Vietnam Green Tea Market | Forecast, Growth, Trends, Analysis, COVID-19 IMPACT, Revenue, Share, Companies, Value, Size & Industry

Market Forecast By Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, Others), By Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Wild Berry, Jasmin, Basil, Others), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others) And Competitive Landscape
Product Code: ETC177769 Publication Date: Jan 2022 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Green Tea Market Size Growth Rate


The Vietnam Green Tea Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 9.09% in 2025, climbs to a high of 29.70% in 2028, and moderates to 19.46% by 2029.

Vietnam Green Tea Market Growth Rate

Green Tea Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)


In the Asia region, the Green Tea market in Vietnam is projected to expand at a exponential growth rate of 27.71% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

Green Tea Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Vietnam Green Tea Market Overview

The Vietnam Green Tea market has experienced steady growth in recent years, driven by an increasing awareness of the health benefits associated with green tea consumption. Consumers are increasingly seeking natural and healthy beverage options, contributing to the demand for green tea products. The market is characterized by a variety of green tea offerings, including loose leaves, tea bags, and ready-to-drink formats. Key players in the market are focusing on product innovation and quality to meet the evolving preferences of consumers.

Drivers of the Market

The Vietnam Green Tea market is thriving due to the growing awareness of the health benefits associated with green tea consumption. Green tea is known for its antioxidants and potential to promote weight management and overall well-being. The market is also influenced by the cultural significance of tea in Vietnam, where tea ceremonies and social gatherings often feature green tea. As the demand for healthy and natural beverages rises, the green tea market experiences steady growth.

Challenges of the Market

The Vietnam Green Tea market confronts challenges in maintaining the quality and authenticity of green tea. Weather conditions can affect the yield and taste of green tea leaves, and ensuring consistent quality is a continuous effort. Competing with countries like China and Japan, which are renowned for their green tea, is challenging. Building a strong brand and gaining recognition in the global market is an ongoing hurdle. Export regulations and adherence to international standards also play a significant role in the market`s challenges.

COVID 19 Impact on the Market

The COVID-19 pandemic has brought about shifts in the Vietnam Green Tea market. With a growing emphasis on health and wellness, there has been increased interest in green tea and its perceived health benefits. However, the closure of traditional retail outlets and disruptions in the hospitality sector may have affected the distribution channels for green tea products. The market players have likely responded by leveraging e-commerce platforms and emphasizing the health attributes of green tea to meet changing consumer demands.

Key Players in the Market

Known for its health benefits, the Vietnam Green Tea market sees the participation of industry leaders such as Tranquil Teas, Green Harmony, and PureLeaf Company.

Key Highlights of the Report:

  • Vietnam Green Tea Market Outlook
  • Market Size of Vietnam Green Tea Market, 2023
  • Forecast of Vietnam Green Tea Market, 2030
  • Historical Data and Forecast of Vietnam Green Tea Revenues & Volume for the Period 2020-2030
  • Vietnam Green Tea Market Trend Evolution
  • Vietnam Green Tea Market Drivers and Challenges
  • Vietnam Green Tea Price Trends
  • Vietnam Green Tea Porter's Five Forces
  • Vietnam Green Tea Industry Life Cycle
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Type for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Green Tea Bags for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Green Tea Instant Mixes for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Iced Green Tea for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Loose Leaf for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Capsules for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Flavour for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Lemon for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Aloe Vera for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Cinnamon for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Vanilla for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Wild Berry for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Jasmin for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Basil for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Distribution Channel for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Specialty Stores for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Convenience Stores for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Online Stores for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Green Tea Market Revenues & Volume By Others for the Period 2020-2030
  • Vietnam Green Tea Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Flavour
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Green Tea Top Companies Market Share
  • Vietnam Green Tea Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Green Tea Company Profiles
  • Vietnam Green Tea Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Green Tea Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Green Tea Market Revenues & Volume, 2020 & 2030F

3.3 Vietnam Green Tea Market - Industry Life Cycle

3.4 Vietnam Green Tea Market - Porter's Five Forces

3.5 Vietnam Green Tea Market Revenues & Volume Share, By Type, 2020 & 2030F

3.6 Vietnam Green Tea Market Revenues & Volume Share, By Flavour, 2020 & 2030F

3.7 Vietnam Green Tea Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F

4 Vietnam Green Tea Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Vietnam Green Tea Market Trends

6 Vietnam Green Tea Market, By Types

6.1 Vietnam Green Tea Market, By Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Green Tea Market Revenues & Volume, By Type, 2020-2030F

6.1.3 Vietnam Green Tea Market Revenues & Volume, By Green Tea Bags, 2020-2030F

6.1.4 Vietnam Green Tea Market Revenues & Volume, By Green Tea Instant Mixes, 2020-2030F

6.1.5 Vietnam Green Tea Market Revenues & Volume, By Iced Green Tea, 2020-2030F

6.1.6 Vietnam Green Tea Market Revenues & Volume, By Loose Leaf, 2020-2030F

6.1.7 Vietnam Green Tea Market Revenues & Volume, By Capsules, 2020-2030F

6.1.8 Vietnam Green Tea Market Revenues & Volume, By Others, 2020-2030F

6.2 Vietnam Green Tea Market, By Flavour

6.2.1 Overview and Analysis

6.2.2 Vietnam Green Tea Market Revenues & Volume, By Lemon, 2020-2030F

6.2.3 Vietnam Green Tea Market Revenues & Volume, By Aloe Vera, 2020-2030F

6.2.4 Vietnam Green Tea Market Revenues & Volume, By Cinnamon, 2020-2030F

6.2.5 Vietnam Green Tea Market Revenues & Volume, By Vanilla, 2020-2030F

6.2.6 Vietnam Green Tea Market Revenues & Volume, By Wild Berry, 2020-2030F

6.2.7 Vietnam Green Tea Market Revenues & Volume, By Jasmin, 2020-2030F

6.2.8 Vietnam Green Tea Market Revenues & Volume, By Others, 2020-2030F

6.2.9 Vietnam Green Tea Market Revenues & Volume, By Others, 2020-2030F

6.3 Vietnam Green Tea Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Vietnam Green Tea Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F

6.3.3 Vietnam Green Tea Market Revenues & Volume, By Specialty Stores, 2020-2030F

6.3.4 Vietnam Green Tea Market Revenues & Volume, By Convenience Stores, 2020-2030F

6.3.5 Vietnam Green Tea Market Revenues & Volume, By Online Stores, 2020-2030F

6.3.6 Vietnam Green Tea Market Revenues & Volume, By Others, 2020-2030F

7 Vietnam Green Tea Market Import-Export Trade Statistics

7.1 Vietnam Green Tea Market Export to Major Countries

7.2 Vietnam Green Tea Market Imports from Major Countries

8 Vietnam Green Tea Market Key Performance Indicators

9 Vietnam Green Tea Market - Opportunity Assessment

9.1 Vietnam Green Tea Market Opportunity Assessment, By Type, 2020 & 2030F

9.2 Vietnam Green Tea Market Opportunity Assessment, By Flavour, 2020 & 2030F

9.3 Vietnam Green Tea Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F

10 Vietnam Green Tea Market - Competitive Landscape

10.1 Vietnam Green Tea Market Revenue Share, By Companies, 2023

10.2 Vietnam Green Tea Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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