How big is the 4K TV market | Market Size & Growth Insight

Q: What is the current size and forecast of the 4K TV market?

The 4K TV market was valued at USD 74.3 billion in 2024 and is projected to reach USD 135.6 billion by 2031, growing at a CAGR of 9.1%.

Q: Which segments are growing fastest?

Smart 4K TVs with screen sizes above 55 inches are witnessing the fastest growth.

Q: What drives the demand for 4K TVs?

Affordable pricing, better display technologies, and 4K streaming content are major demand drivers.

Q: What challenges affect the market?

High competition, limited 4K broadcast content in some regions, and price-sensitive consumers are key challenges.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4831

Publication Date: Jul 2025

How big is the 4K TV Market?

According to 6Wresearch internal database and industry insights, the Global 4K TV market was valued at approximately USD 74.3 billion in 2024 and is projected to reach USD 135.6 billion by 2031, growing at a CAGR of 9.1% during the forecast period.

This growth is fueled by declining prices of UHD panels, rising consumer preference for high-resolution content, and increasing penetration of streaming platforms delivering 4K content.

Key Growth Drivers of the 4K TV Market

Rapid adoption of smart TVs and OTT content consumption globally
Decreasing average selling price of 4K panels and increasing screen size demand
Broadcasting upgrades and rising availability of native 4K content
Technology innovations in OLED, QLED, and Mini-LED display panels
Growing middle-class population with higher disposable income in emerging economies

4K TV Market Trends

4K TV market is evolving rapidly with the widespread integration of smart operating systems like Google TV, Tizen, and webOS in UHD displays. Brands are offering voice control, AI upscaling, and refresh rates above 120Hz for gaming and sports. Increasing demand for larger displays—55 inches and above—is driving premium product sales. 4K TVs with ultra-thin bezels, wall-mounting flexibility, and Dolby Vision/Atmos support are becoming standard. In addition, retail promotions during online shopping festivals and growing demand from rural and Tier 2 cities in developing regions are accelerating volume growth.

Emerging Developments in the 4K TV Market

New trends are the introduction of energy-saving, 4K TV with quantum-dotted OLEDs and hybrid backlighting. The manufacturers are looking at an option of modular 4K TVs with replaceable panels and the wireless connectivity. The incorporation into smart home technologies, such as Alexa and Google assistant, as well as Matter protocols is becoming a trend. In a bid to attract some of the design-sensitive customers, some brands are testing the waters with their foldable and rollable screen technology. Product evolution is also driven by more innovative 8K upscaling engines and picture calibration powered by artificial intelligence. Bundled experiences are being nurtured by the collaboration between content platforms and hardware brands, which are providing 4K content subscriptions.