Market Forecast By Produtct Type (Canned Peaches, Canned Mandarin Oranges, Canned Pineapple, Canned Pears, Others), By End User (Blow 20 Year Old, 20-40 Year Old, 40-50 Year Old, Over 50 Year Old) And Competitive Landscape
Product Code: ETC411117 | Publication Date: Oct 2022 | Updated Date: Jan 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | US Mandarin Market |
Forecast period | 2025-2031 |
CAGR | 9.6% |
Growing Sector | Food and Beverage |
The US Mandarin market report thoroughly covers the market by product type, by end user and competitive Landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The US Mandarin market has seen a significant upsurge over recent years, primarily driven by increasing consumer demand for healthier snack options and a growing awareness of the nutritional benefits of mandarins. This citrus fruit, known for its sweet flavor and easy-to-peel skin, has become a staple in American households, particularly during the winter months when they are in peak season. Retailers and suppliers have capitalized on this trend, enhancing supply chains and expanding grove areas to meet and stimulate further demand. Additionally, one notable trend in the US Mandarin market is the shift towards organic produce. Consumers are increasingly valuing fruits grown without the use of pesticides or synthetic fertilizers, willing to pay a premium for products labeled as organic. This has encouraged many growers to adopt more sustainable farming practices. Additionally, there's a trend towards diversifying mandarin varieties. Beyond the popular Clementine and Tangelo, exotic and hybrid varieties are gaining attention for their unique flavors and properties, further enriching the market's offerings.
According to 6Wresearch, US Mandarin market size is projected to grow at a CAGR of 9.6% during 2025-2031. The growth of the US Mandarin market can be attributed to several key factors. First, the role of health-conscious consumers cannot be overstated. With increasing emphasis on healthier eating habits, mandarins, renowned for their Vitamin C content and low calorie count, have found favor among individuals seeking nutritious snack options. Second, advancements in agricultural technology have enabled year-round supply, reducing seasonal gaps and keeping consumer interest piqued. Innovations in storage and transportation also ensure that mandarins reach consumers fresher and retain their quality longer, enhancing their appeal. Lastly, effective marketing strategies have played an essential role. Through social media campaigns, influencer endorsements, and creative packaging, mandarins have been positioned not just as a healthy food choice but also as a trendy, lifestyle product, broadening their appeal across various demographics.
Government initiatives have been instrumental in supporting the burgeoning US Mandarin market. Recognizing the growing consumer demand for organic and sustainably grown produce, governmental agencies have rolled out subsidies and grants for farmers who adopt eco-friendly practices. This not only aligns with national sustainability goals but also makes it financially viable for growers to transition towards organic farming. Furthermore, agricultural research institutions have received funding to explore advanced cultivation techniques and breed new mandarin varieties, aiming to enhance flavor, nutritional value, and resistance to pests and diseases. Constantly, these plans have improved the US Mandarin Market Share. Additionally,
These efforts underscore the government's commitment to fostering innovation in the agriculture sector, ensuring long-term growth and sustainability of the mandarin market.
Key companies that have significantly contributed to the growth of the US Mandarin market include Wonderful Citrus, Dole Food Company, and Sunkist Growers. Wonderful Citrus, the largest integrated grower, shipper, and packer of fresh citrus in America, leads the charge with their Halos brand mandarins, known for their seedless and easy-to-peel characteristics. Dole Food Company, recognized globally for its extensive array of fresh fruits and vegetables, offers a variety of citrus products, including mandarins, focusing on quality and sustainability. Sunkist Growers, a citrus marketing cooperative comprising thousands of members across California and Arizona, has effectively utilized its vast network to innovate in the mandarin segment, introducing new varieties and sustainable farming practices. Moreover, the trades’ clutch massive US Mandarin Market Revenues. Further, these companies, through their commitment to quality, innovation, and sustainability, have played pivotal roles in making mandarins a staple in American households
The future of the US mandarin market looks promising, driven by a confluence of trends favoring health-conscious choices and sustainability. Consumer demand for healthier snack options is on the rise, with mandarins offering a convenient, nutritious alternative to processed snacks. This shift towards health and wellness is expected to propel the consumption of mandarins in the coming years. Additionally, the growing emphasis on sustainable agriculture and responsible sourcing is likely to further enhance the appeal of mandarins grown with eco-friendly practices. Technological advancements in cultivation and supply chain management also hold the potential to improve yield, reduce waste, and ensure fresher produce reaches consumers faster than ever before. However, challenges such as climate change and water scarcity present ongoing risks to mandarin production, highlighting the need for continuous innovation and adaptive strategies within the sector.
