Product Code: ETC427257 | Publication Date: Oct 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States of America Razor Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 10.33% in 2026, following an initial rate of 10.06%, before easing to 4.39% at the end of the period.
The United States razor market is a highly competitive industry characterized by a wide range of products catering to various shaving needs. Major players in the market include Gillette (owned by Procter & Gamble), Schick (owned by Edgewell Personal Care), and BIC. The market is segmented into disposable razors, cartridge razors, safety razors, and electric razors, with consumers increasingly seeking convenience, performance, and sustainability in their shaving products. The rise of direct-to-consumer brands and subscription services has disrupted the traditional retail model, offering personalized experiences and cost savings to consumers. Additionally, the growing trend towards grooming and personal care among men has driven the demand for premium and innovative shaving products. Overall, the US razor market is expected to continue evolving with technological advancements and shifting consumer preferences shaping the industry`s landscape.
The US Razor Market is experiencing a shift towards sustainable and eco-friendly products, with a growing demand for razors made from recyclable materials and offering long-term use. Consumers are becoming more conscious of the environmental impact of disposable razors and are opting for reusable alternatives such as safety razors or straight razors. Moreover, there is a rising interest in innovative razor designs and technology, including subscription-based services for razor blade refills and customizable features. The market is also witnessing increased competition from direct-to-consumer brands that offer affordable yet high-quality razors through online channels, challenging traditional razor manufacturers. Overall, the US Razor Market is moving towards sustainability, innovation, and convenience to meet the evolving preferences of consumers.
In the US Razor Market, one of the key challenges faced is intense competition among major players such as Gillette, Schick, and Dollar Shave Club. These companies constantly strive to differentiate their products through innovative features and marketing strategies, leading to pricing pressures and reduced profit margins. Additionally, changing consumer preferences towards subscription-based services and online shopping have disrupted traditional retail channels, forcing razor companies to adapt their distribution strategies. The rising trend of eco-friendly and sustainable products also presents a challenge as consumers increasingly seek razors with minimal environmental impact. Furthermore, counterfeit products and intellectual property infringement pose risks to established brands in the market, requiring continuous efforts in brand protection and enforcement.
The US Razor Market presents several investment opportunities due to the growing demand for grooming products and increasing focus on personal care. With a shift towards sustainable and eco-friendly products, there is potential for investments in innovative razor technologies such as reusable or refillable razors made from environmentally friendly materials. Additionally, the rising popularity of subscription-based razor services offers opportunities for investments in direct-to-consumer brands that provide convenience and customization to consumers. Furthermore, the trend towards premium and high-quality shaving products creates avenues for investments in luxury razor brands catering to discerning customers. Overall, the US Razor Market offers diverse investment prospects driven by consumer preferences for sustainability, convenience, and quality in grooming products.
Government policies related to the US Razor Market primarily focus on ensuring product safety and consumer protection. The Food and Drug Administration (FDA) regulates razors classified as medical devices, such as electric razors, to ensure they meet safety standards and are properly labeled. The Consumer Product Safety Commission (CPSC) oversees the safety of non-medical razors, setting guidelines for product testing, labeling, and recalls if necessary. Additionally, the Federal Trade Commission (FTC) enforces truth in advertising laws to prevent deceptive marketing practices within the razor industry. These policies aim to safeguard consumers from potential harm, promote fair competition, and maintain market integrity in the US Razor Market.
The future outlook for the United States Razor Market appears promising, with steady growth expected due to factors such as increasing disposable incomes, rising focus on personal grooming, and advancements in razor technology. The market is also likely to benefit from the growing popularity of subscription-based razor services and a shift towards sustainable and eco-friendly grooming products. While competition is fierce among key players in the industry, innovation and product differentiation are expected to drive market growth. Additionally, the increasing influence of social media and online platforms in shaping consumer preferences and driving purchasing decisions is likely to further propel the growth of the US Razor Market in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Razor Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Razor Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Razor Market - Industry Life Cycle |
3.4 United States (US) Razor Market - Porter's Five Forces |
3.5 United States (US) Razor Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Razor Market Revenues & Volume Share, By Segment, 2021 & 2031F |
3.7 United States (US) Razor Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 United States (US) Razor Market Revenues & Volume Share, By Blade Type, 2021 & 2031F |
3.9 United States (US) Razor Market Revenues & Volume Share, By Consumer, 2021 & 2031F |
4 United States (US) Razor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United States (US) Razor Market Trends |
6 United States (US) Razor Market, By Types |
6.1 United States (US) Razor Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Razor Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 United States (US) Razor Market Revenues & Volume, By Cartridge Razors, 2021-2031F |
6.1.4 United States (US) Razor Market Revenues & Volume, By Disposable Razors, 2021-2031F |
6.1.5 United States (US) Razor Market Revenues & Volume, By Electric Razors, 2021-2031F |
6.1.6 United States (US) Razor Market Revenues & Volume, By Straight Razors, 2021-2031F |
6.1.7 United States (US) Razor Market Revenues & Volume, By Safety Razors, 2021-2031F |
6.2 United States (US) Razor Market, By Segment |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Razor Market Revenues & Volume, By Mass, 2021-2031F |
6.2.3 United States (US) Razor Market Revenues & Volume, By Standard, 2021-2031F |
6.2.4 United States (US) Razor Market Revenues & Volume, By Premium, 2021-2031F |
6.3 United States (US) Razor Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Razor Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 United States (US) Razor Market Revenues & Volume, By Department Stores, 2021-2031F |
6.3.4 United States (US) Razor Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 United States (US) Razor Market Revenues & Volume, By Online, 2021-2031F |
6.4 United States (US) Razor Market, By Blade Type |
6.4.1 Overview and Analysis |
6.4.2 United States (US) Razor Market Revenues & Volume, By Stainless Steel, 2021-2031F |
6.4.3 United States (US) Razor Market Revenues & Volume, By Carbon Steel, 2021-2031F |
6.5 United States (US) Razor Market, By Consumer |
6.5.1 Overview and Analysis |
6.5.2 United States (US) Razor Market Revenues & Volume, By Men, 2021-2031F |
6.5.3 United States (US) Razor Market Revenues & Volume, By Women, 2021-2031F |
7 United States (US) Razor Market Import-Export Trade Statistics |
7.1 United States (US) Razor Market Export to Major Countries |
7.2 United States (US) Razor Market Imports from Major Countries |
8 United States (US) Razor Market Key Performance Indicators |
9 United States (US) Razor Market - Opportunity Assessment |
9.1 United States (US) Razor Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Razor Market Opportunity Assessment, By Segment, 2021 & 2031F |
9.3 United States (US) Razor Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 United States (US) Razor Market Opportunity Assessment, By Blade Type, 2021 & 2031F |
9.5 United States (US) Razor Market Opportunity Assessment, By Consumer, 2021 & 2031F |
10 United States (US) Razor Market - Competitive Landscape |
10.1 United States (US) Razor Market Revenue Share, By Companies, 2021 |
10.2 United States (US) Razor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |