How big is the cleaning product market | Growth & Forecast 2031

Q: What is the current size of the cleaning product market?

The cleaning product market was valued at USD 247.3 billion in 2024 and is projected to reach USD 379.2 billion by 2031.

Q: What is the growth rate of the cleaning product market?

The cleaning product market is expected to grow at a CAGR of 6.3% during the forecast period of 2025 to 2031.

Q: Which applications contribute the most in the cleaning product market?

Household surface cleaners, laundry detergents, dishwashing liquids, industrial sanitizers, and floor cleaners.

Q: What is driving demand in the cleaning product market?

Hygiene awareness, eco-consciousness, urbanization, and innovation in non-toxic and multi-surface cleaning formulations.

Q: What challenges does the cleaning product market face?

Environmental regulations, rising raw material costs, consumer skepticism toward chemical ingredients, and supply chain disruptions.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5267

Publication Date: Jul 2025

How big is the Cleaning Product Market?

According to 6Wresearch internal database and industry insights, the Global cleaning product market was valued at USD 197 Billion in 2024 and is expected to reach USD 254 Billion by 2031, growing at a compound annual growth rate of 6.40% during the forecast period (2025-2031).

This growth is driven by rising consumer focus on hygiene, increased usage of household and industrial cleaners, and the expanding trend of sustainable and multi-purpose cleaning solutions.

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Key Growth Drivers of the Cleaning Product Market

High demand of disinfectants, sanitizers, and surface cleaner after the pandemic
Increased awareness level on personal and environmental hygiene
The increase in urban population increasing the scope of cleaning in homes and offices daily
Increressed online stores that are convenient and provide numerous options in the products available
Eco-friendly, allergens free and refillable product lines innovation

Cleaning Product Market Trends

The cleaning product market is seeing heightened demand for green and biodegradable formulations as consumers seek healthier living environments. Brands are focusing on allergen-free, fragrance-free, and chemical-free options to attract health-conscious buyers. Refillable packaging and concentrated cleaning solutions are gaining popularity. North America and Europe lead in sustainability-focused innovation, while Asia-Pacific experiences strong volume growth due to population density and urban expansion.

In addition, premium and specialty cleaning products tailored for electronics, pets, and baby care are gaining consumer traction globally.

Emerging Developments in the Cleaning Product Market

New applications will be in smart packaging which monitors consumption and reminders to reorder. Safer disinfection is also being introduced with a biotech-based cleaning agents based on enzymes and probiotics. The market leaders are engaging with recyclers and sustainability platforms to meet circular economy challenges. Machine learning and information analytics are being utilized to forecast customer preferences and territorial demand to target marketing and inventories.