According to Ravi Bhandari, Research Head, 6Wresearch, beyond fresh produce, the market also offers a variety of canned fruit options, catering to different consumer preferences and needs. Canned Peaches deliver the succulence and nutritional benefits of fresh peaches in a convenient, long-lasting form. Further, the canned Mandarin Oranges provide a sweet and tangy flavor, making them a popular ingredient in salads, desserts, and as a snack on their own. Moreover, the canned Pineapple offers versatility and a tropical taste, ideal for baking, cooking, or as a refreshing snack. Additionally, the canned Pears are soft, sweet, and ready to eat, perfect for those who enjoy the delicate taste of pears without the hassle of peeling and coring. These canned products ensure year-round availability, offering a practical way to enjoy fruits irrespective of the season, while also reducing food waste through extended shelf life.
The variety of canned fruits in the market caters to a wide demographic, appealing to consumers of all ages with specific preferences and nutritional needs. For those below 20 years old, canned fruits like mandarin oranges can be a delightful addition to snacks and meals, offering a blend of taste and health benefits appealing to younger taste buds. The 20-40-year-old cohort, often juggling a fast-paced lifestyle, might favor canned peaches or pineapple for their convenience and versatility, easily incorporated into both quick meals and sophisticated recipes. Individuals aged 40-50 are likely to appreciate canned fruits as part of a balanced diet, utilizing them in dishes that require minimal preparation time without sacrificing nutritional value. Meanwhile, those over 50 years old might prefer the ease and accessibility of canned pears, catering to dietary preferences or restrictions with a soft, easy-to-consume option that retains the flavors and benefits of fresh fruit.
The US Mandarin market report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States Mandarin Market Overview |
3.1 United States Country Macro Economic Indicators |
3.2 United States Mandarin Market Revenues & Volume, 2021 & 2031F |
3.3 United States Mandarin Market - Industry Life Cycle |
3.4 United States Mandarin Market - Porter's Five Forces |
3.5 United States Mandarin Market Revenues & Volume Share, By Produtct Type, 2021 & 2031F |
3.6 United States Mandarin Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 United States Mandarin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United States Mandarin Market Trends |
6 United States Mandarin Market Segmentations |
6.1 United States Mandarin Market, By Produtct Type |
6.1.1 Overview and Analysis |
6.1.2 United States Mandarin Market Revenues & Volume, By Canned Peaches, 2021-2031F |
6.1.3 United States Mandarin Market Revenues & Volume, By Canned Mandarin Oranges, 2021-2031F |
6.1.4 United States Mandarin Market Revenues & Volume, By Canned Pineapple, 2021-2031F |
6.1.5 United States Mandarin Market Revenues & Volume, By Canned Pears, 2021-2031F |
6.1.6 United States Mandarin Market Revenues & Volume, By Others, 2021-2031F |
6.2 United States Mandarin Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 United States Mandarin Market Revenues & Volume, By Blow 20 Year Old, 2021-2031F |
6.2.3 United States Mandarin Market Revenues & Volume, By 20-40 Year Old, 2021-2031F |
6.2.4 United States Mandarin Market Revenues & Volume, By 40-50 Year Old, 2021-2031F |
6.2.5 United States Mandarin Market Revenues & Volume, By Over 50 Year Old, 2021-2031F |
7 United States Mandarin Market Import-Export Trade Statistics |
7.1 United States Mandarin Market Export to Major Countries |
7.2 United States Mandarin Market Imports from Major Countries |
8 United States Mandarin Market Key Performance Indicators |
9 United States Mandarin Market - Opportunity Assessment |
9.1 United States Mandarin Market Opportunity Assessment, By Produtct Type, 2021 & 2031F |
9.2 United States Mandarin Market Opportunity Assessment, By End User, 2021 & 2031F |
10 United States Mandarin Market - Competitive Landscape |
10.1 United States Mandarin Market Revenue Share, By Companies, 2024 |
10.2 United States Mandarin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |