What is the b2b e-commerce market size?
According to 6Wresearch internal database and industry insights, the
Global b2b e-commerce market was valued at approximately
USD 19.3 trillion in 2024 and is projected to surpass a valuation of USD 28.8 trillion by 2031, growing at a CAGR of 13.1%.
This growth is driven by rapid digitization, AI and automation dependence on AI and automation and scalability of cloud-based procurement platforms. As the enterprises move away from the traditional offline models, the B2B e-commerce becomes central for global trade and supply chain efficiency.
Key Growth Factors
- Business speed and transparency are transferred to purchase, distribution and supply chain operations on online platforms.
- Automatic rear -order, chatbots, and individual catalogues to streamline B2B workflows and improve buyer's experience.
- Cloud solutions increase scalability, integration and remote access, supporting hybrids and global workforce.
- B2B platforms enable seamless global sourcing, especially in Asia-Pacific, Europe and North America.
- Cheap e-commerce tools and mobile-first platforms are attracting small and medium enterprises for B2B marketplace.
B2B E-commerce Market Trends
The B2B e-commerce market has been growing rapidly, driven by evolving buyer expectations and advancements in digital technologies. One key trend is the increasing use of AI-powered platforms to enhance personalization and improve customer experiences. Businesses are leveraging AI to provide tailored product recommendations, streamline procurement processes, and offer predictive insights into customer needs.
Major Companies
- Alibaba Group
- Amazon Business
- IndiaMART InterMESH Ltd.
- ThomasNet
- MercadoLibre
- Pepagora
b2b e-commerce market (2025-2031): FAQs
The growth is mainly due to increased digital procurement, AI-driven order management, and cost advantages from online distribution models.
Key challenges include integration complexity with legacy systems, digital security, transaction fraud, and reluctance from traditional buyers to go digital.
Asia-Pacific holds the dominant share, driven by China, India, and Southeast Asia, while North America leads in enterprise software integration and SaaS-driven marketplaces.
AI improves inventory forecasting, customer segmentation, personalized pricing, and predictive purchasing—enabling platforms to operate with higher efficiency and accuracy.
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