How big is the Dog Food Market | Growth & Trends 2031

Q: What is driving the growth of the dog food market?

The market is growing due to the rising population of companion animals, humanization of pets, and consumer shift toward healthy, premium pet food.

Q: Which segment of dog food is growing fastest?

Dry kibble remains dominant, but the wet, fresh, and organic segments are growing rapidly due to perceived health benefits and palatability.

Q: How does e-commerce impact the dog food market?

E-commerce enables recurring orders, wide product comparison, and subscription models, leading to higher convenience and customer retention.

Q: What is the projected size of the dog food market by 2031?

The dog food market is expected to reach USD 98.6 billion by 2031.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5159

Publication Date: Jul 2025

How Big Is the Dog Food Market?

According to 6Wresearch internal database and industry insights, the Global Dog Food Market was valued at USD 63.8 billion in 2024 and is projected to reach USD 98.6 billion by 2031, expanding at a CAGR of 6.5% during the forecast period.

This growth is influenced by increasing dog ownership globally, surging demand for premium and organic dog food, and growing e-commerce penetration enabling doorstep delivery of customized pet food products.

Growth Factors of the Dog Food Market

Increasing trend of pet parenting and increasing disposable incomes
Demand for high-protein, breed-specific, and allergen-free formulations
Growth of organized retail and online pet food platforms
Rising awareness of pet nutrition and preventive health care
Increased veterinary recommendations for specialized diet formats
Strong growth of urban dog adoption, particularly among millennials

Dog Food Market Trends

Dog Food Market is witnessing rapid innovation, with a shift toward natural ingredients, grain-free and raw diets, and subscription-based delivery models. Brands are increasingly investing in vet-approved formulations, functional ingredients (like probiotics and joint care supplements), and recyclable packaging. Furthermore, plant-based dog food and lab-grown meat alternatives are emerging as niche but high-potential segments, especially in sustainability-conscious markets.

Emerging Developments in Dog Food Market

Dog Food Market is expected to witness key developments in the future years. For instance, smart packaging with QR codes for nutritional tracking, personalized dog diets using AI-based assessments, and cold-pressed dog food formats. Additionally, manufacturers are introducing eco-conscious packaging and carbon-neutral production facilities in response to consumer sustainability demands.