How Big is the Activewear Market | Global Size, Trends & Forecast 2025

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Code: MTA3499

Publication Date: Apr 2025

Activewear Market Size Growth Rate

The activewear industry is anticipated to expand from USD 500 billion in 2025 to USD 700 billion in 2031 at a CAGR of 12%. The activewear industry has seen a prominent transformation over the past decade, developing from purely athletic use to a fashion-forward, lifestyle staple. Stimulated by growing health consciousness, transformation in lifestyles, and the popularity of fitness culture, the industry continues to grow rapidly across the globe.

How Big is the Activewear Market

Currently, the Activewear Market has experienced considerable growth due to the increasing focus towards "fashion in fitness" and overall desire for comfortable athletic apparel, as well as the evolving aspects related to sports bra, leggings and tank tops, jackets and other related apparel designed for physical activity; the growing trends of health and wellness have positively impacted the growth of this market.

Furthermore, activewear has changed from functional to fashion, and at its best, the activewear companies now have technological advancements and better materials utilized for all consumers. Also, with the increase of e-commerce websites developing or manufacturers adopting the direct-to-consumer model, consumers have more access to activewear brands from around the world. The activewear market is expected to show continued growth on a global scale in all upcoming years. The market attained prominent growth in the past, and it will accomplish significant growth in the years to come.

Factors Contributing to the Market Expansion

Factors contributing to the market growth include:

Athleisure Trend: Merging athletic as well as casual wear across the world has developed a whole new fashion segment, stimulating the activewear sales.
Expansion in Health Awareness: Consumers across the world are prioritizing physical fitness and wellness, which results in higher demand for athletic clothing.
Post-Pandemic Shift: The COVID-19 pandemic accelerated home workouts as well as casual dressing, solidifying activewear as daily wear.

Product Innovation and Material Trends

Trends that are shaping the industry include:

Performance Fabrics: Demand for sweat-wicking, breathable, odor-resistant, and UV-protective materials is growing.
Sustainable Materials: Brands have been incorporating recycled polyester, natural cotton, and eco-friendly dyes to meet green initiatives.
Smart Apparel: Integration of wearables and smart fabrics (e.g., heart rate sensors in clothing) is an emerging trend.
Rise in Female Participation: Rising female involvement in sports as well as fitness activities has expanded the women's activewear segment.