Green Tea Market Size in India | Health Trends & Consumer Insights 2025

Q: What is the projected growth rate of India green tea market by 2031?

The India green tea market is projected to expand its landscape at a CAGR of 9.4% during the forecast period 2025-2031.

Q: What is driving the growth of green tea in India?

Health consciousness, lifestyle changes, and demand for natural beverages are the main drivers.

Q: Are flavoured green teas popular in India?

Yes, variants like tulsi, lemon, ginger, and matcha-infused green teas are gaining popularity.

Q: Which consumer segment is the largest for green tea in India?

Urban millennials and health-focused consumers form the largest buyer group.

Q: Are Indian brands competing with global green tea players?

Yes, Indian brands are gaining traction by offering localized blends, organic products, and value pricing.

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Code: MTA4592

Publication Date: Jun 2025

What is the growth rate of India Green Tea Market?

According to 6Wresearch internal database and industry insights, the India green tea market is expected to expand its landscape at a CAGR of 9.4% during the forecast period 2025–2031.

The India green tea market is expanding due to increasing health awareness, rising disposable income, and growing demand for antioxidant-rich, low-caffeine beverages.

Key Growth Factors of the India Green Tea Market

Rising awareness about health, wellness, and natural immunity boosters
Shifting of urban consumers from sugary drinks to herbal and green beverages
Expansion of retail channels including online, supermarkets, and wellness stores
Celebrity endorsements and social media influence promoting green tea lifestyles
Launch of flavoured and functional green teas targeting niche health segments
Government campaigns promoting Ayurveda and herbal consumption

India Green Tea Market Trends

The India green tea market is accelerating positively especially the demand is increasing in premium and organic green tea variants. Among the consumers, there is an increasing demand of blend with tulsi, lemon, mint, matcha, and moringa for added health benefits. Now, the focus of brands is on eco-friendly packaging and single-serve formats. Digital sales through e-commerce and health platforms are playing a key role in market penetration, especially among younger, urban audiences.

Emerging Developments in the India Green Tea Market

The green tea market is seeing some emerging developments such as the startups and traditional tea companies are investing in innovative flavours, cold-brew green tea, and ready-to-drink bottled formats. There is also growing use of green tea in the beauty and wellness products. The launch of new products with detox, weight loss, and digestive health claims are attracting health-focused consumers. Brands are using AI-driven personalization to suggest blends based on user profiles.