How big is the BBQ Market | Market Size, Trends & Growth Forecast

Code: MTA5200 Publication Date: Jul 2025

How big is the BBQ Market?

According to 6Wresearch internal database and industry insights, the global BBQ market was valued at approximately USD 8.9 billion in 2024 and is projected to surpass a valuation of USD 12.6 billion by 2031, growing at a CAGR of 5.1%.

This growth is fuelled by home -dining experiences with outdoor cooking, increasing disposable income and increasing popularity of lifestyle. The BBQ market is also being supported by innovation in grille technologies and expansion of both residential and commercial areas globally.

Key Growth Factors in BBQ Market

  • Increasing consumer interest in backyard and outdoor cooking
  • Global enlargement of hospitality and foods
  • Growing demand for portable and smart BBQ grills
  • Extension of e-commerce and special outdoor cooking retailers
  • Adoption of gas and electric grills in urban areas
  • Popularity of BBQ culture and festivals in North America, Europe and Asia

BBQ Market Trends

The BBQ market is experiencing steady growth as consumers see rapid grilling as a one -year -long culinary experience instead of a seasonal activity. Gas and electric grill use are easily gaining popularity due to easily and rapid heating time, especially in urban settings with space boundaries. Along with this, the demand for bullet and charcoal grill between BBQ purists remains strong in search of authentic smokey flavor. Smart BBQ grill equipped with Bluetooth and Wi-Fi connectivity are emerging, which can monitor and control temperature via users apps. Health consumers are also affecting product design, causing grills that allow healthy cooking with low fat and smoke. Additionally, modular outdoor kitchens and adaptable grill setup are becoming a major trend in the premium segment.

Emerging Developments in the BBQ Market

Recent developments in the BBQ market include the introduction of eco-friendly grills that use renewable fuel sources and generate lower emissions. Manufacturers are integrating smart sensors and AI into grills for precise temperature control, automatic fuel management, and recipe guidance. Foldable and space-saving BBQ units are being designed for small balconies and apartments, expanding the market among city dwellers. To capitalize on trends for luxury and customization, brands are also introducing limited-edition grill sets with customisable accessories and finishes. Additionally, BBQ subscription boxes that provide well chosen meat pieces, rubs, and recipes are becoming more popular and improving the whole grilling experience. BBQ is becoming a more connected, sustainable, and lifestyle-driven market as a result of these developments.

Major Companies in the BBQ Market

  • Weber-Stephen Products LLC
  • Traeger Pellet Grills LLC
  • The Coleman Company, Inc.
  • Char-Broil LLC
  • Nexgrill Industries, Inc.
  • LANDMANN GmbH & Co.
How big is the BBQ Market : FAQs
The BBQ market was valued at approximately USD 8.9 billion in 2024 and is projected to surpass USD 12.6 billion by 2031.
The BBQ market is growing at a CAGR of around 5.1%.
The BBQ market growth is driven by rising outdoor cooking trends, growing food culture, and smart grill innovations.
Major challenges in the BBQ market are weather dependency, fuel cost fluctuations, and limited space in urban areas.
North America and Europe are expected to lead the BBQ market due to strong BBQ traditions and high consumer spending.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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