Healthy Snack Market Size in India | Demand Trends & Forecast 2025

Q: What is the growth rate of the healthy snack market in India?

The market is continued to gain growth at the strong CAGR of 10.0% during forecast period 2025-2031.

Q: What are the major drivers of the healthy snack industry in India?

Drivers include the rise in fitness trends, growing online availability, and increasing consumer focus on preventive health.

Q: What are the key challenges in the healthy snack market?

High pricing of premium healthy snacks, limited awareness in rural areas, and taste preferences shifting toward traditional flavours.

Q: What trends are influencing the healthy snack space in India?

Trends include millet-based snacks, vegan protein options, functional fortification, and sustainable, minimal-ingredient offerings.

Q: Which regions are showing the highest demand for healthy snacks in India?

Metro cities like Delhi, Mumbai, Bengaluru are showing highest demand for healthy snack in India

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Code: MTA4667

Publication Date: Jul 2025

What is the growth rate of the India Healthy Snack Market?

According to 6Wresearch internal database and industry insights, the Global Healthy Snack Market in India is growing steadily and is projected to witness significant expansion during the forecast period 2025–2031, growing at a CAGR of 10.0%.

The healthy snack market is supported by increasing health awareness, changing dietary patterns, and the growing influence of fitness-driven lifestyles. As the consumers becoming calorie-conscious and seeking benefits in their everyday food choices, the demand for healthier snacking alternatives is increasing.

Key Growth Factors of the India Healthy Snack Market

Rising demand for low-calorie, high-protein, and gluten-free snack options
Growing millennial and Gen Z population adopting fitness-focused diets
Expanding e-commerce and D2C health food brands
Increased awareness about lifestyle diseases and preventive nutrition
Demand of snacks culture among working professionals
Support of government with the promotion of nutrition-rich food

India Healthy Snack Market Trends

The market is navigating through shift towards the plant-based snacks, clean-label products, and fortified ingredients. The demand for millet-based snacks, roasted seeds, protein bars, and fruit-based bites is rising with the time. Market is introduced the snacks that cater to keto, vegan, and diabetic-friendly diets, especially by the popular brand. Urban consumers are increasingly reading ingredient labels, favouring transparency, and switching from fried snacks to air-popped, baked, or cold-pressed options. Manufacturers are innovating the packaging and small-size trial packs are further boosting adoption.

Emerging Developments in the India Healthy Snack Market

Innovations have been bringing developments in the India healthy snack market include smart labelling, AI-powered nutrition customization, and probiotic snack formats. The focus of brand is rising on sustainable packaging, zero-sugar recipes, and regionally inspired healthy alternatives such as ragi chips and jackfruit crisps. Startups are leveraging subscription models, influencer marketing, and functional blends for example snacks with immunity-boosting herbs or vitamins. Local producers are gaining ground through organic certifications and clean ingredient sourcing.