Hair Oil Market Size in India | Natural, Herbal & Cosmetic Insights 2025

Q: What is the expected growth rate of the India hair oil market from 2025 to 2031?

The market is expected to expand its landscape at a CAGR of 7.2% during the forecast period.

Q: Which segments are driving hair oil demand in India?

Herbal and non-sticky oils are the top-growing segments, especially among urban millennials.

Q: Is the rural market still dominant in hair oil sales?

Yes, the rural market continues to contribute significantly.

Q: What role does Ayurveda play in this market?

Ayurveda remains a strong driver, with consumers preferring oils based on traditional ingredients like Bhringraj, Brahmi, and Amla.

Q: What challenges are faced by the hair oil industry in India?

Challenges include counterfeit products, price sensitivity, raw material availability, and changing consumer habits toward serum-based alternatives.

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Code: MTA4601

Publication Date: Jun 2025

What is the growth rate of the India Hair Oil Market?

According to 6Wresearch internal database and industry insights, the India hair oil market is projected to flourish at a CAGR of 7.2% during the forecast period 2025–2031.

The hair oil market continues to grow steadily in forth coming years, as the market is driven by increasing consumer focus on natural personal care, hair nourishment, and traditional Ayurvedic remedies.

Key Growth Factors of the India Hair Oil Market

Expansion of e-commerce and D2C brands
Rising demand for herbal and chemical-free hair care products
Cultural importance of hair oiling in Indian households
Growth in rural and urban retail penetration
Product innovations with non-sticky and scented oils
Influence of celebrity endorsements and health-conscious consumers

India Hair Oil Market Trends

The hair oil market is undergoing for the major transformation with a surge in demand for Ayurvedic and organic formulations, particularly those enriched with coconut, amla, almond, argan, and onion oil. The preference of lightweight and fast-absorbing oils is increasing among consumers, while rural areas still drive demand for traditional variants. Through branded products in sleek packaging, Premiumization is emerging, while smaller SKUs cater to value-conscious consumers.

Emerging Developments in the India Hair Oil Market

The hair oil market is seeing some emerging developments such as the innovation in cold-pressed and multi-benefit oils combining anti-hair fall, dandruff control, and scalp nourishment. Nowadays, Ayurvedic blends and dermatologically tested products are gaining consumer trust. Further, e-commerce platforms are enabling customized subscription models, and influencer marketing is boosting adoption in Tier I and II cities.