible flakes market in the UAE faces certain challenges. One of the significant challenges is the competition from traditional breakfast options, including local dishes, which continue to be popular among UAE residents. Convincing consumers to switch to packaged and processed edible flakes can be a challenge, especially among those who value traditional and homemade breakfast choices. Additionally, fluctuating raw material prices and supply chain disruptions can impact the pricing and availability of edible flakes products.
The Covid-19 pandemic had a mixed impact on the edible flakes market in the UAE. During the initial stages of the pandemic, panic buying and stockpiling of essential food items, including edible flakes, led to a temporary surge in demand. Consumers sought long-lasting and shelf-stable food products, which contributed to increased sales of edible flakes. However, the economic downturn and reduced consumer spending during the pandemic also affected the purchasing behavior, leading to some fluctuations in demand. The closures of restaurants and hotels during lockdowns also impacted the hospitality sector`s consumption of edible flakes products.
Some of the key players include Nestl? Middle East, Kellogg`s, Almarai, Weetabix Food Company and Quaker Oats (PepsiCo).
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Edible Flakes Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, 2020 & 2030F |
3.3 United Arab Emirates (UAE) Edible Flakes Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Edible Flakes Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 United Arab Emirates (UAE) Edible Flakes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of a healthy breakfast |
4.2.2 Growing health-conscious population in the UAE |
4.2.3 Rising disposable income leading to higher spending on convenient and nutritious breakfast options |
4.3 Market Restraints |
4.3.1 Price volatility of raw materials impacting production costs |
4.3.2 Intense competition from substitute products in the breakfast food segment |
4.3.3 Fluctuating consumer preferences and tastes |
5 United Arab Emirates (UAE) Edible Flakes Market Trends |
6 United Arab Emirates (UAE) Edible Flakes Market, By Types |
6.1 United Arab Emirates (UAE) Edible Flakes Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Corn flakes, 2020-2030F |
6.1.4 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Wheat flakes, 2020-2030F |
6.1.5 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Rice flakes, 2020-2030F |
6.1.6 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Flakey oats, 2020-2030F |
6.1.7 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Others, 2020-2030F |
6.2 United Arab Emirates (UAE) Edible Flakes Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Supermarkets & hypermarkets, 2020-2030F |
6.2.3 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Convenience stores, 2020-2030F |
6.2.4 United Arab Emirates (UAE) Edible Flakes Market Revenues & Volume, By Online retailers, 2020-2030F |
7 United Arab Emirates (UAE) Edible Flakes Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Edible Flakes Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Edible Flakes Market Imports from Major Countries |
8 United Arab Emirates (UAE) Edible Flakes Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for edible flakes brands |
8.2 Number of new product launches in the edible flakes market in the UAE |
8.3 Growth in the number of distribution channels for edible flakes across the UAE |
9 United Arab Emirates (UAE) Edible Flakes Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Edible Flakes Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 United Arab Emirates (UAE) Edible Flakes Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 United Arab Emirates (UAE) Edible Flakes Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Edible Flakes Market Revenue Share, By Companies, 2023 |
10.2 United Arab Emirates (UAE) Edible Flakes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |