United States Water Purifier Market (2025-2031) | Outlook, Forecast, Trends, Analysis, Value, Growth, Revenue, Industry, Size, Share & Companies

Market Forecast By Technology (RO, RO + UV, RO + UV + UF, UF & Others (RO + UV + UF + TDS And Water Softeners)), By Distribution Channels (Retail Sales, Direct Sales, Online), By End Users (Commercial, Residential) And Competitive Landscape

Product Code: ETC160140 Publication Date: Mar 2022 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

United States Water Purifier Market Highlights

Report Name United States Water Purifier Market 
Forecast period 2025-2031
CAGR 6%
Growing Sector Commercial Sector

Topics Covered in the United States Water Purifier Market Report

United States Water Purifier Market report thoroughly covers the market By Technology, By Distribution Channels, By End User. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

United States Water Purifier Market Synopsis

United States Water Purifier Market Growthcan be attributed to several factors such as increasing awareness about the importance of clean drinking water, rising concerns about waterborne diseases, and advancements in technology leading to the development of efficient and cost-effective water purification systems.

According to 6Wresearch, the United States Water Purifier MarketSize is expected to reach a significant CAGR of6% during the forecast period 2025-2031. One of the most prominent drivers in the US water purifier market is technological advancements. With rapid developments in technology, new and innovative water purification systems have emerged that offer better efficiency, convenience, and cost-effectiveness. Apart from this, the increasing awareness about water pollution and purification. The rising concerns regarding contamination of natural sources of water, such as rivers and lakes, have led to a growing demand for purifiers among consumers. Additionally, with the proliferation of social media and easy access to information, people are becoming more conscious about their health and are actively seeking ways to ensure safe drinking water for themselves and their families. 

One of the major challenges facing the US water purifier market is the rising demand for clean and safe drinking water. With increasing industrialization and urbanization, there has been a significant increase in pollutants entering our water sources. Additionally, the high cost associated with advanced water purification technologies. While these technologies offer superior performance and efficiency, their initial costs can be a deterrent for many consumers. This could hinder the widespread adoption of these systems, especially among lower-income households.

United States Water Purifier Market Trends

United States Water Purifier Industryare constantly evolving, driven by various factors such as advancements in technology, growing awareness about water quality, and increasing health concerns.We can expect to see significant changes in the industry that will shape the future of water purification.One major trend that is expected to continue is the shift towards more sustainable and eco-friendly solutions. With growing concerns about environmental impact and resource conservation, consumers are increasingly looking for water purifiers that are not only effective but also environmentally responsible.

Investment Opportunities in the United States Water Purifier Market

United States Water Purifier Market Sharehas been a rise in innovative products such as smart water purifiers that offer convenient features like automatic shut-off and filter replacement alerts. This has further increased the demand for water purifiers, creating a favourable environment for investment.One of the key investment opportunities in this market is the demand for advanced filtration technologies. With mounting concerns over contaminants like chemicals, micro plastics, and bacteria in drinking water, there is a rising demand for more efficient and effective filtration systems. Investors can capitalize on this trend by investing in companies that specialize in advanced filtration technologies.

Leading Players in the United States Water Purifier Market

The United States water purifier market is expected to experience significant growth, with leading players playing a crucial role in shaping the industry. Key players include Brita, PUR,Culligan,Aquasana,ZeroWater, and iSpring. These companies remain at the forefront by addressing customer needs, incorporating new technologies, and ensuring the delivery of safe and clean drinking water.

Government Regulations

Government regulations play a crucial role in shaping the United States water purifier market. As consumers become increasingly aware of the importance of clean and safe drinking water, there has been a growing demand for quality water purifiers in the country. One of the key regulations governing the United States water purifier market is the Safe Drinking Water Act (SDWA). Enacted by Congress in 1974, this act aims to protect public health by regulating the quality of drinking water supplied to communities. Under this act, the Environmental Protection Agency (EPA) sets standards for contaminants in public water systems and requires regular testing and reporting by these systems.

Future Insights of the United States Water Purifier Market

Future insights are an important aspect to consider when examining the United States water purifier market. It allows us to anticipate potential changes and developments that may occur in the industry over a period of time, specifically. One key trend that is expected to shape the future of the water purifier market in the US is the increasing concern for clean and safe drinking water among consumers. With growing awareness about contamination and pollutants in tap water, there has been a rising demand for effective purification systems. This has led to an increase in innovation and technological advancements in water purifiers, with companies focusing on developing more efficient and affordable products.

Market Segmentation Analysis 

The report offers a comprehensive study of the subsequent market segments and their leading categories. 

RO technology to dominate the market- By Technology

Reverse Osmosis (RO) technology is one of the most popular methods used for water purification. It involves passing water through a semi-permeable membrane, removing impurities such as bacteria, viruses, and dissolved solids. This process also improves the taste and Odor of the water.

