United States (US) Electric Toothbrush Market Outlook | Growth, Size, Value, Companies, Trends, Revenue, Forecast, Analysis, Share, COVID-19 IMPACT & Industry

Market Forecast By Technology (Vibrational electric toothbrush, Rotation-oscillation electric toothbrush), By End-user (Adult, Kids), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC106160 Publication Date: Jun 2021 Updated Date: Jun 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

USA Electric Toothbrush Market Competition 2023

USA Electric Toothbrush market currently, in 2023, has witnessed an HHI of 3821, Which has decreased slightly as compared to the HHI of 4208 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 USA Electric Toothbrush Market Competition 2023

USA Export Potential Assessment For Electric Toothbrush Market (Values in USD Thousand)


USA Export Potential Assessment For Electric Toothbrush Market (Values in USD Thousand)

United States (US) Electric Toothbrush Market Overview

The United States electric toothbrush market is experiencing steady growth driven by increasing awareness about oral health and hygiene. Consumers are shifting towards electric toothbrushes due to their superior cleaning capabilities compared to traditional manual toothbrushes. Key players in the market are introducing innovative features such as smart technology, different brushing modes, and long-lasting batteries to attract customers. Rising disposable income and the growing emphasis on personal grooming are also contributing to the market expansion. The market is characterized by intense competition, with major players including Philips Sonicare, Oral-B, and Waterpik dominating the landscape. Retail channels such as online platforms and brick-and-mortar stores play a crucial role in product distribution, offering a wide range of options to consumers.

United States (US) Electric Toothbrush Market Trends

The US Electric Toothbrush Market is experiencing significant growth due to increasing awareness about oral health and the convenience electric toothbrushes offer. Consumers are shifting towards electric toothbrushes for their superior cleaning capabilities, improved plaque removal, and features such as timers and pressure sensors. The market is also seeing a rise in demand for smart electric toothbrushes that connect to mobile apps for personalized oral hygiene tracking. Additionally, eco-friendly electric toothbrush options with recyclable materials and long-lasting rechargeable batteries are gaining traction among environmentally conscious consumers. With advancements in technology and design, the US Electric Toothbrush Market is expected to continue to expand as more individuals prioritize oral health and seek innovative solutions for their dental care needs.

United States (US) Electric Toothbrush Market Challenges

In the US Electric Toothbrush Market, some key challenges include strong competition among established brands, the need for continuous innovation to meet consumer demands for advanced features and technology, as well as the relatively higher price point compared to traditional manual toothbrushes. Additionally, consumer awareness and education about the benefits of electric toothbrushes over manual ones remains a hurdle, as well as the need for sustained marketing efforts to promote the advantages of electric toothbrushes in maintaining oral health. Furthermore, issues related to sustainability and environmental concerns, such as the disposal of electronic components and batteries in electric toothbrushes, are becoming increasingly important in the market and will require manufacturers to address these challenges through eco-friendly product design and disposal solutions.

United States (US) Electric Toothbrush Market Investment Opportunities

The US Electric Toothbrush Market offers promising investment opportunities due to growing consumer interest in oral health and hygiene. Factors such as increasing awareness about the benefits of electric toothbrushes in maintaining oral hygiene, technological advancements leading to improved product features, and the convenience offered by electric toothbrushes are driving market growth. Investors can explore opportunities in established brands as well as emerging players offering innovative products tailored to specific consumer needs. Additionally, the market is witnessing a shift towards sustainable and eco-friendly electric toothbrush options, presenting a niche segment for investment. Overall, the US Electric Toothbrush Market presents a dynamic landscape for investors seeking to capitalize on the rising demand for advanced oral care solutions.

United States (US) Electric Toothbrush Market Government Policy

The US Electric Toothbrush Market is regulated by various government policies to ensure consumer safety and product quality. The Food and Drug Administration (FDA) oversees the approval and regulation of electric toothbrushes as medical devices to ensure they meet safety and efficacy standards. Additionally, the Federal Trade Commission (FTC) monitors advertising practices to prevent misleading claims and ensure fair competition in the market. The US Consumer Product Safety Commission (CPSC) also plays a role in addressing safety concerns and issuing recalls if necessary. Overall, these government policies aim to protect consumers, promote innovation, and maintain a competitive market environment in the US Electric Toothbrush Market.

