How big is the Body Scrub Market | Segments & Trends 2025

Q: How big was the body scrub market in 2024?

The body scrub market was estimated at USD 2.1 billion in 2024.

Q: How big will be the body scrub market by 2031?

The body scrub market is projected to reach USD 3.4 billion by 2031.

Q: What is driving the growth of the body scrub market?

Greater awareness of skincare routines and demand for natural, chemical-free exfoliants are driving the growth of market.

Q: What challenges does the body scrub market face?

Regulatory restrictions on certain exfoliating agents and high competition in the beauty segment are challenges faced by the market.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5181

Publication Date: Jul 2025

What is the size of the Body Scrub Market?

According to 6Wresearch internal database and industry insights, the Global Body Scrub Market was estimated at USD 2.1 billion in 2024 and is projected to reach USD 3.4 billion by 2031, expanding at a CAGR of 7.0% during the forecast period 2025–2031.

Due to increasing awareness of skincare routines, rising demand for exfoliating products, and the expansion of organic and cruelty-free beauty offerings, the market is continued to expand in the coming years.

Key Growth Factors of the Body Scrub Market

Rising consumer focus on skincare and personal wellness
Growth in organic and plant-based exfoliants
Increasing online and specialty beauty retail channels
Expansion in men’s grooming and unisex product categories
Frequent product innovation in scent, texture, and packaging

Body Scrub Market Trends

Body scrub market is growing with the numbers of emerging trends such as natural exfoliants like sugar, coffee, walnut shell, and salt are increasingly preferred over microbeads. Other trends such as the multifunctional body scrubs that combine exfoliation, hydration, and aromatherapy are gaining popularity. Also, the eco-conscious packaging and zero-waste refill options are trending among ethical consumers. Brand collaborations with influencers and skincare professionals are boosting niche product visibility.

Emerging Developments in the Body Scrub Market

Body scrub market is seeing new developments which include the lean beauty certifications and transparent ingredient sourcing are becoming key to consumer trust. This market has noticed the rise in dermatologically tested and clinically backed exfoliants for sensitive skin. Aside from these, Tech-driven personalization is emerging, allowing users to select scrub textures and benefits based on skin type. Smart skincare apps are linking body scrub use with broader skin health tracking.