Dietary Supplements Market Size | The Rise of Dietary Supplements 2025

Q: What is the dietary supplements market overall size?

The dietary supplements market is projected to surpass USD 291.3 billion by 2031.

Q: What are the most popular types of dietary supplements?

Vitamins, minerals, protein supplements, probiotics, and omega-3 fatty acids are among the top-selling categories globally.

Q: How has e-commerce impacted the supplements market?

Convenience, simple price comparison, and doorstep delivery have all contributed to the rise in online sales, particularly since the pandemic.

Q: What are the dietary supplements market challenges?

Maintaining product quality, accurate labelling, and compliance with regional health authority guidelines are some challenges for manufacturers.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4460

Publication Date: Jun 2025

What is the Dietary Supplements Market Size?

According to 6Wresearch internal database and industry insights, the dietary supplements market was estimated to be worth USD 176.2 billion in 2024 and is expected to grow to USD 291.3 billion by 2031.The market is registering a solid CAGR of 7.5% during the upcoming years.

Rising disposable incomes, an aging population, growing consumer awareness of preventive healthcare, and an expansion of product innovations meeting a range of health and wellness needs are the main drivers of this growth.

Key Growth Factors of the Dietary Supplements Market

Health consciousness and preventive healthcare are becoming more and more important.
Growing demand for supplements that improve immunity and aid in weight loss
Expansion of e-commerce sites to enable convenient accessibility and home delivery
Continuous product development with ingredients derived from plants, herbs, and organic sources
Growing interest among young people in protein supplements and sports nutrition
Frameworks for supportive regulations that maintain safety and quality standards

Dietary Supplements Market Trends

The dietary supplements market trends include the increase in demand for personalized supplements custom-made to individual health profiles. Clean-label, non-GMO, and allergy-free products are becoming more and more popular. As convenient dosage forms, gummies, chewable, and functional beverages are becoming more and more popular. To appeal to consumers who care about the environment, brands are also making investments in eco-friendly ingredient sourcing and sustainable packaging. New purchasing habits are also being shaped by subscription-based supplement delivery services and digital health apps.

Emerging Developments in the Dietary Supplements Market

The market is evolving with technological advancements such as DNA-based nutrition tests that recommend customized supplements. To meet specialized health needs, companies are launching novel formulations that combine probiotics, adaptogens, and superfoods. Partnerships between pharmaceutical companies and wellness brands are increasing product diversification. Furthermore, enhancing consumer insights through the integration of AI and big data analytics is driving more targeted marketing and product development strategies.