How big is the Alcoholic Drinks Market | Size, Share & Forecast 2025

Q: What is the size and growth rate of the Alcoholic Drinks Market size?

Premiumization, health-focused products, tourism recovery, and retail digitalization.

Q: What are the major challenges in the Alcoholic Drinks market?

Regulations, changing demographics, health concerns, and non-alcoholic competition.

Q: What is the impact of technology in the Alcoholic Drinks industry?

Enhancing personalization, transparency, and digital engagement.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA4512

Publication Date: Jun 2025

How big is the Alcoholic Drinks Market?

According to 6Wresearch internal database and industry insights, the Global Alcoholic Drinks Market was valued at approximately USD 1.78 trillion in 2024 and is projected to surpass a valuation of USD 2.26 trillion by 2031 at a CAGR of 3.4%.

This growth is influenced by the expansion of trading and modernization of retail channels in emerging economies, as well as increasing consumer demand for premium, crafts and low-alcohol products. Lifestyle shifts, increased social drinking, and recovery of subsequent hospitality hospitality are also contributing to market pace globally.

Alcoholic Drinks Market Key Growth Factors

Increase in premium and craft spirits
Extend of sales of e-commerce and D2C alcohol
Low and increasing preference for no-alcohol options
Recovery of hospitality and tourism sectors
Innovative product launches young consumers targeting consumers
Disposable income increased in emerging markets

Alcoholic Drinks Market Trends

The alcoholic drinks market is set for a steady growth, which has been fuel by developing consumer behavior and brand innovation. Premiumization remains a dominant trend, with consumers opting for higher-quality spirits, wines, and specialty brews. Meanwhile, non-alcohol and low-ABV segments are growing rapidly, run by health-conscious millenniums and general Z. Sustainable packaging and morally sour materials are receiving traction, in which brands are committed to environmentally friendly practices. Extension of digital alcohol delivery platforms, including subscription-based services and online tasting experiences, explains how consumers discover and purchase alcoholic beverages. Increase in consumption of on-trades-especially bar, in pubs and restaurants-in parts of America, Europe, and Asia, is recovering in further volume and value expansion.

Emerging Developments in the Alcoholic Drinks Market

Emerging development in the Alcoholic Drinks market includes the growth of functional alcohol products, such as electrolytes, botany, adapteogen and even for CBD-weling-conscious drinkers. Brands are rapidly taking advantage of AI-operated flavor manufacturing and adaptation platforms, enabling hyper-parsnalized drink profiles based on consumer preferences. Products are enhanced on the label and virtual tasting room enhancing the brand storytelling and digital engagement. Additionally, carbon-negative brooing and distillation practices are being adopted by companies with forward-thinking companies aimed at meeting global stability goals. Innovation in smart packaging, such as temperature-sensitive indicators and connected QR codes, are introduced new ways to purchase and track authenticity after products.