What is the size of the Body Scrub Market?
According to 6Wresearch internal database and industry insights, the
Global Body Scrub Market was estimated at USD 2.1 billion in 2024 and is projected to reach USD 3.4 billion by 2031, expanding at a CAGR of 7.0% during the forecast period 2025–2031.
Due to increasing awareness of skincare routines, rising demand for exfoliating products, and the expansion of organic and cruelty-free beauty offerings, the market is continued to expand in the coming years.
Key Growth Factors of the Body Scrub Market
- Rising consumer focus on skincare and personal wellness
- Growth in organic and plant-based exfoliants
- Increasing online and specialty beauty retail channels
- Expansion in men’s grooming and unisex product categories
- Frequent product innovation in scent, texture, and packaging
Body Scrub Market Trends
Body scrub market is growing with the numbers of emerging trends such as natural exfoliants like sugar, coffee, walnut shell, and salt are increasingly preferred over microbeads. Other trends such as the multifunctional body scrubs that combine exfoliation, hydration, and aromatherapy are gaining popularity. Also, the eco-conscious packaging and zero-waste refill options are trending among ethical consumers. Brand collaborations with influencers and skincare professionals are boosting niche product visibility.
Emerging Developments in the Body Scrub Market
Body scrub market is seeing new developments which include the lean beauty certifications and transparent ingredient sourcing are becoming key to consumer trust. This market has noticed the rise in dermatologically tested and clinically backed exfoliants for sensitive skin. Aside from these, Tech-driven personalization is emerging, allowing users to select scrub textures and benefits based on skin type. Smart skincare apps are linking body scrub use with broader skin health tracking.
Leading Companies in the Body Scrub Market
- The Body Shop
- L’Oréal
- Bath & Body Works
- Unilever (Dove, St. Ives)
- Procter & Gamble (Olay)
- Frank Body
- Lush Cosmetics
- Neutrogena (Johnson & Johnson)
- Tree Hut
- Rituals Cosmetics
How big is the Body Scrub Market : FAQ's
The body scrub market was estimated at USD 2.1 billion in 2024.
The body scrub market is projected to reach USD 3.4 billion by 2031.
Greater awareness of skincare routines and demand for natural, chemical-free exfoliants are driving the growth of market.
Regulatory restrictions on certain exfoliating agents and high competition in the beauty segment are challenges faced by the market.
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