Hair Care Market Size in India | Segments & Growth Drivers 2025

Q: What is the growth rate of the hair care market in India?

The India hair care market is projected to grow at a CAGR of 8.4% from 2025 to 2031.

Q: What future trends are shaping India’s hair care industry?

Trends include herbal and organic formulations, gender-specific solutions, AI-based customization, and D2C delivery models.

Q: What are the key challenges in this market?

Major challenges are counterfeit products, inconsistent ingredient quality, price sensitivity, and limited consumer education on product use.

Q: Which segments are growing fastest in hair care?

Hair oils, anti-hair fall shampoos, serums, and scalp treatments are among the fastest-growing segments.

Q: Is digital marketing influencing the market?

Yes, influencer-driven campaigns and online tutorials are strongly shaping buying decisions, especially among millennials.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA4598

Publication Date: Jun 2025

What is the size of India Hair Care Market?

According to 6Wresearch internal database and industry insights, the India hair care market is expected to grow at a CAGR of 8.4% during the forecast period 2025–2031.

India hair care market is expanding rapidly due to increasing consumer focus on grooming, rising awareness of hair health, and growth of natural and organic product lines.

Key Growth Factors of the India Hair Care Market

Rising disposable income and personal grooming awareness among men and women
Shifting towards herbal, ayurvedic, and sulphate-free hair products
Increasing hair-related concerns due to pollution, water quality, and stress
Rapid growth of e-commerce and digital beauty influencers
Introduction of customized hair care regimens and scalp-specific solutions
Rising demand from urban and tier-2 cities with beauty-focused youth

India Hair Care Market Trends

The India hair care market is growing with a strong shift towards the clean-label, organic, and dermatologically-tested products. Hair serums, oils, and masks designed for specific concerns like dandruff, hair fall, and frizz are becoming more popular. DIY hair treatments and “salon-at-home” kits are gaining traction among young consumers. Subscription-based D2C models and ingredient-focused branding are transforming the product landscape. Men’s hair care and scalp care segments are emerging as high-potential categories.

Emerging Developments in the India Hair Care Market

Market is seeing some emerging developments such as new brands are entering the market with science-backed ayurvedic and vegan formulations. Technology integration in hair diagnostics using apps and AI tools is gaining interest. Further, packaging innovations like refillable bottles and sustainability-focused branding are emerging. R&D is focusing on clinically tested bioactive ingredients and problem-specific treatments. The collaboration between salons and FMCG brands is rising to launch professional care ranges.