How big is the Body Mist Market | Segments & Opportunities 2025

Q: How big is the body mist market?

The body mist market was estimated at USD 5.2 billion in 2024 and is projected to reach USD 8.2 billion by 2031.

Q: What factors are driving growth in the body mist market?

Rising demand for daily-use fragrances and expansion of beauty retail channels are driving the growth.

Q: What are the current trends in the body mist market?

Botanical scents, functional mists, eco-friendly packaging, and gender-neutral fragrances are major trends.

Q: What challenges does the body mist market face?

High competition from perfumes and deodorants, and shorter product longevity on skin are the major challenges.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA5180

Publication Date: Jul 2025

What is the size of the Body Mist Market?

According to 6Wresearch internal database and industry insights, the Body Mist Market was estimated at USD 5.2 billion in 2024 and is projected to reach USD 8.2 billion by 2031, growing at a CAGR of 6.2% during the forecast period 2025–2031.

Due to rising consumer demand for affordable fragrances, increasing focus on personal grooming, and growing popularity of lighter, skin-friendly scent options, the market is predicted for the substantial growth in the forthcoming years.

Key Growth Factors of the Body Mist Market

Rising awareness of personal hygiene and grooming routines
Growing demand for affordable and everyday fragrance alternatives
Increase in female working population and youth-centric beauty products
Expansion of online beauty and cosmetic retail platforms
Availability of natural and alcohol-free formulations

Body Mist Market Trends

The body mist market is expanding with the shift towards the natural and botanical-infused body mists that are gentle on skin. Other trends such as the seasonal and mood-based fragrance collections are becoming popular among millennials. Further, the lightweight, travel-friendly packaging is also appealing to on-the-go consumers. Aside from these, unisex and gender-neutral scents are gaining traction in premium segments.

Emerging Developments in the Body Mist Market

Body mist market is developing with the time which include the introduction of eco-friendly packaging and refillable spray bottles to attract the sustainability-conscious buyers. There is a surge in functional body mists offering hydration, aromatherapy, or SPF protection. AI-powered customization in fragrance blending is beginning to emerge in luxury product lines. Collaborations with celebrities and influencers are shaping limited-edition launches and brand loyalty.