Product Code: ETC036950 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Vietnam Women`S Wear market currently, in 2023, has witnessed an HHI of 1912, Which has increased slightly as compared to the HHI of 1344 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Vietnam women`s wear market has experienced remarkable growth in recent years, driven by the country`s rising fashion consciousness, changing lifestyle trends, and the growing number of working women. Women`s wear includes a wide range of clothing and apparel, such as dresses, tops, trousers, and outerwear, catering to the diverse fashion preferences of women in Vietnam. As the economy continues to grow and urbanization increases, the demand for stylish, comfortable, and affordable women`s wear has risen, contributing to the expansion of the market.
The growth of the Vietnam women`s wear market is influenced by several key drivers. Firstly, the increasing number of working women in Vietnam has led to higher demand for professional and office-appropriate clothing, driving the growth of formal women`s wear. Secondly, the rising fashion consciousness among Vietnamese women, fueled by exposure to global fashion trends through social media and internet platforms, has driven the demand for trendy and fashionable women`s wear. Additionally, the growing disposable incomes of consumers have contributed to increased spending on clothing and fashion accessories.
Despite the market`s growth, the Vietnam women`s wear industry faces certain challenges. Firstly, intense competition in the apparel market, with both local and international brands, poses a challenge for domestic women`s wear brands to stand out and gain market share. The industry must focus on product differentiation, brand positioning, and effective marketing strategies to remain competitive. Secondly, fluctuations in raw material prices and supply chain disruptions can impact production costs and pricing for women`s wear. The industry must adopt strategies for cost management and risk mitigation.
The COVID-19 pandemic had a significant impact on the Vietnam women`s wear market. During the pandemic, disruptions in economic activities and changes in consumer behavior affected the fashion retail industry, with a decline in physical store sales. However, as the situation improved and consumer confidence returned, the market witnessed a gradual recovery. The pandemic also accelerated the adoption of e-commerce and online shopping for women`s wear.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Women's Wear Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Women's Wear Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Women's Wear Market - Industry Life Cycle |
3.4 Vietnam Women's Wear Market - Porter's Five Forces |
3.5 Vietnam Women's Wear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Women's Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Women's Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Women's Wear Market Trends |
6 Vietnam Women's Wear Market, By Types |
6.1 Vietnam Women's Wear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Women's Wear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Women's Wear Market Revenues & Volume, By Top Wear, 2021-2031F |
6.1.4 Vietnam Women's Wear Market Revenues & Volume, By Bottom Wear, 2021-2031F |
6.1.5 Vietnam Women's Wear Market Revenues & Volume, By Sports & Active Wear, 2021-2031F |
6.1.6 Vietnam Women's Wear Market Revenues & Volume, By Intimates & Sleepwear, 2021-2031F |
6.1.7 Vietnam Women's Wear Market Revenues & Volume, By Footwear, 2021-2031F |
6.1.8 Vietnam Women's Wear Market Revenues & Volume, By Accessories, 2021-2031F |
6.2 Vietnam Women's Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Women's Wear Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Vietnam Women's Wear Market Revenues & Volume, By Online, 2021-2031F |
7 Vietnam Women's Wear Market Import-Export Trade Statistics |
7.1 Vietnam Women's Wear Market Export to Major Countries |
7.2 Vietnam Women's Wear Market Imports from Major Countries |
8 Vietnam Women's Wear Market Key Performance Indicators |
9 Vietnam Women's Wear Market - Opportunity Assessment |
9.1 Vietnam Women's Wear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Women's Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Women's Wear Market - Competitive Landscape |
10.1 Vietnam Women's Wear Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Women's Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |