How Big Is the E-Commerce Software Market | Trends & Growth 2031

Code: MTA5670 Publication Date: Jul 2025

 

How big is the e-commerce software market?

According to 6Wresearch internal database and industry insights, the Global E-Commerce Software Market was valued at approximately USD 8.1 billion in 2024 and is projected to reach USD 14.5 billion by 2031, growing at a CAGR of 8.4% during the forecast period.

This growth is driven by increasing online retail activity, the expansion of multichannel shopping, demand for personalized customer experiences, and AI-powered automation. Additionally, businesses are prioritizing seamless integrations with payment gateways, CRM systems, and inventory management tools to improve efficiency and scalability.

Key Growth Factors of the E-Commerce Software Market

  • Rising digital transformation across retail and B2B sectors
  • Increasing consumer demand for mobile and omnichannel shopping
  • Growth of cloud-based and SaaS e-commerce platforms
  • Advancements in AI and machine learning for personalized user experiences
  • Enhanced payment integration and cybersecurity features
  • Rapid penetration of internet and smartphones in developing economies

E-Commerce Software Market Trends

The market is witnessing increased adoption of headless commerce architecture and API-first platforms for flexible front-end customization. Businesses are leveraging AI-driven product recommendations and automated marketing tools to optimize customer journeys. Subscription-based pricing models and low-code/no-code development platforms are making e-commerce software more accessible for SMEs. Additionally, cross-border commerce and localization support are becoming key focus areas for worldwide scalability. 

Emerging Developments in the E-Commerce Software Market

Technology vendors are innovating with augmented reality (AR) for virtual product trials and chatbot integrations for real-time customer support. Integration of social commerce tools, influencer marketing platforms, and video-based shopping features are redefining the online retail experience. Partnerships between e-commerce software providers and logistics platforms are enhancing last-mile delivery and supply chain visibility. Open-source platforms continue to evolve with modular and customizable capabilities.

Major Companies in the E-Commerce Software Market

  • Shopify Inc.
  • Adobe Inc. (Magento)
  • BigCommerce Holdings Inc.
  • Salesforce Commerce Cloud
  • Wix.com Ltd.
  • Squarespace Inc.
  • WooCommerce (by Automattic)

 

How Big Is the E-Commerce Software Market : FAQ's
The e-commerce software market is projected to reach USD 14.5 billion by 2031.
The e-commerce software market is expected to grow at a CAGR of 8.4% during the forecast period.
Retail, fashion, electronics, consumer goods, and food & beverage industries are leading adopters of e-commerce software.
Cloud-based and SaaS deployment models are the most widely adopted due to their flexibility, scalability, and lower upfront costs.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
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