Product Code: ETC179519 | Publication Date: Jan 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The United Arab Emirates Oatmeal Market is projected to witness mixed growth rate patterns during 2025 to 2029. From 10.97% in 2025, the growth rate steadily ascends to 12.05% in 2029.
The oatmeal market in the United Arab Emirates (UAE) has been experiencing significant growth in recent years. Oatmeal, made from rolled or ground oats, is considered a nutritious and healthy breakfast option, and its popularity has been on the rise among health-conscious consumers in the UAE. The UAE increasing awareness of the benefits of a balanced diet and the growing demand for convenient and nutritious breakfast options have been the primary drivers behind the market`s expansion. Additionally, the hospitality sector`s growth, including hotels and restaurants, has also contributed to the rising consumption of oatmeal.
Several factors have driven the growth of the oatmeal market in the UAE. Firstly, the growing focus on health and wellness among consumers has led to an increased demand for natural and whole-grain foods like oatmeal. Oatmeal`s high fiber content and various health benefits, including heart health and digestive support, have made it a popular choice among health-conscious individuals. Secondly, the rise in the number of busy urban professionals and expatriates in the UAE has boosted the demand for convenient and ready-to-eat breakfast options, where oatmeal fits in perfectly. Moreover, the marketing efforts of oatmeal manufacturers highlighting its nutritional benefits have further driven its popularity.
Despite its positive growth prospects, the oatmeal market in the UAE faces certain challenges. One of the significant challenges is the competition from other breakfast options, including traditional Emirati breakfast dishes and other cereals like corn flakes and rice flakes. Convincing consumers to switch to oatmeal can be a challenge, especially among those who prefer their familiar and culturally significant breakfast choices. Additionally, the fluctuating raw material prices, supply chain disruptions, and dependence on oat imports can impact the pricing and availability of oatmeal products in the UAE.
The Covid-19 pandemic had a notable impact on the oatmeal market in the UAE. During the early stages of the pandemic, there was a surge in demand for essential food items, including oatmeal, as consumers sought shelf-stable and nutritious options for their pantry. The pandemic`s lockdown measures also led to an increase in home-cooked meals, boosting the consumption of oatmeal as a quick and easy breakfast choice. However, the economic downturn and reduced consumer spending during the pandemic also had implications for the demand for premium oatmeal products.
Some of the key players include Almarai, Nestl? Middle East, Kellogg`s and Weetabix Food Company.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Oatmeal Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, 2020 & 2030F |
3.3 United Arab Emirates (UAE) Oatmeal Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Oatmeal Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 United Arab Emirates (UAE) Oatmeal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Oatmeal Market Trends |
6 United Arab Emirates (UAE) Oatmeal Market, By Types |
6.1 United Arab Emirates (UAE) Oatmeal Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Whole Oat Groats, 2020-2030F |
6.1.4 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Steel Cut Oats, 2020-2030F |
6.1.5 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Scottish Oats, 2020-2030F |
6.1.6 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Regular Rolled Oats, 2020-2030F |
6.1.7 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Quick Rolled Oats, 2020-2030F |
6.1.8 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Instant Oats, 2020-2030F |
6.2 United Arab Emirates (UAE) Oatmeal Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Hypermarket, 2020-2030F |
6.2.3 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Supermarket, 2020-2030F |
6.2.4 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Specialty Retailers, 2020-2030F |
6.2.5 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.6 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Independent Retailers, 2020-2030F |
6.2.7 United Arab Emirates (UAE) Oatmeal Market Revenues & Volume, By Others, 2020-2030F |
7 United Arab Emirates (UAE) Oatmeal Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Oatmeal Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Oatmeal Market Imports from Major Countries |
8 United Arab Emirates (UAE) Oatmeal Market Key Performance Indicators |
9 United Arab Emirates (UAE) Oatmeal Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Oatmeal Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 United Arab Emirates (UAE) Oatmeal Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 United Arab Emirates (UAE) Oatmeal Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Oatmeal Market Revenue Share, By Companies, 2023 |
10.2 United Arab Emirates (UAE) Oatmeal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |