How Big Is the Dental Floss Market | Trends & Analysis 2031

Code: MTA5979 Publication Date: Jul 2025

What is the Dental floss Market Size?

According to 6Wresearch internal database and industry insights, the Global Dental floss market was valued at USD 748.26 million in 2025 to approximately USD 955.21 million by 2031, reflecting a CAGR of 4.96%.

This market is witnessing significant growth driven by increasing awareness of oral hygiene, escalating dental health concerns, and widespread acceptance of preventive health-care measures, the worldwide dental floss market is primed for growth. The demand for dental floss is bolstered by an increasing older population, increased disposable incomes, and a shift in consumer habits towards convenience and effectiveness in dental care. New technologies producing eco-friendly and biodegradable floss materials.

Major Growth Factors of the Dental floss Market

  • Growing awareness of oral hygiene and preventive care
  • Increasing disposable income and healthcare spending
  • Expanding retail and online distribution channels
  • Rising dental care initiatives and education campaigns
  • Innovation in biodegradable and eco-friendly floss materials
  • Increasing prevalence of dental issues globally
  • Availability of flavored and comfort-enhanced floss products
  • Greater adoption of personal oral care routines

Dental floss Market Trends

The dental floss market is estimated to experience a rise in demand for sustainable, eco-friendly, and natural dental care products. Consumers are increasingly opting for floss made with biodegradable materials and minimal plastic packaging. There’s also a growing interest in flavored, waxed, and comfort-enhancing floss types that cater to specific user preferences. E-commerce channels and subscription-based dental care kits are playing a major role in market penetration.

Emerging Developments in the Dental floss Market

The dental floss market is evolving with the introduction of reusable and plant-based floss products. Companies are launching dental floss options made from corn fiber, silk, and bamboo charcoal. Partnerships between dental care brands and sustainability-focused organizations are supporting product innovation. Technology integration, such as smart floss dispensers and personalized oral hygiene tracking, is also emerging within premium product segments.

Major Companies in the Dental floss Market

  • Procter & Gamble (Oral-B)
  • Johnson & Johnson (Reach)
  • Colgate-Palmolive Company
  • Prestige Consumer Healthcare
  • Dr. Tung's
  • The Humble Co.
  • Tom's of Maine
  • Quip

How Big Is the Dental Floss Market : FAQ's

The dental floss market was valued at USD 0.9 billion in 2024 and is anticipated to exceed USD 1.65 billion by 2031
The dental floss market is anticipated to grow at a CAGR of 9.8% during the forecast period.
Key trends include demand for eco-friendly floss, personalized oral care, flavored floss varieties, and increased adoption through online channels.
The dental floss market is driven by rising oral hygiene awareness, sustainable product innovations, and the growing focus on preventive healthcare.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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