United States (US) Electric Toothbrush Market Future Outlook

The United States Electric Toothbrush Market is poised for significant growth in the coming years. Factors such as increasing awareness about oral hygiene, technological advancements in electric toothbrushes, and the rising disposable income of consumers are driving this growth. Additionally, the convenience and effectiveness of electric toothbrushes compared to manual ones are attracting more consumers to make the switch. The market is also witnessing a trend towards smart toothbrushes that offer features like Bluetooth connectivity and real-time monitoring of brushing habits. With a growing emphasis on dental health and wellness, the US Electric Toothbrush Market is expected to continue expanding, with opportunities for innovation and customization to cater to diverse consumer preferences.

Key Highlights of the Report:

  • United States (US) Electric Toothbrush Market Outlook
  • Market Size of United States (US) Electric Toothbrush Market, 2021
  • Forecast of United States (US) Electric Toothbrush Market, 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Revenues & Volume for the Period 2018 - 2027
  • United States (US) Electric Toothbrush Market Trend Evolution
  • United States (US) Electric Toothbrush Market Drivers and Challenges
  • United States (US) Electric Toothbrush Price Trends
  • United States (US) Electric Toothbrush Porter's Five Forces
  • United States (US) Electric Toothbrush Industry Life Cycle
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Technology for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Vibrational electric toothbrush for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Rotation-oscillation electric toothbrush for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By End-user for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Adult for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Kids for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Distribution Channel for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Online for the Period 2018 - 2027
  • Historical Data and Forecast of United States (US) Electric Toothbrush Market Revenues & Volume By Offline for the Period 2018 - 2027
  • United States (US) Electric Toothbrush Import Export Trade Statistics
  • Market Opportunity Assessment By Technology
  • Market Opportunity Assessment By End-user
  • Market Opportunity Assessment By Distribution Channel
  • United States (US) Electric Toothbrush Top Companies Market Share
  • United States (US) Electric Toothbrush Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Electric Toothbrush Company Profiles
  • United States (US) Electric Toothbrush Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Electric Toothbrush Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Electric Toothbrush Market Revenues & Volume, 2021 & 2027F

3.3 United States (US) Electric Toothbrush Market - Industry Life Cycle

3.4 United States (US) Electric Toothbrush Market - Porter's Five Forces

3.5 United States (US) Electric Toothbrush Market Revenues & Volume Share, By Technology, 2021 & 2027F

3.6 United States (US) Electric Toothbrush Market Revenues & Volume Share, By End-user, 2021 & 2027F

3.7 United States (US) Electric Toothbrush Market Revenues & Volume Share, By Distribution Channel, 2021 & 2027F

4 United States (US) Electric Toothbrush Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United States (US) Electric Toothbrush Market Trends

6 United States (US) Electric Toothbrush Market, By Types

6.1 United States (US) Electric Toothbrush Market, By Technology

6.1.1 Overview and Analysis

6.1.2 United States (US) Electric Toothbrush Market Revenues & Volume, By Technology, 2018 - 2027F

6.1.3 United States (US) Electric Toothbrush Market Revenues & Volume, By Vibrational electric toothbrush, 2018 - 2027F

6.1.4 United States (US) Electric Toothbrush Market Revenues & Volume, By Rotation-oscillation electric toothbrush, 2018 - 2027F

6.2 United States (US) Electric Toothbrush Market, By End-user

6.2.1 Overview and Analysis

6.2.2 United States (US) Electric Toothbrush Market Revenues & Volume, By Adult, 2018 - 2027F

6.2.3 United States (US) Electric Toothbrush Market Revenues & Volume, By Kids, 2018 - 2027F

6.3 United States (US) Electric Toothbrush Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United States (US) Electric Toothbrush Market Revenues & Volume, By Online, 2018 - 2027F

6.3.3 United States (US) Electric Toothbrush Market Revenues & Volume, By Offline, 2018 - 2027F

7 United States (US) Electric Toothbrush Market Import-Export Trade Statistics

7.1 United States (US) Electric Toothbrush Market Export to Major Countries

7.2 United States (US) Electric Toothbrush Market Imports from Major Countries

8 United States (US) Electric Toothbrush Market Key Performance Indicators

9 United States (US) Electric Toothbrush Market - Opportunity Assessment

9.1 United States (US) Electric Toothbrush Market Opportunity Assessment, By Technology, 2021 & 2027F

9.2 United States (US) Electric Toothbrush Market Opportunity Assessment, By End-user, 2021 & 2027F

9.3 United States (US) Electric Toothbrush Market Opportunity Assessment, By Distribution Channel, 2021 & 2027F

10 United States (US) Electric Toothbrush Market - Competitive Landscape

10.1 United States (US) Electric Toothbrush Market Revenue Share, By Companies, 2021

10.2 United States (US) Electric Toothbrush Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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