Retail sales to dominate the market- By Distribution channels

According to Ravi Bhandari, Research Head, 6wresearch, Retail sales currently hold the majority share in the United States water purifier market. This is due to the convenience and accessibility of purchasing water purifiers through physical retail stores.

Commercial sector to dominate the market-By End User

The commercial sector leads the United States water purifier market. This could be attributed to various factors such as strict regulations on water quality in commercial establishments, growing awareness about drinking clean and safe water, and increasing concerns about water-borne diseases in public spaces.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year 2024
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • United States water purifier Market Overview
  • United States water purifier Market Outlook
  • United States water purifier Market Forecast
  • Historical Data & Forecast of United States Water Purifier Market Revenues and Volume for the Period 2021-2031F
  • Historical Data & Forecast of United States Water Purifier Market Revenues and Volume, By Technology, for the Period 2021-2031F
  • Historical Data & Forecast of United States Water Purifier Market Revenues and Volume, By Distribution Channels, for the Period 2021-2031F
  • Historical Data & Forecast of United States Water Purifier Market Revenues and Volume, By End Users, for the Period 2021-2031F
  • United States Water Purifier Market Outlook on Drivers and Restraints
  • United States Water Purifier Market Trends
  • United States Water Purifier Industry Life Cycle
  • Porter’s Five Force Analysis
  • United States Water Purifier Market Opportunity Assessment
  • United States Water Purifier Market Share, By Company
  • United States Water Purifier Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Markets Covered

The market report has been segmented and sub-segmented into the following categories

By Technology

  • RO
  • RO + UV
  • RO + UV + UF
  • UF
  • Others (RO + UV + UF + TDS and Water Softeners)

By Distribution Channels

  • Retail Sales
  • Direct Sales
  • Online

By End Users

  • Commercial
  • Residential

United States Water Purifier Market (2025-2031): FAQs

United States Water Purifier MarketSize is expected to reach a significant CAGR of 6% during the forecast period 2025-2031.
One of the most prominent drivers in the US water purifier market is technological advancements. With rapid developments in technology, new and innovative water purification systems have emerged that offer better efficiency, convenience, and cost-effectiveness.
One of the major challenges facing the US water purifier market is the rising demand for clean and safe drinking water.
The Leading Players in this region are continuously striving towards innovation and development of advanced water purification technologies to cater to the growing demand for clean and safe drinking water.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Report Description
2.2 Key Highlights of The Report
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 United States Water Purifier Market Overview
3.1 United States Water Purifier Market Revenues and Volume, 2021-2031F
3.2 United States Water Purifier Market - Industry Life Cycle
3.3 United States Water Purifier Market - Porter’s Five Forces
3.4 United States Water Purifier Market Revenue Share, By Regions, 2021 & 2031F
4 United States Water Purifier Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 United States Water Purifier Market Trends
6 United States Water Purifier Market Competitive Benchmarking, By Operating Parameters &
 
Technical Parameters
7 Company Profiles
7.1 Unilever PLC
7.2 3M Company
7.3 Panasonic Corporation
7.4 Xiaomi Corporation
7.5 Honeywell International Inc.
7.6 Sharp Corporation
7.7 Royal Philips Group
7.8 Pentair plc
7.9 LG Electronics Inc.
7.10 Coway Co., Ltd.
8 Key Strategic Recommendation
9 Disclaimer
List of Figures
Figure 1. United States Water Purifier Market Revenues and Volume, 2021-2031F ($ Million, Thousand Units)
Figure 2. United States Water Purifier Market - Industry Life Cycle, 2021
Figure 3. United States Water Purifier Market Revenue Share, By Regions, 2021 & 2031F
Figure 4. United States Water Purifier Market Volume Share, By Regions, 2021 & 2031F
Figure 5. Spatial Distribution of Water Borne Diseases, 2018
Figure 6. United States Urban Population, By Size of City, 2018 & 2030E
Figure 7. Annual Average Housing Completion, 2012-2025E (Thousand Units)
Figure 8. United States Upcoming Skyscraper Projects, 2021E-2031E (Units)
Figure 9. United States Water Purifier Market – Ansoff Matrix
Figure 10. United States Water Purifier Market Revenues and Volume CAGR, By Regions, 2021E & 2031F
List of Tables
Table 1. United States Water Purifier Market Revenues, By Technology, 2021-2031F ($ Million)
Table 2. United States Water Purifier Market Volume, By Technology, 2021-2031F (Thousand Units)
Table 3. United States Water Purifier Market Revenues, By Distribution Channels, 2021-2031F ($ Million)
Table 4. United States Water Purifier Market Volume, By Distribution Channels, 2021-2031F (Thousand Units)
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