How big is the eCommerce technology market?
According to 6Wresearch internal database and industry insights, the eCommerce technology market was valued at approximately USD 7.8 billion in 2024 and is projected to reach USD 15.1 billion by 2031, growing at a CAGR of 9.7% during the forecast period.
The market growth is driven by increasing digital transformation across retail, rising smartphone and internet penetration, and the demand for seamless omnichannel experiences. Furthermore, headless commerce architectures, strong payment gateways, and AI-driven personalization are speeding up market adoption.
Key Growth Factors of the eCommerce Technology Market
- Online retail platforms are growing and becoming more digital at a rapid pace.
- Growing inclination for app-based shopping and mobile commerce
- Increasing application of predictive analytics, AI, and machine learning
- A rise in the need for headless commerce and omnichannel solutions
- adoption of microservices and cloud-based platforms
- Investing in fraud detection and cybersecurity technologies
eCommerce Technology Market Trends
The market is witnessing strong growth in demand for AI-powered product recommendation engines, voice commerce, and augmented reality for virtual product try-ons. Retailers are increasingly turning to SaaS-based eCommerce platforms for scalability and cost-efficiency. Furthermore, blockchain-based supply chain and payment integrations are gaining attention for transparency and security. Subscription-based and buy-now-pay-later (BNPL) models are also reshaping customer engagement strategies.
Emerging Developments in the eCommerce Technology Market
Generative AI is being used by businesses for chatbot customer support and real-time personalization. Low-code/no-code platforms are simplifying webstore creation for SMEs. Cross-border eCommerce tools and localization tech are supporting worldwide market access. Collaborations between logistics firms and eCommerce platforms are enhancing last-mile delivery speed and efficiency.
Major Companies in the eCommerce Technology Market
- Shopify Inc.
- Salesforce Commerce Cloud
- Adobe Commerce (Magento)
- Oracle CX Commerce
- SAP Commerce Cloud
- BigCommerce
- Wix eCommerce
How Big Is the Ecommerce Technology Market : FAQ's
The eCommerce technology market is projected to reach USD 15.1 billion by 2031.
Retailers, fashion & lifestyle brands, electronics companies, and B2B marketplaces are key end-users.
The eCommerce technology market is expected to grow at a CAGR of 9.7% during the forecast period.
Shopify, Adobe Commerce, and Salesforce Commerce Cloud are among the most widely adopted platforms worldwide.
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