How Big is the Ai in the Hospitality Market | Growth Forecast & Sector Drivers 2025

Code: MTA4496 Publication Date: Jun 2025

How big is the AI in the hospitality Market?

According to 6Wresearch internal database and industry insights, the AI in the hospitality Market was valued at approximately USD 15.69 billion in 2024 and is projected to surpass a valuation of USD 19.49 Billion by 2031 at a CAGR of 9.1%.

This rapid expansion is attributed by AI-managed property management systems aimed at increasing the deployment of chatbots, virtual concierges, dynamic pricing engines, and AI-operated property management system and enhancing guest experiences and optimizing guest experiences and optimizing operations.

AI in the hospitality Market Key Growth Factors

  • Increase in demand for individual guest experiences including multilingual virtual assistants
  • Fast adoption of chatbots and AI-AI-Virtual Consitage for Booking and Inquiry
  • Use of future stating analysis for demand forecast, revenue management and dynamic pricing
  • Integration of AI-operated robotics, IOT, and Cloud Infrastructure in front-desk and back-off-house operations
  • Post-pandemic digital changes in hotels, resorts, cruise lines and travel platforms

AI in the hospitality Market Trends

Major trends that promote AI's development in the hospitality market include integration of AI for dynamic, individual content and convergence of AI with IOT and blockchain technologies to improve security, automation and data transparency. Robotic service automation is gaining momentum in front-office and housekeeping operations, increasing efficiency and guest satisfaction. The hotel is also being adopted by advanced spirit and behavior analytics to help the hotel understand customers' preferences and improve service distribution in real time. While North America currently leads to AI adoption in hospitality chains, Asia-Pacific is emerging as the fastest growing field due to rapid digital changes and a rapidly growing travel area.

Emerging Developments in the AI in the hospitality Market size

New developments are pushing the boundaries of guest-focused AI: Generative AI-powered concierge bots can now plan itineraries, offer real-time translation, and adapt responses based on guest profiles; smart rooms use AI-driven voice and facial recognition to automate lighting, climate, and entertainment settings; dynamic pricing engines powered by machine learning adjust room rates in real-time based on occupancy, local events, and competitor rates; robotic housekeeping and delivery systems enhance hygiene and operational efficiency; and predictive maintenance uses AI to monitor and anticipate issues in facilities like HVAC and elevators, reducing downtime and enhancing guest satisfaction.

Major Companies in the AI in the hospitality Market

  • Google
  • Microsoft
  • IBM
  • Oracle
  • AWS
  • NVIDIA
  • Salesforce
  • Infosys
  • HCL
  • Hilton
How Big is the Ai in the Hospitality Market : FAQ's
The AI in the hospitality Market was valued at approximately USD 15.69 billion in 2024 and is projected to surpass a valuation of USD 19.49 Billion by 2031 at a CAGR of 9.1%.
Personalized services, automation, dynamic pricing, and data-driven decisions.
High costs, data privacy, integration issues, and skill gaps.
North America leads in use; Asia-Pacific grows fastest with tech and tourism.
Generative AI, robots, IoT, and analytics enable smarter, automated services.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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