A2 Milk market size in India | Consumption Trends and Growth Forecast 2025

Q: What factors drive the overall growth of the India A2 milk market?

The growth is mainly due to rising consumer awareness of health benefits, particularly related to digestive wellness and lactose sensitivity.

Q: What are the major challenges in the A2 milk market in India?

Premium pricing, lack of consumer awareness in rural areas, need for A2 certification, and the challenge of scaling desi cow milk production.

Q: What is the impact of innovation in the A2 milk industry in India?

Innovation in packaging, product forms (e.g., infant formula, A2 ghee), and traceability tools is expanding the market and improving consumer trust.

Q: Which regions are expected to lead in market share?

Urban and metro regions—especially in Maharashtra, Gujarat, Delhi-NCR, and Karnataka—are currently driving consumption.

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Code: MTA4241

Publication Date: Jun 2025

What is the A2 Milk market size in India?

According to 6Wresearch internal database and industry insights, India A2 Milk market is expected to grow at a CAGR of 8.5%.

This stable growth is fueled by increasing awareness about digestive health benefits, expansion of product categories and increasing demand for clean-labeled and natural dairy products.

Major Growth Factors

Health-conscious consumer changes towards A2 beta-casing milk for better digestion and low lactose sensitivity issues.
Expansion in product forms like infant formula, ghee, powder, yogurt, and flavored beverages.
Growing preference for natural and chemical-free dairy products in urban centers.
Wider accessibility via e-commerce platforms, supermarkets, and health-focused retail outlets.
Branding and certification improvements assuring authenticity of A2-only sourcing from specific cow breeds (e.g., Gir, Sahiwal, Jersey).

Market Trends

The A2 milk market is witnessing dynamic transformation as consumers increasingly seek dairy products aligned with digestive wellness, clean-label nutrition, and traceable sourcing. Key trends include the premiumization of dairy offerings, expansion of A2 milk into value-added products (like yogurt, infant formula, and cheese), and the mainstream adoption in urban and semi-urban retail channels.