Vietnam Sun Care Products Market (2025-2029) | Industry, Revenue, Size, Outlook, Share, Forecast, Trends, Value, Growth, Companies & Analysis

Vietnam Sun Care Products Market Highlights

Topics Covered in the Vietnam Sun Care Products Market Report

The Vietnam Sun Care Products Market report thoroughly covers the market by type and distribution channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Vietnam Sun Care Products Market Synopsis

The Vietnam sun care products market is experiencing vigorous growth owing to its increasing public awareness of UV protection, changing beauty standards, and tropical climate. Consumers are progressively adopting sun protection into daily skincare routines. The use of sunscreen has been enhanced across diverse age groups through social media influence, urbanization, and modern retail growth. There is heavy competition in both domestic and global brands, with a mix of premium and affordable offers to suit the humid climate and consumer preferences of the country.

The Vietnam Sun Care Products Market is anticipated to grow at a CAGR of 13.89% during the forecast period 2025-2029. The Vietnam Sun Care Products Market is propelled by an increase in awareness of skin protection due to rising pollution and UV exposure. Consumers gained awareness about the importance of SPF through social media and K-beauty influence. In addition, wider access to premium and dermatologically tested sun care products was enabled by a rise in disposable incomes. Educational campaigns and dermatologists’ recommendations are essential in leading sunscreen adoption, particularly in cities like Hanoi and Ho Chi Minh City.

Vietnam Sun Care Products Market Challenges

In spite of the growing interest, the Vietnam Sun Care Products industry encounters obstacles that hinder its growth, such as misconceptions about daily sunblock use and low penetration in rural areas. Several users still consider sun protection necessary only at the beach or during outdoor work. Moreover, some consumers avoid its daily use due to skin sensitivity issues and product cost. Rise in competition and regulatory scrutiny also acts as a barrier for small brands to fulfill compliance and sustain market share.

Vietnam Sun Care Products Market Trends

Current trends have led to a rise in preference for multifunctional products—anti-aging, SPF creams with moisturizing, or whitening properties. Consumers are transitioning to non-comedogenic, lightweight, and reef-safe formulations. There's also an increase in demand for natural and mineral-based sunscreen. Social media influencers and dermatologists are a crucial part of product endorsements. E-commerce platforms are further enhancing the availability of international and niche brands that were previously inaccessible in Vietnam.

Investment Opportunities in the Vietnam Sun Care Products Market

The Vietnam Sun Care Products Market offers compelling investment opportunities in affordable, daily-use SPF products tailored to suit the country's climate and skin types. Brands providing locally produced, dermatologically approved sun care lines stand to maintain market share. Robust expansion is possible through collaborations with online beauty retailers, pharmacies, and social media influencers. Men’s and children’s SPF products remain untouched, and with increasing demand for clean beauty, investors can also explore plant-based or eco-certified lines.

Leading Players in the Vietnam Sun Care Products Market

Prominent companies include Nivea, L'Oréal (La Roche-Posay), Shiseido, Rohto Mentholatum (Sunplay), and Anessa, valued for their broad product ranges and strong brand trust. Domestic brands like Thorakao are gaining popularity in price-sensitive segments.  Global brands often dominate urban markets, while local players emphasize affordability. Market competition is driven by innovation, skin sensitivity compatibility, and tactical retail presence in pharmacies, supermarkets, and digital platforms like Lazada and Tiki.

Government Regulations in the Vietnam Sun Care Products Market

According to the Vietnamese government data, sun care products are classified under cosmetics and must follow the Ministry of Health’s guidelines. The Drug Administration of Vietnam (DAV) oversees compliance with the ASEAN Cosmetic Directive, regulating ingredient safety and SPF claim accuracy.  All products require registration, proper labeling in Vietnamese, and approval of UV filters. Imported products must pass customs clearance and quality checks before distribution in the local market.

Future Insights of the Vietnam Sun Care Products Market

The Vietnam sun care products market is anticipated to progress at a steady pace as the awareness of skin health increases. Future trends are expected to be blue-light protection, water-resistant, and eco-friendly sunscreens brands providing cruelty-free certification, transparency, and clean labels will thrive as consumers prioritize skin longevity and sustainable beauty.  Expansion into rural and tier-2 cities, combined with targeted marketing and dermatological partnerships, will drive the next wave of growth in the sector.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

Sunscreen cream segment to Dominate – By Type

According to Adammya, Senior Research Analyst at 6Wresearch, the sunscreen cream segment is expected to dominate the market due to its wide usage, affordability, and consumer familiarity.

Online retail channels to lead the Market – By Distribution Channel

Online retail channels are anticipated to lead the market owing to the growing influence of e-commerce platforms like Shopee, Lazada, and Tiki. These platforms offer convenience and access to international brands, driving higher engagement among young and tech-savvy consumers.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Sun Care Products Market Outlook
• Market Size of Vietnam Sun Care Products Market, 2024
• Forecast of Vietnam Sun Care Products Market, 2029
• Historical Data and Forecast of Vietnam Sun Care Products Revenues & Volume for the Period 2019-2029
• Vietnam Sun Care Products Market Trend Evolution
• Vietnam Sun Care Products Market Drivers and Challenges
• Vietnam Sun Care Products Price Trends
• Vietnam Sun Care Products Porter's Five Forces
• Vietnam Sun Care Products Industry Life Cycle
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Type for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Self Tanning for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By After Sun for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Sun Protection for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Distribution Channel for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Supermarkets/ Hypermarkets for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Specialists Stores for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Online Store for the Period 2019-2029
• Historical Data and Forecast of Vietnam Sun Care Products Market Revenues & Volume By Others for the Period 2019-2029
• Vietnam Sun Care Products Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• Vietnam Sun Care Products Top Companies Market Share
• Vietnam Sun Care Products Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Sun Care Products Company Profiles
• Vietnam Sun Care Products Key Strategic Recommendations

Market Segmentation

The Market report covers a detailed analysis of the following market segments:

By Type

• Self Tanning
• After Sun
• Sun Protection

By Distribution Channel

• Supermarkets/ Hypermarkets
• Specialists Stores
• Online Store