Ayurveda market size in India | Forecast and Future Outlook 2025

Q: What factors drive the overall growth of the Ayurveda market in India?

The surge in natural product demand, digital outreach, government initiatives, and innovation in health and beauty segments are primary growth drivers.

Q: What are the major challenges in the Ayurveda market?

Challenges include standardization issues, regulatory complexity, supply chain limitations for quality herbs, and lack of global clinical validation.

Q: Which regions are expected to lead in market share?

Urban centers like Delhi, Mumbai, Bengaluru, and Pune dominate consumption, but demand is growing fast in Tier 2/3 regions.

Q: What is the impact of technology in the Ayurveda industry?

Digital platforms are expanding access to Ayurvedic consultations, subscriptions, and personalized wellness routines, while AI is being explored for dosha profiling and custom blends.

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Code: MTA4078

Publication Date: Jun 2025

What is the Ayurveda market size in India?

According to 6Wresearch internal database and industry insights, the India Ayurveda market size is expected to grow at enormous growth rate, recording a compound annual growth rate (CAGR) of around 8.6%.

This growth is driven by increasing consumer preference for natural and herbal products, expanding digital access to Ayurvedic solutions and constant government support through the Ministry of AYUSH.

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Key Growth factors

Consumers are rapidly moving to Ayurvedic treatment for immunity, digestion, stress relief and skin care.
Financial incentives, export promotion, and inclusion of inclusion in health schemes are supporting the development of the industry.
Ayurveda brands are rapidly expanded through the D2C model and online marketplace.
The launch of Ayurveda-based beverages, cosmetics and nutraceuticals is attracting a young demographic.
Indian Ayurvedic products are receiving tractions run by global welfare trends in North America, Europe, and Southeast Asia.

India Ayurveda Market Trends

India Ayurveda Market has witnessed significant growth in recent years, driven by trends such as increasing consumer preference for natural and holistic healthcare solutions. Rising awareness about the benefits of Ayurvedic products and treatments has led to a surge in demand for herbal supplements, skincare, and immunity-boosting solutions. Additionally, the government's support through initiatives such as AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) has facilitated growth of this industry.